Personal Training Business: 3 Things You Need To Know

Personal Training Business Success. A Post By Pat Rigsby.

By now you may know that Nick and I, along with Brian Grasso and Sara Nylander, launched a youth fitness & athletic development franchise called Athletic Revolution.

 Personal Training Business: 3 Things You Need To Know

We’ve been very deliberate with our expansion (we have 7 locations so far) because we are committed to building the premier youth fitness & athletic development franchise in the world – and we can’t do that haphazardly icon wink Personal Training Business: 3 Things You Need To Know

Because we spend a lot of time focusing on building Athletic Revolution the right way, we put a lot of thought into what goes into a successful fitness and personal training businesses. While I can’t share the details of everything we’ve uncovered as some of it is proprietary and exclusive to AR franchisees – I can share the key components that go into any successful personal training business.

To build a successful personal training business, you need:

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Fitness Sales Secrets

 

A Post On Fitness Sales Secrets By Pat Rigsby

Recently I’ve been getting a number of questions regarding fitness sales, so the follow up on my recent blog post sharing 3 sales tips I wanted to go ahead and share a small sales manual that I provided to our training staff. You can download it below (click on the image or the link):

Enjoy the manual and be sure to tell me all about those deals that your closing!

Dedicated to your success,

pat signature Fitness Sales Secrets

Pat Rigsby

Rigsby bigger Fitness Sales SecretsPat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

3 Fitness Sales Keys To Remember

 

A Post On Fitness Business Rules By Pat Rigsby

 

finger1 3 Fitness Sales Keys To Remember

Fitness sales for personal training, bootcamps, youth fitness programs or even health club memberships – that’s the foundation of your business.

No sale – no client, camper or member.

But most fitness pros I know hate selling.  But that’s only because they’re not comfortable with it yet.

Here are three tips to change that and make closing sales much, much easier.

Fitness Sales Key #1 – Everything Leads To A Sale

Sometimes I have to remind the trainers we work with that while sending press releases, getting on TV, making blog posts, writing articles, creating product and all the rest are great…they’re all just a means to lead to you selling something.

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What Are Your Biggest Fitness Business Questions?

We Want to Answer Your Most Pressing Fitness Business Questions

question What Are Your Biggest Fitness Business Questions?

This may be the most important post I’ve ever made.  It’s going to help me – and the other folks that contribute here – give you the knowledge and the tools you need to reach your personal and professional goals.

That’s the purpose of this blog.

The fitness industry has been good to me. Very good.

I’m sure it can be just as good to you…but I need you to tell me what areas you want help with in the comments section below.

See, what you may not realize is that it doesn’t take considerably more work to run a $250,000 business than it does a $25,000 business.

It just takes making the work you do smarter.
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9 Things to Remember About Personal Training Sales

Personal Training Sales key points

If there’s one thing I used to dread even thinking about “way back when” it was personal training sales.

I used to cringe at the thought of having to sell something. More specifically, training.

These days it’s a much different story. At Boot Camp Boot Camp in September I made sure the audience understood something very clearly:

If you want to give me, Pat, Nick or BJ money we’re going to take it.

holdingmoney 9 Things to Remember About Personal Training Sales

We will stop what we’re doing and we will find a way to exchange value. You will give us money and we will give you something valuable in return.

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The #1 Reason People Don’t Hire Personal Trainers

When it comes to personal trainers selling there’s something you really need to understand:

People are fully aware that working with personal trainers or going to a boot camp is their hardest option.

And while you might not like it, your prospects typically have to try what they consider to be the easier options first before wanting to work with Personal Trainers.

thigh master1 The #1 Reason People Dont Hire Personal Trainers

In fact, when you are talking to a prospective client it’s always a good idea to ask if they’ve tried any of the following already.
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Personal Training Sales Technique

I’ve got a powerful personal training sales tip in the video below. Take a look…

Let me know what you think about this personal training sales tip below.

Labadie’s Second Holiday Gift For Personal Trainers

Well, this is going to be a gift for the first 2 personal trainers who respond, that’s for sure.

list2 Labadies Second Holiday Gift For Personal Trainers
I am not compensated for this in any way.

I’m simply sending this because I love to make my list aware when top-flight Personal Trainers have an amazing service to offer.

Please read the below from my friend Todd Scott. If you’ve got a serious need for a copywriter Todd will deliver serious results. As I’ve written to you before, Todd has done work for me in the past and it’s always top-notch.

- Jim Labadie

PS- Don’t think this is a gift? Believe me, the people who place their trust in Todd are going to have a very Happy New Year!

****

I’m taking 2 new copywriting projects for January… First come first served. For your project to be complete by January 31st, all details and payment arrangements must be finalized by Friday December 21st, because I’ll be taking off for the holidays Saturday 22nd until January 9th.

To ensure you have your project complete, go to http://FitnessCopyWriting.com and fill out the details at the bottom of the page. Be sure to include your number and the best time to reach you.

If you’re truly serious about having your copy complete and on the market by the end of January to to increase your personal trainers profile,  make sure YOUR project is in my books when I start back on January 9th, you can call 225.241.6967.

Simply leave a message and the best time to reach you, and I’ll return your call promptly.

Todd Scott

http://FitnessCopyWriting.com

Public Speaking for Fitness Professionals

Fitness Professionals Public Speaking

Public speaking is not only a great way to prospect for new clients and/or boot campers ; it also builds your credibility as an expert.

I’m often asked by Fitness Professionals how they should go about getting booked for talks.

When I tell them to pick up the phone and call people – just like I do in my http://AmazingFitnessPresentations.com course -they nearly pass out at the very thought of having to make a “cold call.”

So when they come back to their senses I gently explain most of these groups meet weekly and they need a speaker at each meeting.

That means they need someone willing to come in and speak for free in a bad way! Believe me; they are dying to hear from you.

And they are super easy to find as well.

If you belong to a networking group of some sort I can almost guarantee you they’d love to have you speak.

Ask people such as your clients what groups they belong to and whether or not they have speakers.

All sorts of religious organizations have meetings with speakers.

Search the internet.

It’s simple!

When you call them just ask for the person who books speakers. They’ll gladly tell you who it is and how to get in touch with them.

What do you say when you get them on the phone?

“Hi, I understand you’re looking for speakers for your meetings. Is that correct?”

I’m confident you can handle it.

They’ll then ask you what you talk about. I think every single time I’ve ever told someone my talk is on fitness they’ll all responded with the same answer:

“We could all use that!”

Who loves ya? icon wink Public Speaking for Fitness Professionals

Yours in prosperity,

Jim Labadie
http://AmazingFitnessPresentations.com
http://HowToProfitWithBootCamps.com

PS- Do you have any idea how much moolah you can make in 2008 with Boot Camps and Public Speaking combined?

PPS- Do you realize that Public Speaking to groups shouldn’t cost you more than a couple of gallons of gas to get to the event and can fill a boot camp in less than an hour?

http://AmazingFitnessPresentations.com
http://HowToProfitWithBootCamps.com

Questions Are SOOO Powerful to increase personal training sales

Everybody talks to themselves.

I know I do.

I know you do.

Words are VERY powerful. That’s why it’s important to always be mindful of your self-talk.

And after reading an email from Joe Vitale about “afformations” I changed the way I affirm things.

Yes, you read that right. AffOrmations.

As an example, one of my favorite affirmations in the past has been, “muney is attracted to me like a magnet!”

Now I say it as, “Why is muney attraced to me like a magnet?”

Or

“How did I become a multi-milliunaire so fast?”

The difference?

If you pose it as a question, instead of a statement, your sub-concious mind MUST search for the answer.

Simple, but powerful.

I’m confident you can come up with some pretty good ones for yourself and your clients.

And even better question?

How did Samantha of Tampa, FL beat her monthly personal training sales record at her studio by $15,000?

She uses the Ultimate Sales Kit for Fitness Professionals from http://HowToGetMoreClients.com.

That’s how.

Who loves ya? icon wink Questions Are SOOO Powerful to increase personal training sales

Yours in prosperity,

Jim Labadie
http://HowToGetMoreClients.com

PS- What kind of questions did Chris McCombs ask?

“Jim,

Wow! You’re Ultimate Sales Kit is the real deal. I listen to it over and over in my car and on my ipod when I do cardio and it has really helped my personal training sales

Instead of trying to talk people into purchasing my services like a lot of trainers do I have now pretty much become a master at getting the prospective client to explain to me exactly why they the think I should train them.

Closing the sale is now just a natural conclusion to the process. I now know how and when to ask all the right questions to get the prospect on an emotional roller coaster to the point where they are practically begging to train with me.

I have implemeted your wisdom and principles from the Sales Kit and the Velvet Rope dvd and am happy to say I am getting damn close to my goal of making $3000 a week for only working 3 full days and 2 half days a week.

Considering the average trainer only makes like 30 grand a year I know your products are definitely an important spoke on the wheel of what I’m doing right to be a successful fitness professional at the top of my game.

Jim, you friggin’ rock!!!”

Chris McCombs
Orange County, CA

http://HowToGetMoreClients.com

 

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