3 Tips to Using As Seen on TV Marketing
A Guest Post By Nick Nanton
After helping thousands of clients all over the world to appear in some of the biggest media outlets in the world, I get the best feeling when I see them using this media power to grow and expand their business. Today I wanted to share 3 quick ways that some of our clients are using their TV credentials, being seen on ABC, NBC, CBS and FOX affiliates, to attract more clients into their business.
1. Our CMO, Greg Rollett was showing me some of the marketing pieces he has been creating for our clients and one that caught my eye was an envelope he was creating for a financial advisor. On the envelope itself was the text, "They Flew Us All Over The Country, Put Us On Camera (and even gave us a Publishing Deal) All To Help You Answer One Question…"
That is a very powerful statement right there and it creates intrigue with the recipient who now needs to rip open the envelope to see the message inside, which of course mentions the TV show and the fact that it is running on ABC, NBC, CBS and FOX affiliates across the country to build instant rapport and credibility in the minds of the reader!
2. Right before the holidays one of our clients sent us a nice big box, that they also sent out to their top clients. Inside was a bunch of cookies and brownies along with the DVD of their appearance on one of our TV Shows!
This was a great holiday treat and is a great place to insert this media for your clients to not only watch, but pass onto colleagues as a referral source as well. And the video, being 7-10 minutes long is the perfect length to answer their burning questions about what you do and how you can help them!
3. Some of my favorite stories come from clients who have received even more media because of the media we have gotten for them through our TV programs. And not only do you get the entire 3-day TV experience in Orlando, we also write press releases and syndicate them for you that your episode has run on these 4 major stations.
These press releases get picked up by Google and when reporters are looking for subject matter experts, they can be confident that you can deliver great information since you have been interviewed on tv before!
I hope that you have enjoyed these 3 tips today and before I go, I wanted to let you know that we are getting set to finalize the cast list for the World Fitness Elite TV Show that I GUARANTEE will air on ABC, NBC, CBS and FOX affiliates across the country.
To get you all the information and to answer your questions about the TV shoot and about appearing on ABC, NBC, CBS and FOX affiliates you can listen to the replay of the call that Pat and I held here:
And if you want to apply right now and join Pat and I on the World Fitness Elite TV Show this April, you can click here to submit your application right away. This puts you on the fast track to join us for this business changing event!
Looking forward to seeing you down in Orlando this April!
Dedicated to Your Success,
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