Personal Training Business Tips

We have one of our Mastermind Groups in town today and tomorrow so I’m dialed in on uncovering opportunities for our Mastermind Members to grow their personal training businesses.

With that in mind I wanted to share 21 different ways you can grow your personal training business – all you need to do is pick one or two of them and apply them to your business.  So get to picking…

1. Offer strong guarantees. The stronger the better.

2. Have an upsell for everything.  A minimum of 20% will take it.

3. Make it easy to buy.

4. Use EFT…95% of people pay things monthly.

5. Find ways to get people on recurring programs.

6. Add down sells to convert more prospects.

7. Sizzle is fine in marketing, but education is better.

8. A transaction is the beginning of a relationship, not the end of one.

9. Find the void in the market – and fill it.

10. Relationship marketing trumps all other types of marketing.

11. Opportunities are endless, but you can’t act on them all at once.

12. Treat prospects like clients and clients like family.

13. Public speaking and the online versions like U-Stream and webinars are under used tools.

14. Scarcity Creates Action

15. Give to get.  If you treat people well, you’ll be paid back 10X over.

16. The better the follow up, the better the personal training business.

17. There is *at least* 10K hiding in every business. Most people never look for it. I start by looking for it.

18. Price is elastic…have you checked how far yours can stretch?

19. Combine what you already have / offer to create new things to sell.

20. Don’t step over dollars to pick up pennies.

21. If you don’t believe it can and will happen…it won’t happen.

Did you find something you can use in your personal training business?

I’ll be back with a few more tips after the meeting to give you even more to choose from – but in the mean time tell me which ones you’re going to put into action below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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5. Is Your Personal Training Business Dying?