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The Most Overlooked Fitness Marketing Strategy

May 4, 2011 By Erik 4 Comments

Erik Rokeach shares a simple fitness marketing tip to help you network with the most influential people in your area

OK, so when it comes to a killer fitness marketing strategy, and ones that just plain ole’ kick butt, there was one that worked really well for me. That was networking.

network 300x200 The Most Overlooked Fitness Marketing Strategy

I know, I know. Networking is so cliche, and such a boring topic. But it’s that word of mouth that really makes things blow up quick.

Obviously when it comes to networking you can go to local events, health fairs, chamber of commerce meetings, leads groups, and all of those types of things.

At these events you have lots of people who you can network with, but a lot of times it’s people who are looking to do the exact same thing as you, and don’t have many great connections themselves.

So it’s important to be smart and leverage the right people. And you do that by finding the big players in the market who know everyone.

Who are those big players?

Business owners, politicians, PTA board members, presidents of youth leagues and anyone in the media.

Those are the types of people you need to network with, but sometimes there are so many layers to get through before you can even connect with these people.

But there is a secret ninja who can get you access to just about anyone you want.

The Easiest Way To Get Fitness Referrals

April 27, 2011 By Pat Rigsby 6 Comments

A Guest Post On Fitness Referrals By Paul Reddick

You can probably remember the last 3 people who said something nice to you about your fitness business, right?

Do you have them in your mind now?

Maybe they told you…

- How much weight they lost?
- What an inspiration you are to them?
- How much they enjoy training with you?

If you’re like me you would put on your best “aww shucks” and say something like …

“My pleasure”
“Thanks so much”
“That means a lot”

Well, like me, you’ll have to change that. Like, NOW!

Rapid Fire Fitness Marketing Tactics – Part 4

April 19, 2011 By Pat Rigsby 2 Comments

Rapid Fire Fitness Marketing Tactics– The Final Installment

Here’s the final installment in our Rapid Fire Fitness Marketing Tactics Series. Art McDermott, Kyle Harrod and Todd Lowder each share some of their best stuff. If you missed the other installments here are the links to those….

Part1, Part2, Part 3

art Rapid Fire Fitness Marketing Tactics – Part 4

Fitness Marketing Tactic: School of the Month/ Biggest Loser By Art McDermott

The first thing we did when deciding on whether this would be a good promotion to run was we mentioned it to some of the teacher who we already had as members to our boot camp. This not only informed them of the idea so we could get their reaction, but also got them to go back to the teachers at their school and market the idea for us to build up a following even before officially announcing it.

We then got in touch with the head HR person in Andover and pitched our idea to her. We had a nice little presentation for her explaining all the actual benefits of having the teacher take part in the contest.

After that we got in touch with all the nurses and explained how the contest would work and the part they would play. We limited their role into simply having to take the weights of their school’s participants day 1 and the last day, stressing we would do the rest of the work.

Fitness Marketing Tactics Rapid Fire – Part Three

April 17, 2011 By Pat Rigsby 6 Comments

Fitness Marketing Tactics Rapid Fire - Part Three

Bring a Friend Cheat Sheet by Ben Warstler

Here’s the third installment in the Rapid Fire Fitness Marketing Tactics Series. If you missed the first 2 posts you can find them by clicking on part 1, and part 2. Enjoy!

Bring clients into your camps faster than any other marketing method

Bring a friend campaigns are vital to your fitness business for many reasons. For our program there are no other strategies that work better and we’ve been doing it since the beginning. Here is a quick reference guide or ‘cheat sheet’ on key points to Bring a Friend campaigns

Set up a week each bootcamp session as the designated ‘bring a friend’ week. Campers will expect it to happen each month and will be drawing up clients every week up to the ‘bring a friend’ week. Our Bring a Friend Week is always the third week of a session.
When a friend comes in, treat them like they are a client already (that is the expectation).

Fitness Marketing Tactics Rapid Fire – Part 2

April 13, 2011 By Pat Rigsby 6 Comments

To see Rapid Fire Fitness Marketing Tactics- Part 1, click here.

JoeCarabase Fitness Marketing Tactics Rapid Fire – Part 2

Leveraging Facebook to Strengthen Rapport and Build Awareness by Joe Carabase

3 “Musts” with Facebook

1. Leverage your general/personal Facebook page

Be yourself! Trying to be anything else is a turn off
Post something once a day or at least every other day
Friend all clients
Position yourself as a fitness expert; give free content, talk about what you are doing with your fitness business. Perception is reality

Fitness Marketing Tactics: Rapid Fire

April 10, 2011 By Pat Rigsby 14 Comments

A Fitness Marketing Tactics Post By Pat Rigsby

Four Powerful Fitness Marketing Tactics You Can Use Immediately

This past weekend we hosted Bootcamp Bootcamp 3, the premier event for fitness bootcamp and group based fitness business owners on the planet.

We had 3 and a half days of incredible presentations, tons of connections made and over 150 fitness entrepreneurs empowered to take their business to the next level.

Honestly – I always feel these events are like family reunions. The fitness pros that come to these events are like our extended family and it’s awesome seeing how much success they’re having.

In fact, one of the new things we did at this event was have some of our Mastermind Members do mini-presentations where they shared one of their many killer fitness marketing tactics they’ve used to grow their business during a segment called Rapid Fire Fitness Marketing.

Most of the presenters had one page handouts to go along with their presentation, so I asked them if I could share them with all of you that weren’t able to attend. Here are the first four:

The One Hour Personal Trainer Marketing Plan

April 3, 2011 By Pat Rigsby 12 Comments

A Personal Trainer Marketing Plan Post By Pat Rigsby

timer 282x300 The One Hour Personal Trainer Marketing Plan

When it comes to marketing, personal trainers tend to procrastinate. They’d rather do about anything else – write programs, read or watch stuff online. Heck, they’d rather straighten up the gym than actually market.

But for a personal trainer, marketing is critical. No getting around it.

So what if I tell you that you only have to spend an hour a day to execute a personal trainer marketing plan?

Well – it’s true. You can accomplish a lot in an hour.

But it has to be a quality hour.

Personal Training Business Growth Using Infomarketing Strategies

March 30, 2011 By Pat Rigsby 8 Comments

A Personal Training Business Post By Pat Rigsby

There are a lot of different ways to build your personal training business. Infomarketing being one of them.

If you know anything about the infomarketing world, it is a pretty interesting one. There are a lot of smart, ethical folks doing really, really well – and a fair share of people that are, well…not folks that I’d consider ethical or even remotely close to being experts in the information they’re selling.

But pretty much all of them that are doing well have some stuff in common. They have sound personal training business models that they know inside and out. They track everything to see what works.

Because of this – they’ve developed pretty efficient ‘machines’ that fitness pros can learn a lot from. Here’s an overview of some of those infomarketing concepts that you can apply to your business.

Traffic – Most of the infomarketers I know are very good at using 1 or 2 sources of traffic. Some are great at media buys. Some are awesome at SEO. Some know Facebook or Google Ads inside out. Others are great at leveraging affiliates. I don’t know many – if any that are great at all of it.

An Easy Personal Training Advertising Program

March 10, 2011 By Pat Rigsby 11 Comments

A Personal Training Advertising Post By Pat Rigsby

If you want to maximize the referrals your clients send you, you need to make it easy for them.

It doesn’t get much easier than this when it comes to personal training advertising.

You gift your clients each two 1 Month Memberships to share with their friends.
You provide them this email to send to friends of theirs that they think would enjoy the Memberships.
If the friend joins as a paying member after the gift membership is up, you reward the referrer.

ygml An Easy Personal Training Advertising Program

Here’s the email:
[Read more...]

Filed Under: Fitness Business Marketing, Personal Trainer Marketing Tagged With: Fitness Bootcamp, Gift Membership, Gift Memberships, Love, Personal Training, Personal training referral, Referral Program, Referrals

Tyler’s 5 Golden Rules

January 30, 2011 By Pat Rigsby 16 Comments

tyler Tyler’s 5 Golden Rules

A few months back Tyler and I were on the way to school (he’s in 3rd Grade) and we were talking about some of the things that made people happy & successful. When I picked Tyler up at the end of the day he was still thinking about our morning conversation and started talking about things that he thought people should do or the way people should act if they want to be both happy and successful.

By the end of the conversation Tyler had come up with 5 of these things people should do – and the more I thought about the list I realized that it was about as powerful a success checklist as any I’d ever seen. And let me be clear – while I helped Tyler occasionally with how he could concisely define the traits he was talking about – they were his ideas. After a few months of giving them even more thought, I’ve decided that they were clearly worth sharing with you – so here are Tyler’s 5 Golden Rules: