Comments on: 9 Tips For Generating Publicity and Becoming A Local Fitness Celebrity http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/ The Leading Personal Training Business And Fitness Business Building Site On The Internet Mon, 06 Feb 2012 14:39:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dale Buchanan http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-1233 Dale Buchanan Thu, 21 Jan 2010 17:45:24 +0000 http://patnickandjim.com/?p=1937#comment-1233 This is great info. Reminder to me to complete my press kit Thanks This is great info. Reminder to me to complete my press kit
Thanks

]]> By: Tyron http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-371 Tyron Mon, 09 Nov 2009 03:15:32 +0000 http://patnickandjim.com/?p=1937#comment-371 @<a href="#comment-8116" rel="nofollow">Amanda Vogel</a>: Awesome article Pat. Thanks for stirring us up in this area again as its always good to have reminders. Thanks as well Amanda for sharing the twitter media link. Good stuff! @Amanda Vogel: Awesome article Pat. Thanks for stirring us up in this area again as its always good to have reminders.

Thanks as well Amanda for sharing the twitter media link. Good stuff!

]]> By: Steve http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-370 Steve Sat, 07 Nov 2009 18:12:27 +0000 http://patnickandjim.com/?p=1937#comment-370 When I started running boot camps in the summer, I walked into the local paper to announce myself, spoke to one of the reporters, told them I was running a free Saturday workout that weekend and to come along [bring friends] She came along, enjoyed it and then I made her an offer....I would train her for free, if she kept up a regular blog in the paper.....she had a word with her editor, and started a month later in September. [Her husband is a sports reporter for the same paper...he trains too and pays full fee, whilst she trains for free] I have gained a handful of clients from that [however I have to say, that my number 1 source of new clients are my existing clients....can't beat word of mouth for sure!] When I started running boot camps in the summer, I walked into the local paper to announce myself, spoke to one of the reporters, told them I was running a free Saturday workout that weekend and to come along [bring friends]

She came along, enjoyed it and then I made her an offer….I would train her for free, if she kept up a regular blog in the paper…..she had a word with her editor, and started a month later in September. [Her husband is a sports reporter for the same paper...he trains too and pays full fee, whilst she trains for free]

I have gained a handful of clients from that [however I have to say, that my number 1 source of new clients are my existing clients....can't beat word of mouth for sure!]

]]> By: Jim Labadie http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-369 Jim Labadie Sat, 07 Nov 2009 15:00:51 +0000 http://patnickandjim.com/?p=1937#comment-369 Camera ready: if you google it you'll find something like... "artwork and copy that is ready to be photographed or otherwise reproduced in the printing process. All work must be camera-ready before it goes to the printer. In an advertising agency, this preparation is done by the art department." Camera ready: if you google it you’ll find something like…

“artwork and copy that is ready to be photographed or otherwise reproduced in the printing process. All work must be camera-ready before it goes to the printer. In an advertising agency, this preparation is done by the art department.”

]]> By: Dustin http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-368 Dustin Sat, 07 Nov 2009 12:06:11 +0000 http://patnickandjim.com/?p=1937#comment-368 Great article, the local media has sure helped me tons this past year. I have been on TV over 30 times just this year. This past week I was on 3 times and filmed two more segments that will air week. I have all 4 stations working with me on a continual basis. You are right, media wants what we have to say. It isn't very hard to get the first spot, BUT you need to be good on camera, otherwise it will be your last spot :) I enrolled in speech classes and acting classes to improve my camera performance and comfort level. I have a long way to go, but each time it gets better and easier! Thanks P,N, and J Dustin Great article, the local media has sure helped me tons this past year. I have been on TV over 30 times just this year. This past week I was on 3 times and filmed two more segments that will air week. I have all 4 stations working with me on a continual basis.

You are right, media wants what we have to say. It isn’t very hard to get the first spot, BUT you need to be good on camera, otherwise it will be your last spot :)

I enrolled in speech classes and acting classes to improve my camera performance and comfort level. I have a long way to go, but each time it gets better and easier!

Thanks P,N, and J

Dustin

]]> By: Jason Newby http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-367 Jason Newby Sat, 07 Nov 2009 06:40:24 +0000 http://patnickandjim.com/?p=1937#comment-367 Hi guys , thanks for the tips ,I thibk the biggest to take from this is "Be Newsworthy" also I'm with Lynnell ,what do you mean by "camera ready logo" ? Cheers Jason . Hi guys , thanks for the tips ,I thibk the biggest to take from this is
“Be Newsworthy” also I’m with Lynnell ,what do you mean by
“camera ready logo” ?

Cheers

Jason .

]]> By: Joe http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-366 Joe Fri, 06 Nov 2009 20:32:56 +0000 http://patnickandjim.com/?p=1937#comment-366 Work with your friends and clients to make a connection to the media. Someone might know someone at a newspaper, tv, or radio. A few years ago we did this and someone happened to know the station manager at the local NBC affiliate and viola! we were on the early morning news two weeks later. It was a nice "foot in the door". It definitely helps to have something unique and content worthy. Thanks Pat! Work with your friends and clients to make a connection to the media. Someone might know someone at a newspaper, tv, or radio. A few years ago we did this and someone happened to know the station manager at the local NBC affiliate and viola! we were on the early morning news two weeks later. It was a nice “foot in the door”. It definitely helps to have something unique and content worthy. Thanks Pat!

]]> By: Maureen Corristan http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-365 Maureen Corristan Fri, 06 Nov 2009 19:33:29 +0000 http://patnickandjim.com/?p=1937#comment-365 Hey guys this would be a great webinar in itself, some of the lingo like "hook" could use some "splaining". Also, more detail who to send releases to in regards to local newspapers and publications. Thanks for the nudge. Hey guys this would be a great webinar in itself, some of the lingo like “hook” could use some “splaining”. Also, more detail who to send releases to in regards to local newspapers and publications. Thanks for the nudge.

]]> By: Eric Moss http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-364 Eric Moss Fri, 06 Nov 2009 19:27:20 +0000 http://patnickandjim.com/?p=1937#comment-364 sounds great. do you have a good example of a press release? sounds great. do you have a good example of a press release?

]]> By: Amanda Vogel http://fitbusinessinsider.com/9-tips-for-generating-publicity-and-becoming-a-local-fitness-celebrity/comment-page-1/#comment-363 Amanda Vogel Fri, 06 Nov 2009 19:23:59 +0000 http://patnickandjim.com/?p=1937#comment-363 I would add...think more in terms of online accessibility. This is becoming HUGELY important because traditional media (TV, newspapers, print mags) are focusing more than ever on the web, especially in terms of social media. Journalism is changing, so what might have worked years ago, might not now. Another idea: Find media "friends" to follow on Twitter. I've had good luck making contact with editors there--just to be social and network, not to pitch stuff. It helps them get to you and recognize your name. With Twitter's new lists feature, it's easier to find media folks. Check out the lists I was put in for media to see what I mean. Also try www.mediaontwitter.com. Finally, make your media kit digital to save money, the environment and contributing to a journalist's already-too-messy desk (er, not that *I* have a messy desk). If someone wants a hard version of a media kit, make one for them. Amanda I would add…think more in terms of online accessibility. This is becoming HUGELY important because traditional media (TV, newspapers, print mags) are focusing more than ever on the web, especially in terms of social media.

Journalism is changing, so what might have worked years ago, might not now.

Another idea: Find media “friends” to follow on Twitter. I’ve had good luck making contact with editors there–just to be social and network, not to pitch stuff. It helps them get to you and recognize your name.

With Twitter’s new lists feature, it’s easier to find media folks. Check out the lists I was put in for media to see what I mean. Also try http://www.mediaontwitter.com.

Finally, make your media kit digital to save money, the environment and contributing to a journalist’s already-too-messy desk (er, not that *I* have a messy desk). If someone wants a hard version of a media kit, make one for them.

Amanda

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