Mar 7th, 2010
Fool’s Gold
I just spent the weekend at Ryan Lee’s Continuity Summit. He put on a great event and delivered a lot of good content. Unfortunately, my biggest pet peeve also reared its head too. We went through a ‘speed networking’ session that Ryan put together where you meet with a bunch of people in a hurry and each [...]
Nov 6th, 2009
9 Tips For Generating Publicity and Becoming A Local Fitness Celebrity
If you want to put your business on the fast track, there is no better way than being positioned as a local Fitness Celebrity through the media. If the media runs your release or a story about you, they’re essentially endorsing you as a professional. Plus, if you establish rapport with the media, they’ll come to [...]
Nov 1st, 2009
7 Steps to Building Your Own Fitness Marketing Partnership Team
One of the most powerful ways to market your fitness business is by forming strategic alliances with other successful local businesses. Here’s a step-by-step plan to get you started: 1. Join your local Chamber of Commerce. The Chamber is a great place to start finding other like-minded business owners who serve your target market that are [...]
Oct 25th, 2009
Three Bootcamp Referral Strategies You Should Be Using
If you want a Six-Figure Bootcamp, then you need to have a systematic approach to generating referrals. Here are three strategies that you can implement immediately – and they’re guaranteed to produce big time results! Bootcamp Referral Strategy #1: Send a Gift To Work This is a great method to use, especially if your client has [...]
Jul 13th, 2009
53 Tips To Get More Clients and Grow Your Fitness Business
Here are 53 random tips that will help you generate more new clients and then get those clients to stay longer, purchase more and refer often. If you have any tips of your own to share – leave a comment below. On Developing Marketing Materials 1. A good headline makes or breaks you. 2. The first paragraph has to [...]
Mar 23rd, 2009
Fitness Marketing Time Saver #2 – Automatic Reactivation Techniques
So Pat explained to you the thinking behind a solid reactivation campaign, and I’m gonna show you a couple of ways you can set up a reliable and effective system for managing it. Reliability is paramount here – as we can’t afford to have people slipping through the cracks – and that wouldn’t be much of [...]
Jan 22nd, 2009
Personal Trainer Lunch and Learn #2
Jim Labadie explains how to land public speaking lunch and learn appointments for your personal training business
Jan 21st, 2009
Personal Trainer Lunch and Learn #1
Jim Labadie explains to personal trainers exactly what a lunch and learn is and how they can use it for their fitness business marketing
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