Fitness Referral Tactics by Pat Rigsby

Here are 7 fitness referral tactics that you should be using right now to grow your fitness business

Fitness Referral Tactics # 1 – If you want referrals, you have to ask.

If you do a great job delivering results and creating an experience for your clients you’ll find that many of them really do want to give you referrals…but you still have to lead the way and ask.

You can’t trust that your clients are going to send you business – but if you step up and ask many will!

Fitness Referral Tactic # 2 – Over-deliver every day.

To generate referrals you need to be Referral-Worthy. You have to be more than just an average trainer. You have to do more than show up, deliver programs and count reps. You have to go above and beyond to turn your clients into Raving Fans. If you do – they will TALK ABOUT YOU.

Fitness Referral Tactic # 3. Pay them.

Hey, running a business isn’t free and neither is acquiring new clients. Pay your clients for referrals with cash, services and other rewards. Paying for referrals beats the heck out of paying for ads that offer no guarantee to even generate a call.

Fitness Referral Tactic # 4. Join a networking group.

Networking groups are great places to meet new people and to increase your referral network. Chamber of Commerce, BNI and any number of other groups offer you an opportunity to share the benefits of your business, build relationships and grow your business.

Take advantage of them.

Fitness Referral Tactic # 5. Work your network.

You already know 100, 200, maybe even 300 people. There is probably at least one person in your life that could open doors that would transform your business.

Are you regularly in communication with them? Contact the members of your network. See how you can be of help to them. Follow up.

Fitness Referral Tactic # 6. Give referrals.

If you give without looking for some sort of immediate payoff – you’ll eventually get back what you give and then some. So start looking for ways you can help others. It will pay off – I promise.

Fitness Referral Tactic # 7. Team up.

Partner up with other businesses that provide complimentary products and services to the same target market that you do. It goes back to #6 – find ways you can bring value to other business owners and soon you’ll display the value you can offer to their clients, customers or patients.

Referral marketing is the best way to grow your business – but don’t mistake it for a passive way to grow it. Work these fitness referral tactics and others like Transformation Contests & Referral Contests and your business will explode right before your eyes.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Related posts:

1. 6 Proven Tactics for Generating High-Quality Referrals
2. Fitness Referral Strategies: All I Got Was This Lousy T-Shirt?