
Here’s something for you to think about with your personal training sales.
The Front End: the amount of money someone spends with you on their first transaction.
Back End: the amount of money they spend with you over their lifetime as a client.
Which is larger? The back end.
But which does the typical fitness professional focus most of their efforts on? The front end. Big mistake.
If you want to build your business to that $20,000 or more per month level, there must be a focus on building the back end.
As you know by now from reading this blog, there are only three ways you can possibly grow your business.



Over the weekend I read a lot – and when I read I usually make notes. So here are 13 random insights – in no particular order – to help you improve your
8. Lifetime value of a client is a HUGE concept. That’s why the Deal of the Day type sites like Groupon and Living Social can be so powerful. Maybe you break even for the first short term offer, but if you keep the clients for 6, 12 or maybe even 18 months – these can be a business changer.


Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his 













What Do You Need Help With In Your Fitness Business?
Right now there are probably just one or two things that you feel are standing between you and that multiple six-figure fitness business you’re building.
Well I’m here to help, so tell me what that thing or two you need help with is and I’ll do my best to help with it in an upcoming post or newsletter.
So do you want more help with:
Whatever you feel like you need help with – let me know. Just post it in the comments section below and I’ll add it to the content schedule.
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