Feb 24th, 2010
Part II – Are You Making Your Clients Better or Just Making Them Tired?
Hopefully you got a lot out of Part I. If you missed it, you can find it here: http://fitbusinessinsider.com/are-you-making-your-clients-better-or-just-making-them-tired/ Here is the Part II of the roundtable discussion on assessments: How does the assessment influence the programming you do with your clients/athletes? BH: The assessment is the foundation of the program. It provides the answers to the questions [...]
Feb 22nd, 2010
Are You Making Your Clients Better or Just Making Them Tired?
I am in a fortunate position. I get to see what many of the most successful fitness professionals in the world do to build successful businesses. I also get to see what holds many of the struggling trainers back. And I can tell you this: If you want to run an extraordinary training business, it takes more than just [...]
Jan 18th, 2010
Leverage: The Ultimate Business Building Weapon
by Zach Even-esh All too often I see business people, especially in the fitness industry, NOT leveraging their resources to grow their business. By Resources, I mean the following: - People you know - People your family / friends know - Local Businesses - Complimentary Businesses - Local Newspapers / Media - Use of Fitness / Nutrition / Lifestyle Knowledge - Prior Associations (Your [...]
Jan 14th, 2010
Do This, Not That – Part 2
In Part 1 we covered offering 3, 6 and 12 Month Programs, using EFT Billing and having Multiple Streams Of Income…now for the encore! Do This: Target a Niche (or Two) Not That: Try To Be All Things To All People Specialists are more financially successful that generalists. Let me give you an example – in medicine a [...]
Jan 12th, 2010
Do This, Not That: The Personal Trainer Survival Guide – Part 1
With the popularity of the Eat This, Not That series of books, I thought I might apply the same premise to the personal training industry for a post. With Eat This, Not That, the idea is pretty simple – trade something less supportive if your goals for something more supportive. Same thing applies here. Do This: Offer 3, [...]
Jan 10th, 2010
Just Do It!
In the last few days I had a couple of successful fitness pros in for private coaching sessions. One of the fitness pros, Chase Karnes is a young guy that just recently graduated from college while the other, Billy Corbett, is one of the more accomplished guys in the industry having been at this for over [...]
Jan 7th, 2010
Three Tips For Personal Training Business Prosperity
Craigslist, lead boxes, direct mail…TV, radio, newspaper…public speaking, door hangers, gift cards. They all work – and they all fail. It depends on how you use them. If you want to get them most from your marketing efforts, here are three tips that will lead you to prosperity.
Jan 4th, 2010
What Works For Your Clients Will Work For You
I was reading an interview with one of the best coaches in the industry, Jason Ferruggia the other day and he talked about the importance of setting Personal Records instead of the minutia that most people get caught up in when trying to get results. Then I read an article from Elite FTS CEO Dave Tate about [...]
Jan 1st, 2010
Setting Goals For 2010
If you’re like most people (me included) you’re going to write down some goals for the upcoming year. Myself – I’ll be writing down business, family, heath / fitness and personal goals and then mapping out a plan to achieve all of them – or at least most of them;) Here are the [...]
Dec 28th, 2009
7 Questions for Business Success
Right now we’re embarking on several new business ventures, some of which are existing businesses that we’re getting involved with to take them to the next level. Here are a few thoughts I use to develop the plan to grow our businesses: 1. What attracted our clients in the first place? Sometimes you start with a really good [...]
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