Eight businesses.
Tons of travel.
More projects than I can count.
Not to mention trying to do my part as a husband and stepdad.
So I, like you have a LOT going on. Here are some tips on how I get stuff done.
Everyone is always complaining about what is wrong with the fitness industry but what about everything that is right with the fitness industry?
“Here are some common mistakes you don’t want to make; such as throwing a lot of paper work on an HR director, being invasive of the corporate environment, and sacrificing your payment for services.”
That’s a quote from Greg Justice, who happens to be the foremost expert in our industry on running corporate bootcamps. And the three mistakes he mentions are a large part of the reason why some fitness professionals never approach the corporate fitness monster in the first place.
Fortunately, these problems can all be alleviated fairly easily. Read the rest…
The epidemic of obesity is now costing employers over 120 billion each year.
What does this mean to you? A lot, actually.
Employers now more than ever are looking for ways to cut costs and increase employee productivity. That’s where you come in…
In fact, here’s a little food for thought:
If employers DON’T implement a Corporate Fitness Program, here’s what they can expect:
It’s June. And that means Wedding Season is already in full-swing. And while it still might be possible to get some fitness publicity by piggybacking on this time of year, your best bet is to get your planner out for next year.
Here’s what you do: Make a reminder to contact your local media next April about training programs for weddings. They’ll more than likely do a story on it in May.
Now, if you’re looking for fitness publicity in magazines, well, they’re six months ahead.
Of course once you land a great media hit you want to recycle the hell out of it. You want to:
I’m about make my second trip to Idaho in two months. My former college baseball team, the Campbellsville University, is making the school’s first ever appearance in the NAIA World Series. We never made it when I played, so I gotta go, right?
Before I leave, I wanted to post a little bit of last minute information about the Fast Track and the big launch of the Association of Professional Personal Trainers.
We’ve been talking about the APPT for quite a while, and are just over a week away from the public launch. We will be taking charter members to the APPT at the Fast Track event, and charter members will each be recognized on the APPT’s website (details on the way!).
Jim & I have been at Tim Schmidt’s Tribal Marketing seminar and it’s been awesome.
Tons of great material about building a business within a niche by cultivating a loyal following.
But from a Time Saving standpoint there has been a recurring theme from the people that have presented:
They focus on their strengths.
Let me give you a few examples: Read the rest…
Jim spoke last week about Operations Manuals and the importance and value of having one in place.
In a sense, it’s your fitness business in a book.
It’s command central, if you will, a resource for you or anyone else to understand the inner workings of your business.
When creating your Ops Manual you’re documenting your policies and procedures.
Policies regarding what you offer, customer service, cancellation, returns, billing, contract or agreements, package terms, etc.
Your procedures are your completion plans – which I KNOW you’ve heard us talk about.
Completion plans are simply step by step plans to execute anything that must be done in your business.
(*You must attend Fast Track to receive your Operations Manual)
Who loves ya? 
Yours in prosperity,
Jim Labadie
