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5 Fitness Business Rules To Live By


A Post On Fitness Business Rules By Pat Rigsby


Coaches love quotes and clichés.

It’s almost impossible to find a coach that doesn’t have quotes or clichés all over their office or locker room.

I was no exception.

I love distilling things down – a checklist to teach a system or sentence that conveys a bigger message.

So here are 5 of my favorite fitness business rules and a sentence or two about what they mean:

1. You get paid for done. You don’t get anything for having a great idea, getting started or developing a plan.  The finish is what matters.  You only reap the rewards when you get done.


2. Be remarkable. No one raves about ordinary. Deliver an extraordinary experience and a caliber of service that people can’t help but talk about and everything else about business becomes much, much easier.

3. Never stop learning. At every seminar I’ve ever been to, the most successful people always seemed to be asking questions and taking notes. This is not an accident.


4. One is the loneliest number. Only one revenue stream and you’re only a couple of steps away from disaster. Only one team member means no time off and a lot of time working on things you don’t enjoy working on.


5. Treat everyone like a prospect.  Treat every prospect like a client.  Treat every client like they’re family.  Treat your family (and business family) like gold. As far as I’m concerned, relationships are everything. Grow your relationships and you’ll also be growing your business.


There are 5 of my favorite business lessons – all worthy of their own Successories poster. I have more, but I want to hear what you think.

So here’s what we’re going to do – post your best business lesson, quote or cliché below and I’m going to pick my 3 favorites.

I’ll give each of the 3 winners a copy of the Ultimate Fitness Professional’s Business Success System that I created with Alwyn Cosgrove.  Countless fitness professionals have told me it’s the best fitness business product on the market – and I’m going to give you a copy if you’re one of the 3 winners.

Post your entry below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Facebook comments:

  • Guy Luciani

    Be, Do, Have. In that order. Most reverse this by saying things like, “When I have x, then I’ll be able to do y, and then I’ll be z”. We must first “become” the type of person who will “do the thing”, which will give the “result”

  • Deb Hairsston

    Aproximately 9 years ago I began my journey as a USAPowerlifter at age 47. I just turned 56 on Valentine’s day and needed a boost of motivation. You see,I retired from the sport. I won numerous Gold Medals and lifted for the USA Master’s World Team in Germany in 2006. While I was competing, I wrote quote after quote in my workout journal. Its funny how I just found your site and at the same time, found my old workout journals and read the words that motivated me! Some of my favorites are included above, by others.
    As a Master Trainer, I thought I was too busy to workout that hard and give my clients all I could. I need your program to help me do both and get organized and motivated again to work out at all!
    A favorite on my wkout journal pages was:
    “Winners can tell you where they are going, What they plan to do along the way,And who will be sharing the adventure with them”

    “The method of enterprising is to plan with Audacity and Execute with Vigor” Christian Bovee

    Stay Strong!

  • Steve Preston

    “You can’t teach desire!”

  • Joe

    “Restlessness and discontent are the first necessities for improvement.”

    Never be satisfied and never stop learning. There is always room for improvement and you can always learn more. Once you think you have it all figured out, you better get out of the profession.

  • landis

    here a couple

    1 . service for a purpose
    2. service so hard that they ask you
    3 . make yourself the fitness that you want to been
    4. pratice you tool
    5. alway sharpen you,re
    6. never get insanity , to stop doing what work
    7. always believe that you,re the best fitness model

  • Pete Wagner

    Lead by example but don’t be a performer.Make the client feel like the star.

  • Brandon Flowers

    A trio of statements I’ve heard and become a strong believer of during my 17 year career as a fitness entrepreneur are the following:

    1) The more you help others get what they want, the more you’ll get of what you want.

    2) REPETITION is the MOTHER of learning, the FATHER of action and the ARCHITECT of accomplishment!

    3) Being in business for yourself can be the highest paying hard work, or the lowest paying easy work.

  • Kirsten Shackle

    There are definitely a number of particulars like that to take into consideration. That could be a nice point to convey up. I offer the ideas above as general inspiration however clearly there are questions like the one you carry up where the most important thing will probably be working in honest good faith. I don?t know if finest practices have emerged around issues like that, but I’m sure that your job is clearly recognized as a fair game. Each boys and girls really feel the influence of only a moment’s pleasure, for the remainder of their lives.

  • Minh Sutton

    “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

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  • William

    Nothing is more important than delivering your gift, your talent to your family, your friends, and your community. Nothing is more important than that.

  • Lisa Spitzer

    I would rather work 60 hours a week for my dreams then to work 40 hours a week for someone else’s!

  • Barbara Brenseke

    Fail to Plan, Plan to fail

  • Kirsten Shaw

    Give them what they never knew they wanted.

  • Jeffery

    Talk with a smile.
    Believe your the best.
    Work to get better everyday.
    Under promise over deliver.
    Never say thats not my job.

  • Brock Meadows

    The Quality of your Questions will determine the Quality of your Answers. See things from the other person’s point of view & talk in terms of their wants, needs, desires.

    If you want to have confidence in yourself and win and hold the confidence of others, find it an essential rule to: Know Your Business And Keep On Knowing Your Business.

    It’s not the way the wind blows that determines a person’s direction; It’s the set of the sail.

  • Seth

    Stand on the shoulders of giants. Learn from those that have gone before you and have achieved success. Let their experience and time in the trenches propel you to your own success in your own niche and goals.

  • Chad Johnson

    “I am a great believer in luck, and I find the harder I work, the more I have of it.” – Thomas Jefferson

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