After sharing a handful of referral strategies with you Tuesday, I wanted to pass along 3 more that you can use:
Physician Referrals
Description: If you want to set yourself apart from other fitness pros in your community – send a health & fitness report to the client’s physician. This professional courtesy is designed to create a line of communication between the doctor and you – and as a bonus, it positions you as a credible resource for the doctor when he / she is making recommendations to their patients. The report might include the following: Read the rest…
As far as I’m concerned, referrals should be at the core of any good fitness pro’s marketing system. The only problem is that using the same referral strategy over and over can get stale fast – so here are five ways you can keep the referrals coming in without sounding like a broken record.
Fitness Referral Strategy #1: Make it a Condition of Doing Business
Description: Make it a mandatory part of being your client. I know – it sounds easier said than done – but hear me out. This is especially effective if you have an in-demand service. State from the onset, as a condition of working with you, clients each need to refer 2 friends. Obviously, you have to be tactful about it.
Here’s an example of what you could say:
Read the rest…
By: Eric Cressey
In Part 1, I talked about the importance of having an extensive set of effective cues to use with clients to get the ball rolling on a great training experience. However, cueing was just one piece of the coaching puzzle. It’s these other pieces that, in my eyes, make or break someone in the semi-private model. Here are a few of the factors you need to be successful as a semi-private coach:
1. Knowledge and Programming – As the adage goes, “failing to plan is planning to fail.” You need to have done your homework in order to not only write effective programming, but also know how to modify it based on individual needs. For this reason, I think that a lot of up-and-comers are actually smart to start off with some one-on-one training because it allows them to program specifically for a small number of clients and meticulously monitor the responses to those programs. And, it forces them to think through any modifications they need to make on those programs.
Read the rest…
By: Eric Cressey
With the boom of semi-private training in recent years, there has also been a boom of questions from fitness professionals on how on Earth it is logistically possible to train several people when they may all come from different backgrounds and have different needs. Back in 2006, I was one of those people – so I can certainly speak from perspective.
I did almost all one-on-one personal training for about a year from the summer of ’05 to the summer of ’06, when I moved to Boston and went out on my own as an independent contractor. When I arrived in Boston, all these questions on how to make it work in the semi-private model were rattling around my head. Admittedly, I entered this model cautiously, doing 50/50 private and semi-private training as I got my feet wet with it.
Read the rest…
A couple of days ago I was reading an article about Luxottica, a pretty amazing company that most people have never heard of.
But maybe you’ve heard of some of these companies that offer their own premium brands of sunglasses:
Ray-Ban
Oakley
Bulgari
Dolce & Gabbana
Salvatore Ferragamo
Prada
Burberry
Chanel
Polo Ralph Lauren
Tiffany
Versace
Luxottica makes all of them and about a dozen others. They own Ray-Ban and Oakley and work under license with the rest.
But if that wasn’t’ enough, they also own LensCrafters, Pearle Vision and Sunglass Hut. So their eye doctors are the ones telling you that you need a new pair of glasses, their sales people are ones helping you choose them, and their factories are the ones making the glasses.
Basically, if there’s money to be made in the sunglasses market – they’re getting a piece of the action.
So how can you apply this in your business – here are a few ideas:
Read the rest…
First off, I have to tell you – I didn’t know when I started writing this post was that Mike Robertson would heavily reference Perform Better in his guest post the other day. Sounds like we’re big PB fans over here at Fit Business Insider, huh? We are – but that wasn’t the main point of my post. Instead – I wanted you to see an example of a business you are (or should be) familiar with – and take some lessons from them.
A couple of weeks ago I attended the Perform Better Functional Training Summit in Chicago. It was the 2nd of three Functional Training Summits they hold throughout the summer, with the 1st being in Providence, RI and the third still to come this August 6th-8th in Long Beach, CA. While I was at the event I thought about how much fitness professionals could learn from Perform Better the company – so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:
-
Deliver Value To Grow Your Business – I’ve attended about 10 Perform Better events and made numerous purchases from them and every time I’ve felt like I’ve gotten more than my money’s worth. In fact, to this point I’ve yet to come across someone who didn’t feel like they’ve received their money’s worth (or more) at any of the Perform Better events.
This kind of consistent value that they deliver is the foundation of their success and should be the foundation of any businesses success. It’s as simple as this: In every transaction you have with a customer or client provide them with an experience that makes them want to do business with you again.
Read the rest…
One of our recent modules in the Bootcamp Blueprint detailed EXACTLY how B.J. Gaddour launched a new, successful bootcamp location in just 21 days.
Until now, you had to be a Bootcamp Blueprint member to access this incredible information…but now you can get it as our gift to you:
http://thebootcampblueprint.com/member/new-bootcamp-location-launch-sequence/
It’s all spelled out for you in detail – plus over a dozen ready to use tools you can apply to grow your own camp fast. Access the camp building system here:
http://thebootcampblueprint.com/member/new-bootcamp-location-launch-sequence/
Plus – If you want our help to build a six-figure camp the Bootcamp Blueprint has been re-opened for a couple of days. Don’t miss your chance:
http://thebootcampblueprint.com/
Read the rest…
Perform Better Summits are hands-down the best fitness seminars in the business today. Where else can you learn from such a wide variety of trainers, coaches and clinicians in order to take your skills to the next level?
What’s really fascinating about these events, though, is the broad spectrum of speakers Chris has at the events.
You have what I call the high-energy presenters – guys like BJ Gaddour and Todd Durkin can get you motivated to train, even if you’re just standing in a corner somewhere.
You also have guys and gals with a ridiculous amount of knowledge about specific topics. Alwyn Cosgrove knows business. Eric Cressey knows shoulders. Dr. Stuart McGill knows backs.
While everyone is unique in their own right, it took me a little while to realize the common bond that all the presenters there have in common.
Read the rest…
Recently one of our Elite Mastermind Members, Tyler English, wanted to generate some cash to fund a facility expansion and the purchase of an Athletic Revolution franchise. He decided to do a Birthday Promo, so I’ll let him go into the details…
Read the rest…
Would you quit a $95,000 a year job to follow your dreams?
Zach did.
Check out this killer video of Zach Even-Esh talking about overcoming fear and turning his passions into profits. Plus there are even guidos and groundhogs thrown in for good measure because nothing is ever boring with Zach 
And if you’re ready to take the leap and make it happen for yourself, Zach and my other buddy Paul Reddick are throwing a seminar over on the Jersey Shore this October 1st & 2nd where they’re going to cover building offline and online businesses that will provide you the money and lifestyle your want.
Read the rest…
