Here is Jim Labadie on how to grow your personal training business using lunch and learns the right way.
Let me know below what you think about lunch and learns for your fitness business.
Personal Trainer Exposure: Is Roger Clemens A Steroid Freak?
January 4, 2008 By Leave a Comment
Is Roger Clemens A Steroid Freak?
I don’t know the definitive answer to that. But I do have a guess.
Doesn’t matter as it’s not the point of this email.
The points that do matter are:
1- The “60 Minutes” Interview of Clemens will be airing this Sunday night.
2- He’s going to be all over the news.
3- That means PR potential for just about every personal trainer out there.
4- It also makes for great email newsletter headlines.
Please read #4 again.
Did you open THIS email to find out if Roger Clemens is, in fact, a steriod user?
Do you think some of YOUR readars would likely open an email with the same subject?
Did you know I’m raising the price of my http://HowToProfitWithEmails.com to $149 this Monday, January 7th?
Well, you do now.
And if you think that one will little tip above will fill your fill your bank account with smacks then you’ll be tripping over your wallet when you get the whole bowl of soup at http://HowToProfitWithEmails.com
Who loves ya on a fun Friday? 
Yours in prosperity,
Jim Labadie
http://HowToProfitWithEmails.com
PS- Save 50 beans. Get over to http://HowToProfitWithEmails.com NOW and discover all my secrets and how it can help you as a personal trainer.
The Doggone Difference Personal Trainers Need To Know
January 2, 2008 By Leave a Comment
The Doggone Difference Personal Trainers Need To Know
The doggone difference is THEY understand that their most precious commodity is TIME not moolah.
The doggone difference is THEY understand they can have whatever they want, so long as they help enough other people get what they want.
The doggone difference is THEY understand the importance of creating automated businesses that allow them to create even more businesses that allow them to make the most of their most precious commodity.
The doggone difference is THEY understand the importance of squeezing every smackaroo out of their customer base as possible by delivering incredible value time and time again.
The doggone difference is THEY understand the importance of building relationships with other successful people.
The doggone difference is THEY understand they simply cannot care what others say or think about them.
Who is THEY?
You know the answer to that.
The real question is: What do YOU plan on doing in 2008 to join THEM?
Ya know I love ya.
Yours in prosperity,
Jim Labadie
PS- Ready for that passive income stream that most personal trainers overlook via autoship nutritional products?
http://GetPrograde.com/fitness_pro
PPS- What to know how to start your own profitable boot camps?
http://www.howtoprofitwithbootcamps.com/
PPPS- Already run boot camps and want to take them to the Personal Trainers?
Personal Training Business Unheard of Results
December 17, 2007 By Leave a Comment
Happy Monday!
I just wanted to share this with you real quick.
Personal Training Business Inner Circle member Jeff Nemeth posted this on the program’s forum last week.
****
My week so far:
*Sold five new 1 on 1 clients
*Launched a group training program with 25% of my space pre-sold
*Brought back one new customer that had been gone for one year–in ’06 this customer was worth $6k and referred another 5k in Personal Training Business
*Extended my on-air radio promotion (Biggest Loser type program) through the end of February
*Secured my first corporate boot camp for January ’08
*Secured two PCPs as referral partners
What did it take? Less thinking, more action.
****
As soon as you stop thinking so much and MOVING in the direction of your dreams they start to come true.
It’s all there for the taking, so take action this week!
Who loves ya?
Yours in prosperity,
Jim “The Liberator” Labadie
http://VelvetRopeReferrals.com
Switching to Semi-Private Training
December 15, 2007 By 1 Comment
Semi-Private Training is a Key to Success in your Fitness Business
I was recently asked this question:
“Jim, do you have anything on HOW to switch over from on-on-one to (semi-private) group training?
We are looking to make the switch to Semi-Private Training here soon and I am not sure how to go about advertising and getting people to make the switch in their head and just wondered if you had written anything about it.
Thank you!
Susan
Columbia, SC
It’s a GREAT question, Susan. And to answer it I enlisted the help of the man who knows more about it than anyone.
That being written, here is the answer from the one-and-only Alwyn Cosgrove:
****
First understand that the clients are not responsible for finding the group anymore than they are responsible for finding other people for a group exercise class.
As for thinking that clients may be resistant to change – ask yourself : Why do clients think that one-on-one is superior?
Where did they learn this?
They learned it from you!
Step one: Stop offering one on one training – all new Semi-Private Training must do semi-private training.
Step two: Either honor the deals you’ve made (and allow existing clients to do one on one)- or create big incentives for existing clients to change.
****
I know people have more questions about semi-private training. And Alwyn is coming out with all the answers for you. Stay tuned.
Who loves ya?
Yours in prosperity,
Jim Labadie
http://www.HowToProfitWithBootCamps.com
http://www.SixFigureBootCamps.com
PS- Training semi-private or boot camps is the way to go. It’s SUCH a no-brainer. Just listen to Scott Colby, he’ll tell you all about it:
Personal Training Business Simplicity: It Really Is Unbelievable
December 14, 2007 By Leave a Comment
When it comes to a personal training business , well, nothing really shocks me.
It just doesn’t come naturally to us. It sure didn’t for me.
I’ve had to do a lot of learning and have worked with a lot of coaches to get to where I am today.
But I like to think some things are obvious.
Like putting your location on your website.
Or letting people know where your personal training business or boot camp is actually held.
But alas, I come across at least one trainer website per week that I have ZERO clue where they do business.
So here is your homework for the weekend. Please ask yoursef this:
What simple and obvious things like my location or hours of operation am I missing on my website or other marketing materials?
If I was a prospect looking for a trainer or a boot camp and I couldn’t immediately find that on your site – I’m gone.
And if you do in-home training is that crystal clear?
Anyway, I love ya no matter what.
Have a great weekend!
Jim Labadie
http://www.HowToProfitWithBootCamps.com
http://www.SixFigureBootCamps.com
PS- Scott Colby, Pat Rigsby, Nick Berry and I have something brewing for boot campers that will blow your mind. We’re in the testing phase now. More freedom. More moolah. More fun. Coming right up!
Personal training business success: Help More People
December 7, 2007 By Leave a Comment
Personal training business success Post By Jim Labadie
(Some words intentionally spelled wrong)
********
So I’m sitting on a couch in a multi-millyun dollar home talking to a guy who has no interest whatsover in hiring my company to get his lazy you-know-what in shape.
“I don’t have that kind of muney on hand”, he says as I come to the conclusion that this was a complete waste of my time.
“Yeah, right”, I’m thinking to myself. “You’ve got a seven-figure home but you don’t have a couple of bucks to save your own life.”
Amazing.
So how did I get there? Why was I talking to a guy who was in desperate need of improving is health, but had no desire to do it?
Because I didn’t know any better at the time. That’s why.
One of my clients had referred me to her friend. That friend wanted to hire me to train her husband.
But the husband only agreed to meet me for one reason: So he could keep his wife off his back about his detiorating health.
Moral of the story: Never meet with anyone you’ve never talked to. Never meet with anyone unless they are dying to meet with you.
That was before I really put up the “Velvet Rope” in my business.
That is before I started having real personal training business success.
It is exactly why you should put a “Velvet Rope” up around yours.
My http://HowToGetMoreClients.com and http://VelvetRopeReferrals.com work in concert with one another to attract the clients you WANT to work with and “close” them within minutes.
Just think: You’ll never have to meet with some lazy SOB ever again who doesn’t want to do the work necessary to literally save their own life.
I wanted to help him, he wouldn’t let me.
That’s why I’m a big believer in helping every person who WANTS help as much as you can.
You cannot help people who do not want to be helped.
You can still love them, but you can’t help them.
Who loves YOU?
You know the answer to that
Jim “The Liberator” Labadie
http://HowToGetMoreClients.com
http://VelvetRopeReferrals.com
PS- How many trainers are passing you by? How many of my customers are already way ahead of you? How long are you going to wait before you go after your dreams?
“What can I say about Jim’s materials?
I’ll tell you this – Labadie really understands the ‘inner game’ of sales and marketing. I wrote the book on starting and running a martial arts school, and I’ve also purchased a ton of business training materials over the years… I can honestly say that Jim Labadie stands head and shoulders above his peers in a very crowded field.
If you’re a personal trainer who wants to learn how to get more clients, or a martial artist who wants to learn some valuable sales tips from a fitness pro, do yourself a favor – study Jim’s materials!”
Mike Massie, BAAS, CPT
Certified Martial Arts Instructor
small-dojo-big-profits.com
Fitness Professional Rules
November 12, 2007 By Leave a Comment
Fitness Professional systematic success
By now, you’ve more than likely heard of the 80/20 rule.
80% of your results come from 20% of your efforts.
Or 80% of your revenues come from 20% of your customers, etc.
It can even be 90/10, or 95/5/, or even 99/1.
So if you know that rule, shouldn’t you be looking at things like:
- Which select clients are sending you the most referrals?
- Which marketing activities are bringing in the most leads? And which seem to be a waste of time?
- Which 20% of clients are giving you 80% of the grief? So you can recognize those traits and refuse to accept new prospects who you know will turn into those types of problem clients?
See where I am going with this?
Make the most of your efforts as a fitness professional.
Who loves ya?
Yours in prosperity,
Jim Labadie
Want to know how the right way to market with emails?
http://howtoprofitwithemails.com
What to know how to start your own profitable boot camps?
http://www.howtoprofitwithbootcamps.com
Already run boot camps and want to take them to the next level?
Personal Trainers – Dominate Your Competition The Easy Way
September 28, 2007 By Leave a Comment
Personal Trainers Dominate
I have to thank one of my subcribers for this idea.
So thanks to Matt Warren of Colorado for writing me the following quick note:
“Sometime you need to write an email about cheesy personal trainers who pose on their websites with their shirts off – total turnoff and creates a disconnect with the masses (not to mention the husbands who’s wives they hope to train)”
It immediately got me to thinking about a conversation I had with Nate Green recently. And in case you don’t remember, Nate is the 22 year old fitness entrepreneur phenom I wrote about last week.
Anyway, as Nate was talking about his astonishing success he was most amazed at something other than the results he had achieved.
Nate was amazed at how easy it was.
Now make no mistake, there was hard work, sacrifice and discipline involved.
But aren’t there lots of people who work long hours for little pay who work hard and sacrifice with no real light at the end of the tunnel?
Nate and his business partner Sam Glauber worked hard for awhile and are now reaping the benefits.
Again, a 22 year old personal trainer who runs his own personal training studio with complete business systems was most amazed by how easy it was to create.
So getting back to Matt’s point about “cheesy” personal trainers.
How many of those do you know?
With so many knucklehads in this industry it’s actually incredibly easy to dominate your market.
And here’s something I want to point out to you. It needs to be clear as day.
If you spend more time b*itching and moaning about all those cheesy Personal Trainers and how they are ruining your profession than you do celebrating the fact they make it so easy for your to be successful…
…well, you’ve got some thinking to do.
Who loves ya?
Yours in prosperity,
Jim Labadie
http://trainersinnercircle.com/
PS – The http://trainersinnercircle.com/ is filling up fast. Enrollment ends Monday, October 1st at 11:59 PM EST.
You can watch the amazing video from Nate here: http://trainersinnercircle.com/
You can read about the course curriculum here:
http://trainersinnercircle.com/curriculum.html
You can see the FAQ’s here: http://trainersinnercircle.com/faq.html
Semi Private Personal Training: The Deciding Factor
September 17, 2007 By Leave a Comment
I was recently asked a question that went something like this:
Semi Private Personal Training
“The women who join my club want to work with a female trainer and I don’t have enough on my staff to go around. What do I do?”
My answer:
“The question you should be asking yourself is, “Why wouldn’t I hire more female personal trainers?” It’s not easy to know how much you are losing in personal training revenue by only having two female personal trainers on staff, but, I’m guessing it’s a significant amount.
Something else to consider is to move to semi-private training. Having the female trainers you currently have on staff train three or four clients at once makes the most sense. It is more cost-effective for the client, and the small group setting is more fun and encourages social support. Also, it allows you and the personal trainer to earn more per hour. Everyone wins.”
While my answer may seem more than obvious to most, it isn’t really what I want to share with you.
No, I want to share with you The Deciding Factor.
And that is the fact that THE MARKET DECIDES
Your gut doesn’t decide. Your best guess doesn’t decide. Your opinion doesn’t decide. Your ego doesn’t decide.
The Market Decides
And if you don’t like it, well, too freakin’ bad.
Did that person really need to ask that question?
What was it that kept them from seeing the obvious.
It could be any number of things. I’m not going to get into belief systems and everything else, but there are deep-seated issues at the root.
The main problem being their failure to let the open market dictate what it wants.
If your female members want female trainers then give them female trainers.
I’m sure the male ones you have on staff are terrific.
I’m guessing they’re great at what they do.
But if the market decides they want women instead, well, you need to supply women.
And that’s what is so funny about all the anonymous posters on personal training forums and blogs.
They fail to see the obvious: The open market decides what sells and what does not.
If a product or service sucks it is going to fail.
The open market will decide what amount it goes for.
And that leads me to my next point…
It never ceases to amaze me the short-sighted personal trainers out there who love to attack the entrepreneurial fitness pros with ambition.
It amazes me how some trainers with twenty years of experience are so jealous of others with barely any experience – who by the way are still really great at getting clients reults – because they’ve invested in their business education and have already surpassed them financially.
Sour, sour grapes.
Instead of getting their 73rd certification they should have been learning about how to run a business.
But nah, they’d rather be wearing their Victim of Honor medals at the latest fitness seminar complaining about all those inexperienced guys who are making all that loot.
They love crying over the fact a trainer with a fraction of their experience is already more successful than them.
“Oh, all they want is to worship the almighty dollar!”, they moan.
“Whoa is me! Here I am with all these certifications and all these years in the trenches suffereing and I’m broke.”
“Boo hoo hoo. Please feel bad for me”, they post on the forums.
Then the group think of the weak-minded really begins.
So the cry goes out, “There must be someone we can blame for our failures!”
“Yes, yes, let’s blame the people who have created all these successes!”
I could go on and on with my little story, but I’m sure you get the idea.
Semi Private Personal Training
Sometime this week I’m going to share a video testimonial from a 21 year old fitness pro who owns his own studio. He delivers big-time results for his clients. He is the consumate pro in every way you can imagine.
And he only works about 20 hours a week.
Can you hear the b*tching and moaning from the grizzly fitness industry veterans?
It drives them crazy that someone so young can be so good at what he does, work less than them and make more green.
Sour, sour grapes.
Trust me: People don’t give a rat’s a** about you. They care about what you’re going to do for them.
The open market decides. Your wounded pride has nothing to do with it.
But don’t worry, no matter what side of the fence you sit on I still love ya.
Yours in prosperity,
Jim Labadie
http://www.trainersinnercircle.com
PS- Which trainer are you? Do you have the guts to be a real business owner? Or do you want to be one of the whiners?
