Grow Your Fitness Business Using These 14 Surefire Tips
A Post On Fitness Business Growth By Pat Rigsby
Tonight we’ll have some of the most successful fitness business pros in the industry getting into Louisville for this weekend’s Bootcamp Bootcamp event. If you’re not going to be one of the folks in attendance – no sweat – I wanted to give you some surefire tips that will have your business rockin’ in no time. Here you go:
- Be Great At What You Do – If you’re a sh&tty trainer or coach – all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get up in the door for one meal, but if your meal was bad, would any amount of advertising ever get you back?
- Joint Ventures– Have you ever taken the time to find out how many businesses are there in your area who serve you potential clientele? You should.Build a relationship with them so you can eventually have them as a referral source. Start by being nice, offering free training to the owners and at least steep discounts to the staff. Send them some referrals. Eventually you will be able to get referrals in return and more structured lead generation activities like endorsed mailings or emails.
- Public Speaking– An incredible business builder. Why sell to one person when you can sell to 20,30, 50, 100 or more at one time while also being positioned as an expert.And there is no shortage of groups, clubs and organizations looking for speakers – so don’t ignore what is probably the best lead generation opportunity available to you.
- Reactivating Former Clients and Old Prospects – These people already know you and have shown an interest in what you offer. Some of them have even worked with you. Go back to them with a special offer and grow your business.
- Networking – There is nothing better than face to face marketing. There is no postcard, e-mail or newspaper ad that can compare to talking to someone in person. Make a point of meeting several new people each day and adding them to your personal network. Get out from behind the computer and attend networking events and put yourself in more settings with people outside of your inner circle.
- UpSells and Backend Sales – There is NO ONE better to sell to than your current clients. If someone is purchasing a training program from you, make them an offer at the point of saleand upgrade them to a supplement package, nutritional coaching program or an accelerated training program that will compliment what they’ve already purchased.And don’t hesitate to create new stuff to sell to the same people that have been buying from you for a while. You’d be amazed at some clients ‘appetites’ for new offers.
- Hustle – Nothing gets done without hustle. We’re hosting Bootcamp Bootcamp this weekend and many of our star fitness businessowners will be here. They come from different parts of the country (even other parts of the world), some have facilities while others don’t. Each of them have honed in on 2-3 core strategies that have built their businesses – and it’s a different 2-3 for many of them.But the one thing that is the same about all of them is they Hustle!
- Social Proof – You can never have too many testimonials. It’s a great way to recognize someone’s success and you never know which one will resonate with the prospect you’re talking to – so have a lot.
- Referrals– You should make referral generation your key marketing strategy in your fitness business
. It only takes 4 things to make this happen.
1. A great service that people want to share.
2. You asking EVERYONE for referrals – no exceptions.
3. You making it super-easy to refer prospects to you.
4. You rewarding people for directing prospects to you.That’s it – and as you noticed, the burden falls squarely on your shoulders – not the client.
- Risk Reversal – There should be zero risk for someone to do business with you. 100% or more Money Back Guarantees, free trials, short term entryway programs like my 21 Day Drop a Dress Size program – they’re all great ways to eliminate the risk for the prospect.
- Invest In Yourself – Go to events like Perform Better Summits and Bootcamp Bootcamp. Invest in educational products and programs. Get coaching.In fact – I don’t know any successful fitness pros that haven’t done some form of coaching or belonged to a mastermind group. That’s not an accident.
- EFT Billing – You didn’t get into this business to be a bill collector, did you?
- Sell Memberships, Not Sessions– Too many trainers sell ‘a series’, blocks, packages – all a bunch of short term offerings that make it tougher to have a sustainable business with steady cash flow.Don’t be one of them.Sell your programs as monthly memberships where clients invest a set amount each month for a defined amount of service. Ideally this membership will be for a commitment of several (or more) months – or at least auto-renew every month.
- Care About Your People – Your clients. Your network. Your staff. Make it readily apparent that you care about them and their success every chance you get.
If you do that it will make everything you do much, much easier.
What strategies did I miss that are working for you? Let me know below.
Dedicated to your success,