National Transformation Contest

 

What Can A National Transformation Contest Do For Your Fitness Business?

 

PFT FCG Contest 568 National Transformation Contest

 

The Campaign

Earlier this year, some of our clients and FR franchisees participated in our first ever National Transformation Contest. Hundreds of fitness professionals were given the opportunity to host a local contest, which not only led to a lot of leaner, healthier bodies throughout the country, but also gave fitness business owners the chance to generate new business, increase membership sales, build relationships and good will in their communities, and reinforce a results-driven culture within their facilities.

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25 Minutes For Fitness Pros To Get Things Done

 

Efficiency For Fitness Pros. A Post By Pat Rigsby

timer 25 Minutes For Fitness Pros To Get Things Done

 

 

Like you, I have a lot of responsibilities. A number of business obligations including lots of phone calls, managing projects, writing, travel and any number of other things that go into building several businesses simultaneously. So below I’ve shared 4 steps I use and a few other random tips for fitness pros that I think can also help you get more done. Here you go:

 
1 25 Minutes For Fitness Pros To Get Things Done Step One: Evaluate - Each night before I go to bed, I evaluate the day that is coming to a close before planning the next day. I wait as late as possible so my mind is clear when I go to bed. I look over the task list I created the evening before and see what I got done.

Did I miss or fail to complete anything important?

Do I need to follow up on anything?

Does anything need to carry over to the next day?

Is there anything that can be eliminated or delegated?

(This takes about 2-3 minutes total.)

 
2 25 Minutes For Fitness Pros To Get Things Done Step Two: Plan - As soon as I’ve reviewed the previous day, I start planning the next day. I check out my Google Calendar and add any commitments listed there to my task list. Then I look at anything from the previous day that needs to be carried over and any task or activity that I know I need to get done the next day.

Once everything is listed, I’ll review my goals ( I keep a list of goals and I’d recommend you do too) briefly and then ‘star’ the top three tasks that aren’t just scheduled calls or appointments that I’m committed to. These might be something like writing sales copy or a blog post, creating a module for a program or contacting someone about a project idea.

With the 3 starred items I will block off time on my calendar to get those tasks completed.

(This takes about 2-3 minutes total.)

 
3 25 Minutes For Fitness Pros To Get Things Done Step Three: Review - Each morning take 1-2 minutes to review the day ahead. This helps me prepare for the day ahead and get in the right frame of mind. For example:

If I know that I will be writing copy, I’ll make sure I have my notes on my desktop to review or any other sales letters I want to review available. Basically, when the time comes to be able to jump right into the task and not spend 15 minutes getting focused.

(Like I said – 1 or 2 minutes maximum for this.)

 

4 25 Minutes For Fitness Pros To Get Things DoneStep Four: Execute 25 On / 5 Off - My workday is blocked of in 30 minute increments. Most calls are scheduled for 30 minutes and if there is a chance one will take longer, it’s scheduled for an hour.

Ideally, calls will be done in 25 minutes so I have 5 minutes to catch up or prep for the next block of time.

For writing, work on projects, etc. – same thing. They get 30 minute blocks of time.

But 30 minutes is actually 25 minutes of uninterrupted work and 5 minutes of either getting out of my chair & stretching / moving or some quick stuff like responding to an email or two. No heavy mental lifting. I’ll set the timer for 25 minutes and when the buzzer goes off, set it for another 5.

It’s incredible how much you can get done in 25 minutes if you have no interruptions. I can often write an entire blog post or 2 newsletters in that time frame. But that’s the key – no interruptions.

No checking email.
No checking Facebook or Twitter.
No unscheduled phone calls.
No surfing the internet.
No interrupting yourself to go get a drink, use the bathroom or anything else that will pull your focus away from the task at hand.

Over time you’re going to get a great idea of exactly how much you can get done in this amount of time. Once you have a rough idea of this, that’s when things get easy.

Then you can break up the stuff you need to get done into 25 minute blocks and big projects no longer seem overwhelming.

For me, it’s almost a contest – a race against time to see how much I can get done in 25 minutes.

Maybe for you making 10 Business of the Week calls takes 1 Block but writing a client email newsletter takes 3 Blocks. Just break it down and schedule it.

This approach has been great for me and I think it will be great for fitness pros too.

With that in mind, here are a couple of other tips to get more done:

  • The first hire any fitness professional should make is a personal assistant. You should try to delegate the $10 tasks that are taking up some of your time and spend your time on the high return stuff. Besides – hiring an assistant is easier than hiring someone to train or coach. You can use your network or Craigslist and find a number of solid prospects for an Admin. Asst. position and free up a lot of your time to do the higher return stuff.
  • Schedule everything. As far as I’m concerned, if it’s not scheduled – it’s not important. Block off time to spend with your family. Time to read or study. Time for your own training. If you schedule time for clients, then you should be scheduling time for you too.
  • Hold yourself accountable. Our Franchisees and Mastermind members do a Friday Check-In to the group to share what they got done during the past week and believe me, no one wants to be the slacker. You can list things out on Sunday of each week and review them the following Sunday, find an accountability partner or if you can join one of our programs or franchises and work with us for your accountability?
  • Set specific goals and be accountable. This is big for me. I want a target to shoot for at all times.

Alright – there you go: my simple solution for Fitness Pros to get more done.

Fitness Business Owner of the Month – April 2012

A fitness business owner success story by Pat Rigsby

images Fitness Business Owner of the Month   April 2012

Each month here at FBI we recognize a Fitness Business Owner of the Month.  We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors.

The winner will not only get a public ‘pat on the back’ in the form of a post like this, but they’ll also receive a 1 hour coaching call, free admission to the live event of their choice and a product of their choice from what we offer here at FBI.
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Referrals Made Easy

 

A Post On Getting Referrals By Pat Rigsby

 

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As fitness business owner we all want more referrals. They’re the easiest prospects to sell, they are more likely to refer others and they’ll stay longer and pay more while they’re clients.

Unfortunately, referrals aren’t as easy to come by as they used to be. In years gone by all you had to do was offer up a prize or reward and your current clients would line up to send you new clients for a chance to win what you were offering or a crisp $50 bill.

It’s not quite that easy any more.

You can still be a referral driven business, but you need to set the stage to make that happen. Here’s a primer to get you started.

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Your Fitness Marketing Plan For Maximizing Value

 

A post on developing your fitness marketing plan by Pat Rigsby

 

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What if you could automatically make each prospect you get three to four  times as valuable?  That’s a fitness marketing plan you’d put into action immediately, right?

Well – to make each prospect you get as valuable as possible, you need a plan because it doesn’t happen by accident…so I’ve shared a blueprint you can follow.  Your own fitness marketing plan.

Basically, you have a funnel your prospects go through already, whether you realize it or not.  Most of your prospects go through the same type of process, whether it’s really efficient or not very efficient at all.

So what we want to do is to make your marketing plan a drop dead simple, step-by-step funnel that every prospect goes through where you have the highest possibility of maximizing the value of their relationship to your business.

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Personal Training Sales: The Value Capture Solution

 

A Post on Personal Training Sales By Pat Rigsby

 dreamstime xs 20291426 300x199 Personal Training Sales: The Value Capture Solution

 

For the typical entrepreneurial personal trainer sales is a hot topic. 

They want to know how to sell more. 

How to close more deals.

But in my mind, this view is a small part of a much bigger picture.

The Client Value Capture picture.

So I wanted to explain my take on Client Value Capture and how it can explode your personal training sales.

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Big Ideas For Growing A Training Business

A post on Growing A Training Business by Pat Rigsby

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Oven the past few weeks we’ve had a couple groups of Mastermind Members in town, held a live event and hosted a Fitness Revolution franchise training.  Every chance I have the opportunity to spend time around elite fitness professionals like I recently have, I get a flood of ideas and thoughts about growing a training business.

With that in mind I thought I’d share some of them with you.

Know What You Need & Get It – Every successful training business needs to have certain processes and systems in place.  First you need to know what those processes and systems are – then you need to get them in place in your business.  If you don’t know what you need – talk to someone like me to fill in the blanks or model someone who is where you want to be.  Once you know – create the systems yourself or lean on products, coaching or a total solution like Fitness Revolution if you don’t want to create them or you want to fast track the process.

Burying your head or procrastinating on this will prevent you from ever having a great fitness business.

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Building A Training Business: It’s Really All Common Sense

 

A post of building a training business by Pat Rigsby

etw napa Building A Training Business: It’s Really All Common Sense

 

I just spent a few days in Napa, CA at one of our Elite Training Workshops.  On Thursday we held and Fitness Revolution Franchise Fast Start Training Day.  On Friday we held a training business development day for the Elite Training Workshop participants.  And on Saturday we held the Elite Training Workshop with Dave Schmitz, Mike Robertson, Robert Dos Remidos and BJ Gaddour delivering incredible content through both lecture and hands on sessions.

As usual, I had some great conversations with attendees between sessions or at the resort in the evenings. The recurring comment from the fitness pros I was talking with was how simple we make things when it comes to building a training business.

It is Simple

My response to this type of comment usually goes something like: “We make it simple because it is simple.”

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Fitness Business Owner Of The Month – February 2012

 

A fitness business owner success story by Pat Rigsby

 

Each month here at FBI we recognize a Fitness Business Owner of the Month.  We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors.

The winner not only gets a public ‘pat on the back’ in the form of a post like this, but they’ll also receive a 1 hour coaching call, free admission to the live event of their choice and a product of their choice from what we offer here at FBI.

Our February Fitness Business Owners of the Month are Ron & Kimberly Smith, Owner of Spartan Fitness in Moberly, Missouri.

FBO Ron Smith Pic Fitness Business Owner Of The Month – February 2012

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Relationship Marketing With A Fitness Newsletter

 

A Post About The Benefits Of A Fitness Newsletter By Pat Rigsby

With the launch of Sam’s new fitness newsletter this week, I wanted to share my thoughts on newsletters and the role they could play in your business.

 

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A fitness newsletter is a fantastic fitness marketing tool for building relationships.  It doesn’t matter if we’re talking about developing relationships with people you just met through networking or cultivating relationships with the clients you currently have – a newsletter is a must have part of your marketing arsenal. In short, a fitness newsletter:

  • Is a perfect way to build value in your expertise for members of your network.
  • Allows you to stay connected with your current clients outside of their sessions.
  • Is a great way to educate your network in the different things you offer and share new offerings with your client base.
  • Is a simple way to increase referrals.

How does a fitness newsletter build value in your expertise?

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