Fitness Marketing | Fit Business Insider - Personal Training Business - Fitness Business - Fitness Marketing

Fitness Marketing Tactics Rapid Fire – Part Three

April 17, 2011 By Pat Rigsby 6 Comments

Fitness Marketing Tactics Rapid Fire - Part Three

Bring a Friend Cheat Sheet by Ben Warstler

Here’s the third installment in the Rapid Fire Fitness Marketing Tactics Series. If you missed the first 2 posts you can find them by clicking on part 1, and part 2. Enjoy!

Bring clients into your camps faster than any other marketing method

Bring a friend campaigns are vital to your fitness business for many reasons. For our program there are no other strategies that work better and we’ve been doing it since the beginning. Here is a quick reference guide or ‘cheat sheet’ on key points to Bring a Friend campaigns

Set up a week each bootcamp session as the designated ‘bring a friend’ week. Campers will expect it to happen each month and will be drawing up clients every week up to the ‘bring a friend’ week. Our Bring a Friend Week is always the third week of a session.
When a friend comes in, treat them like they are a client already (that is the expectation).

Fitness Marketing Tactics Rapid Fire – Part 2

April 13, 2011 By Pat Rigsby 6 Comments

To see Rapid Fire Fitness Marketing Tactics- Part 1, click here.

JoeCarabase Fitness Marketing Tactics Rapid Fire – Part 2

Leveraging Facebook to Strengthen Rapport and Build Awareness by Joe Carabase

3 “Musts” with Facebook

1. Leverage your general/personal Facebook page

Be yourself! Trying to be anything else is a turn off
Post something once a day or at least every other day
Friend all clients
Position yourself as a fitness expert; give free content, talk about what you are doing with your fitness business. Perception is reality

Fitness Marketing Tactics: Rapid Fire

April 10, 2011 By Pat Rigsby 14 Comments

A Fitness Marketing Tactics Post By Pat Rigsby

Four Powerful Fitness Marketing Tactics You Can Use Immediately

This past weekend we hosted Bootcamp Bootcamp 3, the premier event for fitness bootcamp and group based fitness business owners on the planet.

We had 3 and a half days of incredible presentations, tons of connections made and over 150 fitness entrepreneurs empowered to take their business to the next level.

Honestly – I always feel these events are like family reunions. The fitness pros that come to these events are like our extended family and it’s awesome seeing how much success they’re having.

In fact, one of the new things we did at this event was have some of our Mastermind Members do mini-presentations where they shared one of their many killer fitness marketing tactics they’ve used to grow their business during a segment called Rapid Fire Fitness Marketing.

Most of the presenters had one page handouts to go along with their presentation, so I asked them if I could share them with all of you that weren’t able to attend. Here are the first four:

The One Hour Personal Trainer Marketing Plan

April 3, 2011 By Pat Rigsby 12 Comments

A Personal Trainer Marketing Plan Post By Pat Rigsby

timer 282x300 The One Hour Personal Trainer Marketing Plan

When it comes to marketing, personal trainers tend to procrastinate. They’d rather do about anything else – write programs, read or watch stuff online. Heck, they’d rather straighten up the gym than actually market.

But for a personal trainer, marketing is critical. No getting around it.

So what if I tell you that you only have to spend an hour a day to execute a personal trainer marketing plan?

Well – it’s true. You can accomplish a lot in an hour.

But it has to be a quality hour.

Personal Training Business Growth Using Infomarketing Strategies

March 30, 2011 By Pat Rigsby 8 Comments

A Personal Training Business Post By Pat Rigsby

There are a lot of different ways to build your personal training business. Infomarketing being one of them.

If you know anything about the infomarketing world, it is a pretty interesting one. There are a lot of smart, ethical folks doing really, really well – and a fair share of people that are, well…not folks that I’d consider ethical or even remotely close to being experts in the information they’re selling.

But pretty much all of them that are doing well have some stuff in common. They have sound personal training business models that they know inside and out. They track everything to see what works.

Because of this – they’ve developed pretty efficient ‘machines’ that fitness pros can learn a lot from. Here’s an overview of some of those infomarketing concepts that you can apply to your business.

Traffic – Most of the infomarketers I know are very good at using 1 or 2 sources of traffic. Some are great at media buys. Some are awesome at SEO. Some know Facebook or Google Ads inside out. Others are great at leveraging affiliates. I don’t know many – if any that are great at all of it.

Quad vs. Hip Dominant

March 15, 2011 By Pat Rigsby 3 Comments

Pat here. When I was coaching college baseball, I recognized early on that successful programs were built on 2 things:

Great Coaching
Great Recruiting

You might be ok if you were really proficient at one but not the other – but you’d never be great.

In fact – some of the best teachers of the game I encountered didn’t win nearly as frequently as the guys who might have been 10% worse as teachers – but were much better recruiters.

When I left coaching and went into business I quickly found a lot of similarities.

If you want to run a great business you need to be proficient at training and at marketing / selling.

If you neglect either you’ll really limit your success.

With that in mind I periodically ask friends of mine that are at the top of the profession to share insights on training. Some ‘gurus’ may try to tell you that being a great trainer isn’t important…being a great marketer is all it takes.

Bullshit.

Being a great trainer or coach is the foundation of a successful fitness business and Mike Robertson is living proof. Mike, along with his partner Bill Hartman, own one of Men’s Health’s Top 10 Gyms in the U.S. and their primary driver is delivering a great service. This leads to great retention, tons of referrals and it makes all other marketing much more effective.

So you can look at this guest post one of two ways. You can view it as a training post – and it’s a great one. Or you can view it as a fitness marketing post – because if you become a better trainer or coach, your marketing just got a lot easier.

OK – here’s Mike:

Fitness Business Success Made Simple

February 2, 2011 By Pat Rigsby 8 Comments

Simplified Fitness Business Success. A post by Pat Rigsby

Last week I had two different fitness business owners in for private coaching days. One came all the way from Texas while the other traveled in from Idaho – both obviously committed to growing their already successful businesses.

Both of these guys were already poised to do six-figures in 2011, but both being driven entrepreneurs – they wanted to achieve even more and were looking for strategies, systems and tactics to help them get there.

While I obviously can’t divulge the details of what we covered in their coaching sessions, in both cases the focus was simplicity.

warren buffet Fitness Business Success Made Simple

Warren Buffet is fond of saying things like this:

“To the extent that we’ve been successful, it’s because we concentrated on identifying one-foot hurdles that we could step over rather than because we acquired the ability to clear seven-footers. That may seem unfair, but in business it is usually far more profitable to simply stick with the easy and obvious than it is to resolve the difficult.”

jack Fitness Business Success Made Simple

And Jack Welch said:

“You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simple minded. In reality, of course, it’s just the reverse. Clear, tough-minded people are the most simple and the most successful.”

If simple works for the 2nd richest man in the U.S. and the man that’s often regarded as the top CEO of the 20th Century – it’s certainly good enough for me too.

What Do You Need Help With In Your Fitness Business?

January 16, 2011 By Pat Rigsby 41 Comments

Right now there are probably just one or two things that you feel are standing between you and that multiple six-figure fitness business you’re building.

Well I’m here to help, so tell me what that thing or two you need help with is and I’ll do my best to help with it in an upcoming post or newsletter.

So do you want more help with:

Offline fitness marketing
Online fitness marketing
Closing sales
Running bootcamps or large groups
Integrating semi-private or small groups
Creating multiple streams of income
Developing an infoproduct
Opening a facility
Public speaking
Publicity
Anything else…

Whatever you feel like you need help with – let me know. Just post it in the comments section below and I’ll add it to the content schedule.

What Works… Still Works For A Fitness Business

December 7, 2010 By admin 17 Comments

A Fitness Business guest post by Justin Yule…

A lot of blog posts on www.FitBusinessInsider.com are geared towards helping fitness professionals start-up and/or grow their business to a point of…let’s call it… “sustainable success.”

Of course, success is different for everyone, but generally speaking most fitness professionals, especially boot camp owners like myself, strive for that illustrious 10K per month club.

This post is going to be a little bit different. It’s geared towards fitness businesses that have already reached and comfortably maintain $10,000 per month in revenue.

10k What Works... Still Works For A Fitness Business

Now, don’t get me wrong, I like making 10K per month. I like making 15K per month even more. J And, by working with Pat & Nick and getting involved in everything they do (Bootcamp Blueprint, B3, Fit Business Insider, etc.) I’ve done just that.

In fact, in the past year, with their help, I’ve been able to go from a start-up local boot camp business to a thriving 15K per month major player where I live– trust me, the big boys in town have noticed.

However, for me, it’s time for the next level which is why I’m working more closely with Pat & Nick, and have gotten involved with their mastermind group.

Fitness Marketing Success: Do You Like Being Pushed Around?

November 9, 2010 By Pat Rigsby 14 Comments

A Guest Post on Fitness Marketing By Paul Reddick

Let me ask you a question:

Did you get into personal training as a career because someone told you to do it?

I’ll bet your answer was NO.

I’ll bet again that you got into personal training because you were inspired to help others through your passion for training. Maybe a certain person inspired you? You’re probably thinking of them now.

Going further back… I’ll bet you became an expert in your particular area of training because that type of training inspired you.

I’ll bet, one last time, that your expertise comes very easy to you, feels like second nature, and the learning and doing of that expertise is enjoyable and gets you results.

Where am I going with this?