Corporate Fitness Success. A Post By Nick Berry
“Here are some common mistakes you don’t want to make; such as throwing a lot of paper work on an HR director, being invasive of the corporate environment, and sacrificing your payment for services.”
That’s a quote from Greg Justice, who happens to be the foremost expert fitness professional in our industry on running corporate fitness bootcamps. And the three mistakes he mentions are a large part of the reason why some fitness professionals never approach the corporate fitness monster in the first place.
Fortunately, these problems can all be alleviated fairly easily.
The first thing you’ve got to do is avoid paralysis by analysis.
It can be this simple – you and the corporation need to agree on what are you going to offer, how often are you going to offer it, and how will the corporation compensate you for it?
Coming to terms on the arrangement may take a bit of work – but if you’re a fitness professional that is genuinely looking out for your customers best interest – you’re used to that part. And fortunately, after that, you can get to work ?
You may look into offering some of the following:
• Needs analysis and feasibility study
• Evaluations/surveys
• Program definition, development and customization
• Determine costs and financial commitment for the company
• Monitor progress and participation
• Monthly progress updates
There – you’ve got a list of the services you will provide.
Yes, it can be that simple.
Now you define the compensation, either hourly, monthly, flat fee, etc. YOU as the expert fitness professional determine that. The program has to be worth your time.
You probably didn’t realize it, but you just outlined the terms of your corporate fitness agreement.
I told you it could be simple.
Have a great week!
Nick Berry
Nick Berry has spent his entire career as an entrepreneur, consultant, and business coach. Nick is a co-owner of the Athletic Revolution franchise and The International Youth Conditioning Association (which focus on the health and wellness of the youth market), as well as Ultimate Business Systems, which provides business coaching services to fitness professionals. His focus is on the areas of Operations and Finance. You can read more about Nick here or be his Facebook friend here.
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Nick – Thank you. Great introduction into Corporate Fitness. Just what I was looking for to get started.
Narina
It’s very simple…but it isn’t easy! With anything worthwhile, there’s a process. If you can take the guess work out of the process, it becomes an efficient running machine. That’s what you need, efficiency, consistency, and professionalism.
Great article Nick!!! I am planning to expand my Personal Training business and corporate fitness is one of the ways I will be expanding. Very informative and helpful.