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National Transformation Contest

May 17, 2012 By admin Leave a Comment

What Can A National Transformation Contest Do For Your Fitness Business?

PFT FCG Contest 568 National Transformation Contest

The Campaign

Earlier this year, some of our clients and FR franchisees participated in our first ever National Transformation Contest. Hundreds of fitness professionals were given the opportunity to host a local contest, which not only led to a lot of leaner, healthier bodies throughout the country, but also gave fitness business owners the chance to generate new business, increase membership sales, build relationships and good will in their communities, and reinforce a results-driven culture within their facilities.

Referrals Made Easy

May 2, 2012 By admin Leave a Comment

A Post On Getting Referrals By Pat Rigsby

As fitness business owner we all want more referrals. They’re the easiest prospects to sell, they are more likely to refer others and they’ll stay longer and pay more while they’re clients.

Unfortunately, referrals aren’t as easy to come by as they used to be. In years gone by all you had to do was offer up a prize or reward and your current clients would line up to send you new clients for a chance to win what you were offering or a crisp $50 bill.

It’s not quite that easy any more.

You can still be a referral driven business, but you need to set the stage to make that happen. Here’s a primer to get you started.

Personal Training Sales: The Value Capture Solution

April 15, 2012 By admin 2 Comments

A Post on Personal Training Sales By Pat Rigsby

dreamstime xs 20291426 300x199 Personal Training Sales: The Value Capture Solution

For the typical entrepreneurial personal trainer sales is a hot topic.

They want to know how to sell more.

How to close more deals.

But in my mind, this view is a small part of a much bigger picture.

The Client Value Capture picture.

So I wanted to explain my take on Client Value Capture and how it can explode your personal training sales.

Fitness Business Owner Of The Month – March 2012

March 29, 2012 By AlexFortey Leave a Comment

A fitness business owner success story by Pat Rigsby

Each month here at FBI we recognize a Fitness Business Owner of the Month. We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors.

The winner will not only get a public ‘pat on the back’ in the form of a post like this, but they’ll also receive a 1 hour coaching call, free admission to the live event of their choice and a product of their choice from what we offer here at FBI.

Our March Fitness Business Owner of the Month is Jeff McDaniel, Owner of Bootcamp: Bulletproof in Little Rock, Arkansas.

Big Ideas For Growing A Training Business

March 27, 2012 By admin 7 Comments

A post on Growing A Training Business by Pat Rigsby

Oven the past few weeks we’ve had a couple groups of Mastermind Members in town, held a live event and hosted a Fitness Revolution franchise training. Every chance I have the opportunity to spend time around elite fitness professionals like I recently have, I get a flood of ideas and thoughts about growing a training business.

With that in mind I thought I’d share some of them with you.

Know What You Need & Get It – Every successful training business needs to have certain processes and systems in place. First you need to know what those processes and systems are – then you need to get them in place in your business. If you don’t know what you need – talk to someone like me to fill in the blanks or model someone who is where you want to be. Once you know – create the systems yourself or lean on products, coaching or a total solution like Fitness Revolution if you don’t want to create them or you want to fast track the process.

Burying your head or procrastinating on this will prevent you from ever having a great fitness business.

Building A Training Business: It’s Really All Common Sense

March 12, 2012 By admin 2 Comments

A post of building a training business by Pat Rigsby

etw napa Building A Training Business: It’s Really All Common Sense

I just spent a few days in Napa, CA at one of our Elite Training Workshops. On Thursday we held and Fitness Revolution Franchise Fast Start Training Day. On Friday we held a training business development day for the Elite Training Workshop participants. And on Saturday we held the Elite Training Workshop with Dave Schmitz, Mike Robertson, Robert Dos Remidos and BJ Gaddour delivering incredible content through both lecture and hands on sessions.

As usual, I had some great conversations with attendees between sessions or at the resort in the evenings. The recurring comment from the fitness pros I was talking with was how simple we make things when it comes to building a training business.

It is Simple

My response to this type of comment usually goes something like: “We make it simple because it is simple.”

Generating Instant Income For Your Fitness Business

February 22, 2012 By admin 6 Comments

A Post On Fitness Business Income Generation By Pat Rigsby

dreamstime xs 23272249 Generating Instant Income For Your Fitness Business

Since I’ve been on the business coaching and franchising side of things for fitness business owners, nothing has surprised me more than the number of business owners who fail to maximize the value of their personal network and their client base.

This is amazing to me because those same fitness business owners will spend piles of money to market to people that they have no prior relationship with.

The truth is, the biggest opportunity for an influx of income into your fitness business is right in your own database. When you make an offer to members of your personal network or existing and past clients, it’s not only easier to sell them something (versus new prospects off the street), but your business actually become more profitable because you don’t have nearly the cost of client acquisition.

The other benefit to this is that it really is providing a better, more complete solution for your existing clients and it’s helping those people in your network achieve their health and fitness goals.

Hiring Personal Trainers & Other Staff Members

February 8, 2012 By admin 8 Comments

A Post On Hiring Personal Trainers by Pat Rigsby

dreamstime xs 21602224 Hiring Personal Trainers & Other Staff Members

In our live meetings we get a lot of questions about hiring personal trainers and other staff members so I thought I’d share some thoughts on the topic.

Hiring is tough. I’ve been hiring people for almost 17 years now and also spent about 8 years recruiting college athletes – which I’ve found is almost exactly the same.

The first person I ever hired was a guy that I’d be comfortable calling my boyhood idol.

I fired him 3 months later.

I’ve also fired one of the guys that I’d consider among my 5-6 closest friends.

I’ve probably recruited over 1000 athletes and actually brought about 200 on to my teams. I’ve personally hired roughly 100 employees. I couldn’t tell you how many I fired (a lot) – but in every case I agonized about it.

But what I have found is that the strategy that helped me enjoy success as a college baseball coach in large part through recruiting has the same type of success when hiring employees.

Fitness Business Multipliers

January 30, 2012 By admin 3 Comments

A Post On Building Your Fitness Business By Pat Rigsby

onlybusinessbook1 Fitness Business Multipliers

Recently Nick Berry and I were asked to contribute a chapter to a book called “The Only Business Book You’ll Ever Need.” This was an incredible honor as a few of the other authors were Brian Tracy, Robert Allen and Harvey McKay, all New York Times Best Selling Authors. This book won’t be on the shelves for a couple more months, but I wanted to share an adaptation of our chapter with you as it definitely can help you build your business. Enjoy this sneak peek.

As an fitness business owner, you essentially accept the fact that you’re trading the security that comes with a steady job for the opportunity that comes with owning your own business. But what if we told you that security and opportunity don’t have to be mutually exclusive? Our experience is that not only can you have the best of both worlds, but you can do it more quickly and easily than you probably imagine by creating multiple streams of income within your fitness business.

Fitness Business Owner Of The Month – January 2012

January 29, 2012 By admin 6 Comments

A fitness business owner success story by Pat Rigsby

greg Fitness Business Owner Of The Month – January 2012

Each month here at FBI we’re going to start recognizing a Fitness Business Owner of the Month. We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors.