8 Tips For More Personal Training Profits

A Post on Maximizing Personal Training Profits by Pat Rigsby

Last week Holly, Alex and I got to go to Key West with the Prograde team for a short vacation. Prograde took some of their top affiliates, including Holly, as a reward for helping to grow the business over 200% in 2010.

It was a great trip with a lot of successful entrepreneurs so I wanted to pass along a few things that I was reminded of on the trip that will help you grow your personal training business.

Increasing Your Personal Training Profits

Tip #1 – Recognition and rewards are great motivators. There wasn’t anyone on the trip that couldn’t have easily afforded to foot the bill for their own vacation, but they all were their because they liked being rewarded for the effort they put in to promote Prograde, they liked the reward because it was a really great trip and they enjoyed the opportunity to hang out with other successful people.

Tip #2  - Successful people are always growing. Every one of the attendees that I visited with was working on new projects or strategies to build their businesses. New products. New marketing strategies. New businesses all together. Success is never stagnant. (Side note: Prograde has some great new products on the way you’re going to love.)

Tip #3 - They’re always improving what they already do too. The top achievers are never satisfied. They are tracking what they do and testing ways to make it better. It was really enlightening to hear some of the things guys that already make 7 figures or more do to improve things like email click through rates. They definitely sweat the details and so should you.

Tip #4 - Business should be fun. The other day Nick emailed and basically asked if there was anything that I didn’t enjoy about what I do for our businesses. The answer: nothing. We’ve worked diligently to build our roles around our strengths and passions and found other people to compliment those. I saw much of the same in Key West. These guys are competitive with themselves – and probably a little with each other. They enjoy the heck out of what they do even though they work hard. Harder than you’d probably think. But if you enjoy it, it doesn’t seem much like work – at least that’s my experience.

Tip #5 - You have to sell people what they want and give them what they need. People are pretty predictable in what they’ll buy. Watch infomercials about fitness or fat loss. They want results fast. They buy based on emotion. Testimonials are more powerful than about anything else you can share. You have to meet people where they are and once you have them you can educate them on what they really need.

Tip #6 - You can’t be afraid to reinvent yourself. There were a couple people I talked with that have totally transformed their business model to better serve the market, to better position themselves against the competition or to better apply what they’ve learned along the way to take advantage of a new or different opportunity. Just think about Domino’s Pizza as an example – they’ve built their entire business on fast, inexpensive pizza until recently. Now they’ve made a new commitment to delivering a higher quality pizza and have spent a lot of time and money trying to reposition themselves as a higher quality provider. So far the results have been good for them with sales up 12% over last year.By the way – I think there’s a pretty good lesson there for personal training businesses and bootcamp owners.

Tip #7 - There’s power in creating a community. One of the things Prograde has done extraordinarily well is build really strong relationships with the people that sell their products. I think this is one of their biggest strengths and a key factor in their rapid growth.

Tip #8 - Nothing beats being around a group of like minded, motivated fellow entrepreneurs. There is a lot more to this one so I’ll elaborate more in a separate post.

Every one of these things is highly applicable to what you do. They’re traits or approaches that have helped the folks on the trip achieve a lot of success and they’ll help you too.

Tell me what you think below. Will these tips help you double your personal training profits?

Dedicated to Your Success,

Pat

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2. Personal Training Profits: Done For You
3. Personal Training Business Profits: A Coaching Program Guaranteed To Make You Money
4. 21 Tips For A Better Personal Training Business
5. Personal Training Business Productivity Tips