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Get on the phone and reactivate former clients & campers.
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Do at least 2 public speaking engagements per month.
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Start networking on a weekly basis. Check this post out to become a Power Networker.
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Ask for referrals at the point of sale. See this post for a form you can use.
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Start using EFT and selling 3, 6 and 12 month programs instead of only 1 month camps.
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Face-to-Face relationship building. Prospects are everywhere. Talk to them. Perfect your 15 elevator speech and commit to meeting at least 1 new person a day.
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FREE Trials. Every camp should be offering 1-2 week free trials.
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Role play your sales presentation. Practice it over and over. Get comfortable asking for the sale.
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Use an A/B or alternate choice close. Finish your sales presentation by asking, "Which program would you like to get started with today?" Only one option means ‘yes’ or ‘no.’ 2 options mean ‘yes’ or ‘yes’.
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Have a ‘Business of the Month’ program and give all employees at a business one month free of your camp. Flip them into long term clients. (We learned this one from Curtis and Chris over at GymSuccess.com)
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Build a "Sales Army." You can let groups sell memberships to your camp for a healthy fundraiser. Give them membership cards and a forms to track sales. Offer the camps at a big discount and let the group keep all the proceeds. You’ll get dozens of new people that you can turn into long term clients and helped a good cause.
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Offer a Fitness Coaching Program as a downsell or as an offer to former clients and campers.
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Start holding Transformation Contests – at least 3 per year beginning this coming January.
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Hustle. You can’t grow a camp sitting behind a desk all day. Get out and network, speak and build JV relationships.
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Speaking of JV’s – go find local businesses that cater to the same demographic that you do. Trade out free camp memberships for the ability to place a lead box in their business or send endorsed mailings/emails to their list.
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Run a BuzzWorthy Camp. If you run a great camp…get clients incredible results and have tons of energy – people will spread the word.
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Join the Bootcamp Blueprint
There is no faster way to grow your camp than to be part of the Bootcamp Blueprint.

SORRY!!
The Bootcamp Blueprint will only be Re-Open for 72 hours, so you need to act fast if you want to put yourself in a position to have a 5-figure per month camp up and running in the New Year!
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Dedicated to your success,

Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.







Great ideas! We’ve proven they work since we do some of these. Just think what results we will get when we get good at them all.
A great to do list to review each day.
All 17 tips here are golden…especially number 17.
Awesome tips.
Just stick with the basics on a daily basis.
Hustle and interact with success minded fitness professionals.
That’s all it takes to stay focused and grow.
Thanks.
love these tips, should be posted in front of your eyes 24-7 if U wanna grow your bootcamp biz
the only 1 I don’t use personally, is the re-activating old clients – at least 90% of the time I don’t
once someone leaves, I don’t want them back unless they had to go away for a legit reason
if i was running boot camps, and not semi private athletes, I would be on it
i’m a bit of a hard ass on my own athletes though
–z–
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