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Marketing Your Fitness Business With Cards

January 23, 2012 By admin 9 Comments

A post on marketing your fitness business by Pat Rigsby

dreamstime xs 5425419 Marketing Your Fitness Business With Cards

One of the most underutilized ways to market your fitness business is through using handwritten notes or sending cards. In a time where everyone defaults to email you can stand out from the crowd by doing a little more and sending cards or notes though the mail. Marketing your fitness business this way isn’t very expensive as you’re only mailing a very targeted list and the return on investment is typically outstanding.

Here are a few ideas and examples you can use:

Making Deal of the Day Offers Work For Your Fitness Business

December 11, 2011 By admin 5 Comments

**At this point Deal of the Day offers are pretty commonplace among the fitness business pros that I talk with.**

But even with them being so common most trainers struggle to extract even half the value they can provide to a business.

With that in mind I’ve put together a little primer on how you can get value from Groupon, Living Social and the rest as the market has matured.

dreamstime xs 20545575 Making Deal of the Day Offers Work For Your Fitness Business

My #1 Fitness Business Marketing Tip

August 31, 2011 By admin 2 Comments

What’s my #1 fitness business marketing tip?

People ask me this all the time…

Honestly, asking what my #1 fitness business marketing tip is is like asking what the best training tool is.

Dumbbells, kettlebells, bands… everyone has their own opinion.

Same with marketing tactics.

Some people love public speaking while others can’t stand it.

Pay per click is a favorite for some, while others avoid it completely.

But here is one thing that you can go to the bank on when it comes to marketing:

Fitness Referral Strategies: Testimonial Acquisition System

August 7, 2011 By Pat Rigsby 4 Comments

A Post On Fitness Referral Strategies by Pat Rigsby

Tomorrow we’ll be launching Fitness Business Blueprint, but even though things have been busy around here with the big launch I still wanted to share a really valuable post on one of my favorite relatively passive fitness referral strategies that you could use to kick off the week.

Fitness testimonials are one of the most powerful fitness referral strategies you have at your disposal. If you’re like most of the fitness pros that read this blog, you take a lot of pride on the service you provide and the results your clients get.

If that’s the case you deserve testimonials. But there is a difference between deserving them and getting them, so I wanted to give you a simple plan to start capturing testimonials.

Fitness Marketing Success: Who’s Your Who?

May 8, 2011 By Pat Rigsby 12 Comments

who 300x220 Fitness Marketing Success: Whos Your Who?

One of the biggest hindrances to fitness marketing success I see made is not knowing ‘who your who is’… or who you are actually for.

This is a lesson I learned way back when I was coaching college baseball, and a lesson which every time I’ve deviated from I’ve suffered.

When I coached, I built a very successful program by recruiting blue collar type players. Young men from middle class or lower middle class families that were usually hard workers, had been overlooked by bigger colleges and had a chip on their shoulder – determined to prove that they were better than some of the ‘hot prospects’ that had kept them in the shadows.

I knew this was my type of player. It was who I identified with. Who I was most effective coaching. In fact, it’s probably who I’d been just a few years prior.

This worked for me. Recruiting those types of players was comfortable for me. Coaching those guys was fun… we even finished 5th in the World Series one season with a team comprised almost entirely of those types of blue collar players.

The only time I ever really deviated from that recruiting strategy was the point when coaching stopped being fun. After having a decent amount of success, I was now able to get the attention of some of the more highly touted recruits. I was a pretty good salesman so a number of them ended up choosing to become part of our program.

Biggest mistake I ever made as a coach.

The Most Overlooked Fitness Marketing Strategy

May 4, 2011 By Erik 4 Comments

Erik Rokeach shares a simple fitness marketing tip to help you network with the most influential people in your area

OK, so when it comes to a killer fitness marketing strategy, and ones that just plain ole’ kick butt, there was one that worked really well for me. That was networking.

network 300x200 The Most Overlooked Fitness Marketing Strategy

I know, I know. Networking is so cliche, and such a boring topic. But it’s that word of mouth that really makes things blow up quick.

Obviously when it comes to networking you can go to local events, health fairs, chamber of commerce meetings, leads groups, and all of those types of things.

At these events you have lots of people who you can network with, but a lot of times it’s people who are looking to do the exact same thing as you, and don’t have many great connections themselves.

So it’s important to be smart and leverage the right people. And you do that by finding the big players in the market who know everyone.

Who are those big players?

Business owners, politicians, PTA board members, presidents of youth leagues and anyone in the media.

Those are the types of people you need to network with, but sometimes there are so many layers to get through before you can even connect with these people.

But there is a secret ninja who can get you access to just about anyone you want.

The Easiest Way To Get Fitness Referrals

April 27, 2011 By Pat Rigsby 6 Comments

A Guest Post On Fitness Referrals By Paul Reddick

You can probably remember the last 3 people who said something nice to you about your fitness business, right?

Do you have them in your mind now?

Maybe they told you…

- How much weight they lost?
- What an inspiration you are to them?
- How much they enjoy training with you?

If you’re like me you would put on your best “aww shucks” and say something like …

“My pleasure”
“Thanks so much”
“That means a lot”

Well, like me, you’ll have to change that. Like, NOW!

Rapid Fire Fitness Marketing Tactics – Part 4

April 19, 2011 By Pat Rigsby 2 Comments

Rapid Fire Fitness Marketing Tactics– The Final Installment

Here’s the final installment in our Rapid Fire Fitness Marketing Tactics Series. Art McDermott, Kyle Harrod and Todd Lowder each share some of their best stuff. If you missed the other installments here are the links to those….

Part1, Part2, Part 3

art Rapid Fire Fitness Marketing Tactics – Part 4

Fitness Marketing Tactic: School of the Month/ Biggest Loser By Art McDermott

The first thing we did when deciding on whether this would be a good promotion to run was we mentioned it to some of the teacher who we already had as members to our boot camp. This not only informed them of the idea so we could get their reaction, but also got them to go back to the teachers at their school and market the idea for us to build up a following even before officially announcing it.

We then got in touch with the head HR person in Andover and pitched our idea to her. We had a nice little presentation for her explaining all the actual benefits of having the teacher take part in the contest.

After that we got in touch with all the nurses and explained how the contest would work and the part they would play. We limited their role into simply having to take the weights of their school’s participants day 1 and the last day, stressing we would do the rest of the work.

Fitness Marketing Tactics Rapid Fire – Part Three

April 17, 2011 By Pat Rigsby 6 Comments

Fitness Marketing Tactics Rapid Fire - Part Three

Here’s the third installment in the Rapid Fire Fitness Marketing Tactics Series. If you missed the first 2 posts you can find them by clicking on part 1, and part 2. Enjoy!

Bring a Friend Cheat Sheet by Ben Warstler

Bring clients into your camps faster than any other marketing method

Bring a friend campaigns are vital to your fitness business for many reasons. For our program there are no other strategies that work better and we’ve been doing it since the beginning. Here is a quick reference guide or ‘cheat sheet’ on key points to Bring a Friend campaigns

Set up a week each bootcamp session as the designated ‘bring a friend’ week. Campers will expect it to happen each month and will be drawing up clients every week up to the ‘bring a friend’ week. Our Bring a Friend Week is always the third week of a session.
When a friend comes in, treat them like they are a client already (that is the expectation).

Fitness Marketing Tactics Rapid Fire – Part 2

April 13, 2011 By Pat Rigsby 5 Comments

To see Rapid Fire Fitness Marketing Tactics- Part 1, click here.

JoeCarabase Fitness Marketing Tactics Rapid Fire – Part 2

Leveraging Facebook to Strengthen Rapport and Build Awareness by Joe Carabase

3 “Musts” with Facebook

1. Leverage your general/personal Facebook page

Be yourself! Trying to be anything else is a turn off
Post something once a day or at least every other day
Friend all clients
Position yourself as a fitness expert; give free content, talk about what you are doing with your fitness business. Perception is reality