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Sometimes improving your fitness business simply starts with looking at opportunities that you’re currently overlooking. Because of that, I wanted to share a few questions that you can answer which will give you a variety of ways to grow and improve what you do. Ask yourself:
Friday night I got an email from fitness pros and Mastermind Members, Trevor Buccieri, where he told me that he and his wife just bought their dream house…and he owed much of his success that led to them being able to do this to surrounding himself with the right people. Being a Bootcamp Blueprint & Mastermind Member. Being around like-minded entrepreneurs.
The week before that Mastermind Member Steve Krebs messaged the group and told them they played a large part in him being able to live the life of his dreams. He was on vacation in the Dominican Republic and had just bought a new house as well. Being around a bunch of like minded, motivated fitness entrepreneurs helped take him to an entirely new level.
I feel like it’s crucial to surround yourself with people that lift you up – but unfortunately far too many people are trying to drag you down. I was blessed to somehow always be surrounded with supportive people – even when I’m sure they didn’t necessarily think I knew what I was doing. And where I’m from – that’s an accomplishment. My hometown was just featured in Men’s Heath as the setting for a pretty bleak article about pain killers and how they’re destroying lives. But like I said – I’ve always have great support from my parents and friends even when many of the people I was around might not have been so fortunate.
But it took me to an entirely new level when I was able to start spending time with people that were not only positive, goals also had similar goals and had that same type of entrepreneurial drive. Some of them already having achieved much of what I wanted to accomplish.
We’ve consistently watched our Bootcamp Blueprint members grow their camp numbers month after month – with the ones who attended our live events like One Day Coaching sessions or Bootcamp Bootcamp always leading the way.
We’ve seen our Mastermind Members double, sometimes even triple their income – and consistently attribute much of their success to being part of that group.
Just last week when Holly, Alex and I were having lunch with Scott Colby & Ryan Lee – I recounted to Ryan how attending his first Bootcamp was a huge turning point for me & Nick and the direction of our business. Being around all those other fitness pros from around the world opened our eyes to a completely different set of opportunities. In fact – I’d have made the trip to Key West just for the value I got out of that single lunch discussion.
We’ve seen it time and time again – the top achievers all surround themselves with other like-minded, highly motivated entrepreneurs. From the events we attend and the groups we belong to – to the events we host and the groups and programs we run.
In fact – we recently took an informal inventory of the fitness pros in all of our programs and the top achievers all:
There were no exceptions that I’m aware of. Even a few of top international guys that haven’t been over for live events yet still were very active on the calls.
None of the top achievers were just trainers that used the information but didn’t utilize opportunities to surround themselves with other top achievers.
Trust me – that’s no accident.
To stay focused, to get new ideas and to challenge yourself to achiever greater heights – you need that environment.
Business is too tough to go it alone.
So don’t.
Masterminding, networking with other high level pros and attending live events has been vital for our success and the success of every other top achiever I know.
Now – I don’t have any Mastermind openings right now – but because I know how important this is for your success, I’ve ramped up the Small Group Coaching sessions and we have Bootcamp Bootcamp 3.0 coming up April 8th-10th, so you will have great opportunities to take advantage of this ‘extra edge’ that every successful person I know has – and most everyone that struggles ignores.
Do me a favor and tell me what you think – or if you have questions about the Small Group Coaching or Bootcamp Bootcamp 3.0 – share them below.
Dedicated to your success,
Pat
Last week Holly, Alex and I got to go to Key West with the Prograde team for a short vacation. Prograde took some of their top affiliates, including Holly, as a reward for helping to grow the business over 200% in 2010.
It was a great trip with a lot of successful entrepreneurs so I wanted to pass along a few things that I was reminded of on the trip that will help you grow your personal training business.
Tip #1 – Recognition and rewards are great motivators. There wasn’t anyone on the trip that couldn’t have easily afforded to foot the bill for their own vacation, but they all were their because they liked being rewarded for the effort they put in to promote Prograde, they liked the reward because it was a really great trip and they enjoyed the opportunity to hang out with other successful people.
I was looking back through previous blog posts and again realized how much valuable information there is here.
There is easily enough FREE information here to build a Multiple Six-Figure Fitness Business.
Instead of asking you to go back though every old post to find what you’re looking for, I decided to take some of the best strategies directly tied to money making and put them together here. So here you go – over 6500 words worth of pure cash producing information. Enjoy!
One of our franchisees, Tim Ward, is a perfect example of how the new generation of fitness professionals should go about their business.
Laying The Foundation: Only 22, Tim graduated from Notre Dame a couple of years ago and has been relentless in his study of both fat loss programming and youth fitness – and he’s done it the right way – he’s studied both the ‘academic’ side of things and the ‘practical’ side as well. He’s studied guys like Mike Robertson, Bill Hartman, Eric Cressey, Mike Boyle, Alwyn Cosgrove, John Berardi, and Mike Roussell. He’s attended any number of conferences. And when he wanted to launch a youth fitness & sports performance business he aligned himself with Athletic Revolution.
No reinventing the wheel. Just taking in as much credible information as he can and using it to develop his own beliefs and system of training.
Positioning Himself: When Tim decided to open up an Athletic Revolution in Mobile, Alabama he focused on the things he should be focusing on – building relationships and positioning himself as an expert.
Without a strong network in place in Mobile, he started by building relationships with the local YMCA, the local Community College and other coaches in the area. He set up a coaches’ clinic with other prominent coaches in the area to both get in front of an audience of local coaches, but also to position himself among those already considered the elite in the profession in that area.
Predictions are popular this time of year. I give mine every year and many other people with a blog do the same.
What I’m about to share with you is knowledge that you can take to the bank. I have to good fortune of seeing what thousands of fitness industry businesses are doing and access to ‘insider’ information that will give you a decided advantage if you take it to heart and act on it.
Bottom line – there will be changes and those who are on the front end of them will be the ones to reap the rewards, so here’s what you can expect in 2011:
Fitness Bootcamps Are In For Some BIG Changes. There are already several thousand fitness bootcamps in North America and with organizations like ACE saying that Bootcamps are a ‘hot trend’ for 2011, every business in our industry is going to take a stab at running a bootcamp.
While this is great for the popularity of bootcamps, it all will lead to things like health clubs offering ‘Unlimited Bootcamp’ for $39 a month or more idiots in the park running bootcamps telling folks to ‘go run around a tree and come back and do 100 jumping jacks. Then we’ll figure out what’s next…’
If you’re anything like me you’re enjoying this time of year.
With young children around there isn’t anything better than the Christmas season.
It’s also a time to look back and review everything that’s happened over the past year and look forward to what’s in store in the next.
Well, I want to make this season even a little better for you and give you a strategy that we’ve used with great success for a long time that I’ll call the personal training ‘Triple Threat Money Maker.’
The first time we ran this in our personal training business we made over $31,000 in one day.
A couple of years ago we used it for a membership site and it doubled the site’s monthly revenue in 2 weeks.
Recently we just ran a version of this for Holly’s Club FYM and added over 100 members in a week.
And the best part is that the Triple Threat Money Maker is super simple to execute – so you have no excuse not to put it into action asap.
Here’s What You Have To Do:
Most blog posts on fitness business websites are about what to do to make your business successful. In fact, this website provides some of the best tips and strategies for successful boot camps and personal training businesses.
Today, I’d like to go the other way…
I’m going to tell you what NOT to do.
In fact, I’m going to share the biggest mistake I made building my 5-figure per month boot camp business. It’s SO BIG that I have no doubt that my business would be DOUBLE what it is today if I hadn’t made it!
What is it?
Simple…
OVERDIVERSIFICATION
Yes, that’s a word. And what it means is, I tried to juggle way too many things at one time to build my business.
Let me back up…
A few years back I put together an e-book, Fitness Riches, where a number of the more successful fitness pros in the industry shared some of their secrets to success.
One of the two chapters I contributed to the book was how Nick and I created our Personal Training Money Machine – a personal training business inside someone else’s health club.
At the time it was a pretty revolutionary business model – but over the past 5-6 years a lot has changed in the industry so I wanted to give you my updates – so read on.
In the first part of the chapter I discussed some key principles and concepts that would serve as the foundation for our business. Here’s what I wrote:
Those were the variables that I felt we had to build our personal training business around. I understood that there were plenty of other models that worked, but for us to achieve the financial and lifestyle goals that we had started this whole process for while beginning in our then current financial situation the business had to be built around these concepts.
Our solution at the time (2004) looked like this:
What Do You Need Help With In Your Fitness Business?
Right now there are probably just one or two things that you feel are standing between you and that multiple six-figure fitness business you’re building.
Well I’m here to help, so tell me what that thing or two you need help with is and I’ll do my best to help with it in an upcoming post or newsletter.
So do you want more help with:
Whatever you feel like you need help with – let me know. Just post it in the comments section below and I’ll add it to the content schedule.
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