A Personal Training Advertising Post By Pat Rigsby
If you want to maximize the referrals your clients send you, you need to make it easy for them.
It doesn’t get much easier than this when it comes to personal training advertising.
- You gift your clients each two 1 Month Memberships to share with their friends.
- You provide them this email to send to friends of theirs that they think would enjoy the Memberships.
- If the friend joins as a paying member after the gift membership is up, you reward the referrer.
Here’s the email:
Hey ___________!
Hope things are going great for you.
I’ve recently been attending _______________ Fitness Bootcamp and the owner just gave me two 1 Month Membership that I can give as gifts to friends of mine that might enjoy the program.
That’s why I’m emailing you.
I’ve always wanted someone to motivate me to stay on track and push me to reach my goals and _____________ has done that for me. In fact I’ve already lost ______ pounds since I joined.
If you’d like to have one of the memberships, I’d love to give it to you as I’d really enjoy having you in class and I’m sure you’d love it!
Just email me back or give me a call and let me know if you would like me to save one of the memberships for you.
If you don’t have time or are already part of a program you like, no problem.
Again, I hope things are going well for you. Hope to see you soon.
Have a great day!
NAME
Your clients can give high value gifts to their friends and you’ve made it easy. You get referrals and your clients potentially get a reward if their friends join moving forward.
It’s up to you if you give them 1 or 2 Memberships they can give away – but I wouldn’t go over 2. You want to keep the perceived value of the gift memberships as high as you can.
Otherwise, it’s plug and play so take this email and go get some personal training referrals.
Dedicated to your personal training advertising success,
Pat
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What if you don’t offer bootcamps?
Simple, effective idea! Thanks Pat!
@Andrew
Do the exact same thing, just change up the details. The structure of the email remains the same. You still give out some kind of gift membership/trial. You still give them a done-for-you email. You just need to craft the email so it makes sense in your situation.
Great artice,Pat!!!
Quick question:
what do you say to your client if they get mad that they had to pay full price-yet you are giving a friend of theirs free bootcamp? I know that they will get free bootcamp if their friend signs up-but what if they think that it’t not fair that their friend gets a month of bootcamp free?
Hi Lisa
Give them a month free to if their friend signs up!
Jo
I did almost exactly this about a month ago. I sent out an email to all my active clients with an email to copy & paste to forward to their friends offering them a free month and also giving a free month to my current clients for each of their friends who took up the offer.
I didn’t get 1 reply. I used my mailchimp account to send it so I could track who opened it. All but 3 clients opened it (68 opens). I asked them why they didn’t forward it along, some of the responses were, ‘I didn’t want to bother my friends’, ‘I don’t know anyone’, ‘All my friends are lazy’, ‘This just wouldn’t be right for them’, and my favourite one was, ‘My friends live too far away.’ I asked where they lived and the reply was the very next suburb, not more than a 5-7 minute drive away.
My biggest let down in my business is that none of my clients refer. I have been blunt, I have been cuddly, I have offered money, nothing. I have clients that have been with me for over 3yrs and not once have they referred.
I did the human billboard thing and gave free training in exchange for referrals. When i asked them to hold up their end of the bargain, they either stopped training or signed up, either way, no referrals.
What do I do?
Nice one!
Thanks Pat
Michael,
Maybe a free month of bootcamp for your campers isn’t motivating enough for them.
Try having a referral contest and ask your camp members what they would want to have for a prize for the winner. Ask them what prize would motivate them to give away the free month of bootcamp for their friends.
I did a referral contest and the prize was a night for 2 at a nice hotel, dinner for 2 and a massage.
Also, you might want to sit down with your best camp members and ask them face to face, what it would take for them to be more active in referring people. Let them know that your business relies on referrals and that’s how you’re able to keep the price of the bootcamp down.
Scott
I have an even better refferal system that will get at least 4 referral names from every client. They will give you the names of their friends and family without you even asking for a “referral”
I have seen others having trouble with the referral it is true that some clients talk up their fitness all the time and some people never send in referrals. I think if in 3 years you haven’t had 1 referral I would be sitting down 1:! with the clients and talking to them…. Are they not happy with the results they are seeing? Do they not think other people might enjoy it??? People like to give stuff to their friends (and hopefully get stuff back in return) so if you have clients that have been coming to your camp 3 month or 3 years I would think they should start referring to you. Did you make it easy for them to invite their friends?
I just got so many ideas from this post. Thanks Pat!