April 15th = Fitness Business Opportunity?

 

Fitness Business Opportunity. A Post By Pat Rigsby

 

One of my Mentorship clients – Justin Yule decided to use his 35th birthday and Tax Season to develop a great little promotion and offer a paid in full discount to his current members and his unconverted prospects.

Here’s what Justin had to say about it:

If you need to make a few extra thousand bucks fast for your fitness business, now could be great time.

While most people dread doing their taxes, a lot of people look forward to them because they purposely have more money taken out of their pay throughout the year so they end up with a nice “tax bonus.”

Take advantage of that and tie it to a big sale like “Save Even More with Your Taxes” or “Get the Best ROI on your Tax Return.”  Whatever.  Create a killer One Year Paid In Full Discount.

Compose a solid marketing email, add a personal twist if you can and send it out to your list.

I’m actually combining this with my Birthday Special.  I turned 35 on Saturday, April 3.  Here’s how I made it work for me.

- On the day before, I sent this email to my list:

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Hey ~Contact.FirstName~!

Tomorrow is my 35th birthday!!

No, the number doesn’t bug me one bit. I’m actually ecstatic. I feel great. I’m in great health and only getting better. Plus, for some reason chicks dig the gray hair ;-b

Janell and I are having an awesome time on vacation in Arizona visiting good friends. I hope your week has been fantastic as well.

I’m celebrating my birthday here in AZ, but I’ve got a little gift for you over at the blog.

(LINK)

I’m looking forward to a great year with you!

Have Faith & Take Action!

 

 

Justin

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The little gift was a downloadable in-home cardio workout.

On my birthday I sent this email:

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~Contact.FirstName~,

OK. It’s for real now. I’m officially 35 years young!

Yup, YOUNG. Like I said yesterday, I feel great. I’m in awesome health: physically, mentally and emotionally. I’m stronger, faster and more fit than I’ve been in years.

I hope you enjoyed the little workout “gift” I gave you yesterday. If you’re not ready for it yet, don’t worry; you will be when you’re older…if you continue to follow my training and nutrition advice.

Today I’ve got an even BIGGER GIFT for you!

Check it out at (LINK) – I GUARANTEE you won’t see this again.

Can you guess what it is?

Have Faith & Take Action!

 

 

Justin

P.S. – I’m heading to the airport in a few minutes to come home from vacation. I’m not sad though, because I’ve got you to get back to. I can’t wait to provide you with awesome content and results producing programs this next year. 35 is gonna be the best year yet for me, and I plan to share it with you. Thanks again for being a reader and a fan.

(LINK)

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The BIG GIFT was 35% off a one year paid in full boot camp membership.

THE RESULTS:

- 1 purchased immediately – that’s $1537 in my pocket, thank you very much.  New camper by the way

- 2 current members committed to purchasing and will pay the balance when they get their tax return.  Well since that will be another $3074 in my pocket, I naturally agreed.

AND, that got me thinking.  On the 15th, I’ll send out another email with a tax return twist offering a special extension to that sale

If I just get one more – that will be a total of $6148 that I can put to work for me now!

OK – Pat here again.

Justin is a sharp guy.  We did a similar promo with our training business a couple of years ago and another tied to the stimulus checks the government sent out a while back.

Both generated us some much appreciated cash

So take a look at Justin’s offer and give some thought to how you might be able to model it for your business – either around Tax Season or your Birthday.  Both great opportunities for promos.

But most importantly, Justin saw an opportunity, got creative and took action – and it worked for his fitness business.

It usually does.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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2. Recognizing Your Fitness Business Opportunity