Need more clients and money for your personal training business?
Who doesn’t?
Fortunately, growing your personal training business is pretty easy, but you do have to do something to make it happen.
Usually something you aren’t currently doing, or at least doing well. Here are 3 ways you can bring in more business, more clients and more profits within the next 30 – 45 days.
1. Implement referral systems. This doesn’t mean simply asking for referrals. You need to do it routinely and systematically. Have 2-3 methods of asking, and have a method to reward people who do refer.
2. Build your back end. The toughest part of running a personal training business is getting new clients. Why not maximize your relationship with the clients you do have and sell them additional products and services.
3. Raise your prices. Most trainers undervalue what they do and charge way too little for it. And many others offer a steep discount if a client is willing to buy any significant number of sessions.
Stop discounting, and start adding value. Look for ways to increase your hourly rate through semi-private and group offerings. And raise your rates for services and products both.
There are a dozen other ways to generate more business and more profits for your fitness business – but if you’re not already doing these, then this is the perfect place to start.
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Here are a few that I’ve implemented in clubs in the past:
4. Bring a friend to train with you day.
5. Group training. The key is to train more than one person at the same time while still keeping your current rate for EACH person. Don’t use group, dual, or quad training as a way to discount prices.
Great article Pat. I have never done one-on- training. I have always done 3-5 people at a time; and don’t discount for group. Personal training is personal training, no discounts. I usually, even with my groups, run a waiting list and have clients that have trained with me 3x/week for over 5 years. I agree with your comment that trainers tend to undervalue their services. Thanks for the reminders.