After sharing a handful of referral strategies with you Tuesday, I wanted to pass along 3 more that you can use:
Physician Referrals
Description: If you want to set yourself apart from other fitness pros in your community – send a health & fitness report to the client’s physician. This professional courtesy is designed to create a line of communication between the doctor and you – and as a bonus, it positions you as a credible resource for the doctor when he / she is making recommendations to their patients. The report might include the following: Read the rest…
By: Eric Cressey
In Part 1, I talked about the importance of having an extensive set of effective cues to use with clients to get the ball rolling on a great training experience. However, cueing was just one piece of the coaching puzzle. It’s these other pieces that, in my eyes, make or break someone in the semi-private model. Here are a few of the factors you need to be successful as a semi-private coach:
1. Knowledge and Programming – As the adage goes, “failing to plan is planning to fail.” You need to have done your homework in order to not only write effective programming, but also know how to modify it based on individual needs. For this reason, I think that a lot of up-and-comers are actually smart to start off with some one-on-one training because it allows them to program specifically for a small number of clients and meticulously monitor the responses to those programs. And, it forces them to think through any modifications they need to make on those programs.
Read the rest…
A couple of days ago I was reading an article about Luxottica, a pretty amazing company that most people have never heard of.
But maybe you’ve heard of some of these companies that offer their own premium brands of sunglasses:
Ray-Ban
Oakley
Bulgari
Dolce & Gabbana
Salvatore Ferragamo
Prada
Burberry
Chanel
Polo Ralph Lauren
Tiffany
Versace
Luxottica makes all of them and about a dozen others. They own Ray-Ban and Oakley and work under license with the rest.
But if that wasn’t’ enough, they also own LensCrafters, Pearle Vision and Sunglass Hut. So their eye doctors are the ones telling you that you need a new pair of glasses, their sales people are ones helping you choose them, and their factories are the ones making the glasses.
Basically, if there’s money to be made in the sunglasses market – they’re getting a piece of the action.
So how can you apply this in your business – here are a few ideas:
Read the rest…
First off, I have to tell you – I didn’t know when I started writing this post was that Mike Robertson would heavily reference Perform Better in his guest post the other day. Sounds like we’re big PB fans over here at Fit Business Insider, huh? We are – but that wasn’t the main point of my post. Instead – I wanted you to see an example of a business you are (or should be) familiar with – and take some lessons from them.
A couple of weeks ago I attended the Perform Better Functional Training Summit in Chicago. It was the 2nd of three Functional Training Summits they hold throughout the summer, with the 1st being in Providence, RI and the third still to come this August 6th-8th in Long Beach, CA. While I was at the event I thought about how much fitness professionals could learn from Perform Better the company – so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:
-
Deliver Value To Grow Your Business – I’ve attended about 10 Perform Better events and made numerous purchases from them and every time I’ve felt like I’ve gotten more than my money’s worth. In fact, to this point I’ve yet to come across someone who didn’t feel like they’ve received their money’s worth (or more) at any of the Perform Better events.
This kind of consistent value that they deliver is the foundation of their success and should be the foundation of any businesses success. It’s as simple as this: In every transaction you have with a customer or client provide them with an experience that makes them want to do business with you again.
Read the rest…
Recently one of our Elite Mastermind Members, Tyler English, wanted to generate some cash to fund a facility expansion and the purchase of an Athletic Revolution franchise. He decided to do a Birthday Promo, so I’ll let him go into the details…
Read the rest…
Would you quit a $95,000 a year job to follow your dreams?
Zach did.
Check out this killer video of Zach Even-Esh talking about overcoming fear and turning his passions into profits. Plus there are even guidos and groundhogs thrown in for good measure because nothing is ever boring with Zach 
And if you’re ready to take the leap and make it happen for yourself, Zach and my other buddy Paul Reddick are throwing a seminar over on the Jersey Shore this October 1st & 2nd where they’re going to cover building offline and online businesses that will provide you the money and lifestyle your want.
Read the rest…
This weekend we hosted the second ever Bootcamp Bootcamp Weekend and it was incredible.
Over 100 of the most successful bootcamp owners from around the globe (Travis Sawyer was the attendee who traveled the farthest – from Perth, Australia) all dialed in on building their businesses and networking with fellow fitness entrepreneurs.
Great stuff…
One of the things we do at our events is ask the people having success to share what’s working for them. We put them on the spot without scripted presentations or time to prepare– heck, they often don’t know they’re even going to be called on to contribute.
I wanted to give you a distilled overview of what the camp owners that are enjoying the most business success offered up that they are all doing.
So while there are differences in some of what they do – there are a few key concepts that they *all* do.
Read the rest…
| On Tuesday, June 15th at 8pm EST I’ll be holding a webinar called ‘Seeing The Opportunity’ detailing how we brought Athletic Revolution from dream to reality, the opportunity it presents for elite fitness professionals and how you can apply the same steps we used realize your business dreams.
We only have 200 lines reserved, so opt in here to secure yours:
https://www2.gotomeeting.com/register/961512298 |
I wanted to share something with you that hopefully will remind you of the possibilities that are out there if you’re willing to thing big and take action.
I’ve told the story of attending the first Ryan Lee Bootcamp and leaving having changed my mind (actually Nick and I both decided on the spot) about how we were going to grow our business.
Instead of being a local business that would expand by adding a few new locations, we were going to expand globally through a variety of different channels.
Read the rest…
If you want to generate new business now – what would you do?
I don’t mean new clients next week or next month. I mean you need new clients immediately to pay the bills.
Would you sit at home and submit articles and press releases?
Would you make blog posts or phone calls?
There are dozens of things you could do if you had to generate new clients, but which ones would pay off fastest?
With that in mind I created a simple Hierarchy of Client Getting Activities to get you started.
Read the rest…
