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Personal Training Business Profits: A Coaching Program Guaranteed To Make You Money


A Post on Personal Training Business Profits By Pat Rigsby


In the last post I referred to a downsell I suggested to a trainer who attended Bootcamp Bootcamp.  A bunch of trainers have asked me for more details – so here it is…a ready to go fitness coaching program you can plug into your Personal Training Business to  sell to former clients, unconverted leads and prospects that can’t afford your base programs.

Schedule: You’re going to meet with a group either once a week or once every two weeks.  Up to you.  Ultra-successful trainer Brian Calkins ran a program like this very successfully and his groups met every two weeks.  My wife Holly ran one that sold out consistently and their group met every week.

The program camp be 4 weeks, 8 weeks, 12 weeks or 16 weeks.  Up to you. Brian held his for 16 weeks while Holly did hers for 4 weeks. If I were recommending what I think would work best –I’d go with running a 12 week program.

Each session will last roughly 60-90 minutes. You cover a Nutrition lesson for the first 30 minutes and a workout they can do at home the next 30 minutes. If you build in time to troubleshoot and answer questions, you’re probably looking at 90 minutes.

The Program For Your Personal Training Business: We used weekly nutrition lessons for the one Holly ran that you can find in the resource section of Prograde. If you aren’t registered with Prograde yet – it’s free so you can get the same lessons we used if you want.  Just go to and sign up.  The Weight Management program is there and you can use that as is or if you have a different system that you adhere to – just make sure it’s broken up into lessons.

For the workouts, the simplest way to go is to teach everyone a workout they can do at home using bodyweight, dumbbell and band exercises. Good examples of these types of programs are Holly’s Fit Yummy Mummy programs, Turbulence Training and Alwyn Cosgrove’s Afterburn program. I’m sure you can create a series of workouts that fits this mold.

You do need to make sure there are progressions and regressions so all participants can follow what you’re providing.

Money: I think the magic in a program like this is that you can offer it for less than $100 per month and people don’t feel like they’re going to be reliant on a trainer for life.  If you do a 12 week program, you could sell it for $79-99 per month for 3 months.  Collect the first payment at enrollment and set the next 2 up on Volo or whatever automated payment system you use and you’re all set.

Details / Considerations: You need to position this as a Coaching Program.  It’s not personal training and it’s not a bootcamp. Not only do the prospects you’re marketing this to need to know it – your current clients need to as well so they don’t feel like you’re offering something really similar to what they are purchasing at a discounted price.

This program is more about education and empowerment – not daily motivation and accountability.

One other consideration is that because this is a group program – you need a place to do it.  Most places you’d hold a bootcamp work.  Just remember – there is a Nutrition component where the participants will probably be sitting down. If you do in home training, you’ll need a location where a group can meet.

Marketing: I’d go to all former clients and missed sales first.  Either call them or send them a letter and follow with a call.  Tell them about your new program that would be perfect for them!

After that – I’d use this as a downsell for any prospect you meet with that doesn’t purchase your main offering(s).

Wrapping It Up: This type of program really is pretty simple to execute.  The nutrition lessons are already done for you at Prograde.  I’m sure you can come up with solid workouts – but if you’re lazy, drop $39.95 and buy one of the ones I mentioned or any other program that can be executed at home.

Then you just need to identify where you’re going to hold the program and set a launch date.

Start marketing internally to your personal training business and externally and you’re all set!

How much can you make?  I can’t say for sure.  It depends on the number of people you have in your database for starters.  But I’d be amazed if you couldn’t fill up at least one group of 10.  If that’s all you do – that’s an additional $800-1000 per month for 6 hours of work.  If you have more time or other trainers working for you…the sky is the limit.

So there it is, a fitness coaching program guaranteed to make you money in your personal training business.  What do you think?

Dedicated to your success,


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