Fit Business Insider

Everything you need to know to implement EFT to your business!

OK you have been following the advice of your Fitness Business coaches and your business is really starting to see some growth. You have revamped your pricing to go to a monthly recurring membership and you’re totally psyched to have money coming in the door every month!

But wait a minute – your campers/clients are used to paying you per cycle… to automate your billing you must have a recurring amount in a recurring pattern, it could be every week, every month, every quarter but there has to be a repeatable pattern for you to be able to automate using some type of software.

How do you figure out what to charge monthly when you are used to charging per cycle? Here is an example to help you see how it is done:

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You’re reading this blog, so I know that you’re committed to building a better business.

You’re hopefully doing what it takes to educate yourself.  Attending seminars and conferences.  Reading and investing in educational resources. Getting coaching or taking advantage of internship opportunities.

But don’t forget – lessons are everywhere.

I’ve learned some of my most powerful lessons by studying businesses outside of the fitness industry.
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The Holidays are a wonderful time – and a wonderful time for reflection.

It’s so easy to get caught up in the day-to-day of life and business while losing sight of the things in our lives we should be thankful for.  Here are a few of mine…

I’m thankful for my wonderful wife that inspires me on a daily basis.

I’m thankful for my incredible stepson who is the best part of my day every day.

I’m thankful for my mom – the kindest, most selfless person I know.

I’m thankful for my dad for teaching me about the importance of work ethic and ‘good business.’

I’m thankful for Nick and my other business partners for making everything we’ve accomplished and continue to accomplish possible.

I’m thankful for our team for those very same reasons.

I’m thankful for you, my friends and colleagues, for making every day enjoyable and allowing me to play a small part in your lives.

I know it’s not business, so thank you for indulging me this opportunity to share just a bit of all I’m thankful for.  I’d love to hear what you’re thankful for too.  Share it below…

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Pat answers your questions on business start up, delegating and hiring additional trainers.

If you have follow up questions, post them below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Pat answers your questions on finding a niche market, pricing, franchising and accountability.

If you have follow up questions, post them below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

You asked, we answered!  

Jim Labadie answers your questions on public speaking.

Jim Labadie

Jim Labadie is the CEO of Prograde Nutrition a nutritional products company created specifically for fitness professionals. He is also co-owner of Ultimate Business Systems which provides business coaching services and products to personal trainers. His newsletters, products and coaching continue to encourage personal trainers to leave the Meat Head image behind and be viewed as experts in a world that desperately needs their help. You can follow his every move on Twitter and friend him on Facebook.

We had almost 50 questions last week when we provided you with the opportunity to tell us what you wanted help with the most.  Over the next several posts we’ll address the questions you’ve asked.

Here’s installment #1.

There were several questions about effective marketing or lead generation…so Romen, David, Amir, Kevin, Matt, Leks, Chris, Jimmy, Ty, Matthew and Mahmoud…here are the most effective ways to generate new prospective clients:

Every day you should be doing a couple of things to grow your business and generate new prospects. With that in mind, here are the marketing strategies I’d focus on:

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I love starting new businesses.  I love jumping into existing businesses and trying to find ways to double, triple or quadruple their profits.  Right now we’re owners or co-owners of over a dozen fitness businesses and I can’t imagine going back to being an employee.  If you’re on the verge of launching a business of your own or interested in improving your current business – here are some thoughts that will help you:

1.     Pain and Urgency. That’s  what sells. Solve a problem or fulfill an important need to a specific group of people. Nobody cares about you until they know you’re in it for them.

2.     Identify the problems your prospect has. Provide the solutions, particularly the ones few others solve well.
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Do you want to become a better personal trainer?

If you do then you need to better understand your clients.

And who are your clients?

If you’re like most trainers, the majority of your clients are women.

In fact – that’s what has helped my wife Holly build such a successful business.

Her women connect with her.

So if you want to set yourself apart from everyone else – you need to be able to deliver great workouts and make sure your clients have a great experience.

I’d like to tell you everything you need to know to connect with your female clients and make them Raving Fans – but honestly, I’m not the expert on that.

But Rachel Cosgrove is.

You may know of her as the Co-Owner of Results Fitness with her husband Alwyn.

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We Want to Answer Your Most Pressing Fitness Business Questions

This may be the most important post I’ve ever made.  It’s going to help me – and the other folks that contribute here – give you the knowledge and the tools you need to reach your personal and professional goals.

That’s the purpose of this blog.

The fitness industry has been good to me. Very good.

I’m sure it can be just as good to you…but I need you to tell me what areas you want help with in the comments section below.

See, what you may not realize is that it doesn’t take considerably more work to run a $250,000 business than it does a $25,000 business.

It just takes making the work you do smarter.
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