Fitness Marketing Strategies: 7 You Might Not Know Of

Fitness Marketing Strategies. A post by Pat Rigsby.

But these are not the only ways to grow your business.  Here are 7 hidden marketing techniques that will help you grow your business in a hurry.

1.  Have a ‘Carrot’- One of the best hidden fitness marketing strategies I know is to build ‘carrots’ into your business.  Martial arts does this with the belt system. Most MLM companies have this with different tiers you can ascend through by reaching certain performance benchmarks.    We’ve even developed a system for this in Athletic Revolution.

The easiest way to build a carrot into your business is to run Transformation Contests so your clients have a short term deadline to shoot for.  But don’t limit yourself to this. There are plenty of other ways that you can set intermediate goals for your clients so they can reach certain benchmarks to reinforce their successful behavior.

2.  Recognize. Make sure you’re recognizing your clients every chance you get…the loyalty it will build is enormous. Client of the week.  Client of the month.  Camper of the day.  Simple acknowledgments of jobs well done and the occasional card congratulating someone on their accomplishments.  All of these will help you build a fiercely loyal client base that will refer people to you over and over.

3. Social proof. People want to see people who’ve been where they want to go.  Collect tons of testimonials, before and after pics and success stories. Make them a key part of every website, blog, ad, postcard and showcase them in your facility.  This will close more people for you than the best sales script ever will.

4. Continual improvement.  If you want to keep your clients excited, continually add new features, offerings and systems. This will keep things fresh and keep your people from looking elsewhere for the ‘better mousetrap.’  Plus these new additions and changes are great for generating publicity and to use as marketing assets.

5. Have a Hook. People want to feel like the person they’re working with is an expert in exactly what they need.  If someone wants to become a better cyclist, they want someone who is an expert in coaching cyclists.  If they’re a mom, they want a mom’s fitness expert.

Figure our your hook and it will make everything else about marketing easier.

6. Consistently soft selling. You should always be building value in your other offerings.  If you sell Prograde – talk about the benefits, share success stories, present it as a solution when the opportunity presents itself.  You can do this without ever hard selling someone.  You’re just sharing solutions and successes.

7. Over Delivering. It goes without saying, but every day you have the opportunity to keep your clients excited about you and your business…make sure you do.  You’re delivering more than results.  You’re delivering and experience.

Make sure the atmosphere is energetic and motivating.  If you train in groups be sure to give everyone some personal attention.  Send personal cards & emails.  Make personal calls.

Set yourself apart from every other business your clients interact with.  You’re guaranteed growth if you do.

So there are 7 hidden fitness marketing strategies that get overlooked more than they should.  Did I miss any?  If so, be sure to share them below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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