Corporate Fitness Programs are the answer to the epidemic of obesity that is now costing employers over 120 billion each year.
What does this mean to you? A lot, actually.
Employers now more than ever are looking for ways to cut costs and increase employee productivity. That’s where you come in…
In fact, here’s a little food for thought:
If employers DON’T implement a Corporate Fitness Program, here’s what they can expect:
- 20-40% healthcare increases paid out annually to their health insurance provider.
- Low energy levels and morale. Especially, after lunch when eyes glaze over and the whole workforce seems to go into a food comma.
- Poor productivity & more absent minded mistakes. It takes more effort to get more done these days. Absent minded mistakes cost companies time and money.
Bottom Line: The loss of customers & profit is virtually eminent.
With these type of incentives employers are begging for solutions – solutions that you can and should provide.
You already know how much impact you can have when it comes to weight loss, improved heath and increased energy. Well, these benefits spell a drastic reduction in healthcare costs and a profound increase in productivity.
So the question is: why aren’t you growing your business by providing corporate fitness programs?
Before we sold our training company in Elizabethtown, we had several corporate fitness programs running – and all of them paid $250 per hour.
Most trainers would be happy with that – and the best part was that it only takes one sale to lock down that $250 per hour versus the dozens to fill up a group that would pay you the same amount.
So do yourself a favor and consider offering Corporate Fitness Programs – your bank account and your local employers will thank you.
Dedicated to your success,
Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.
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When considering corporate boot camps, I always tell trainers that it’s the same as doing your regular boot camps….just…totally different.
Some of the differences to consider;
- The Paying Client
- The Exercising Client
- Their Motivation
- The Pay Off
- The Boot Camp Environment
- The Schedule
Here are some common mistakes you don’t want to make; such as throwing a lot of paper work on an HR director, being invasive of the corporate environment, and sacrificing your payment for services.
I like this post Pat. The corporate fitness bug has certainly bitten me.
Nowhere else have I made $450 an hour/3 days a week just for providing a lifestyle experience that I love. It’s fun for me and so, so beneficial for them.
The head personnel of the building is thanking me for getting the employees focused and talking about health.
Us Fitness Professionals are the answer. The “Red Carpet” has been rolled out…now walk on it.
I challenge everyone here to have at least one corporate account in the next 90 days.
Hey, if Pat and Greg said it…it’s gotta be good!
Donovan “DFitnessguy” Owens
Great post. That’s all I have been able to think about since getting back from Fast Track. In fact Greg Justice has been very generous in providing some information for me. I just need to sort out a proposal and staffing. But I think definitely the ticket!
Narina Prokosch
This might sound a little strange, but is there any reason why this type of corporate fitness model shouldn’t work in schools with kids??? I really there is a $$$ side of it, but it just seems to make sense to bring someone in from the outside to facilitate fitness programs for the kids when gym classes are being cut…there must be some way to make this work…
‘Cause I don’t like training “old people”…
Hey Pat
Thanks for the post. Have been looking at this area and talking to people about corporate fitness programs. I didn’t know I could charge that much and I like the idea.
TC
Kim, Unfortunately gym classes are being cut because of budgetary concerns. That being said, I don’t see them paying for an outside service to come in a do a program for kids. I like the idea though… @Kim McCullough -
You guys create a product on how to land corporate clients and I will buy it! I have done this with a hospital and it was great for about two years and then became a real pain in the rump! I need a better method before doing that again! Teach me!
Corporate fitness changed my life- I went from living below the poverty line to making $3k/week from 2 corporate clients!
Though I had great success with these programs, I also made a ton of mistakes such as:
- offering too many workouts per week which led to client burnout
- not requiring employees share some of the cost of services to dramatically increase perceived value and improve compliance and thus results
- not implementing audio interval training soundtracks soon enough to automate my training system and allow for better client supervision
and much more…
However, it’s never gping to be perfect and many of us are sitting on 6-figure accounts within our own client base that we could probably get started if we have the right blueprint to follow
Corporate Fitness is the wave of the future, within 5 years EVERY EMPLOYER will HAVE to offer it on-site if they want to attract highly skilled workers and keep up with the competition… no doubt about it!
crank it!
BJ
I hear you brother Pat,
I am ALL OVER THIS! Donovan and I spoke about this particular market and for me this will probably be the BIGGEST bankroll fattening strategy I will implement this
entire year+
“RIPP IT UP”!
Peace-
Matt
So many companies so little time, connect with your clients and you will be able to capture this market through your connections!
Great posting!
Nikki Layton
Yes, thanks for the little extra tip, post, push. I’m on a mission right now to get 46 new clients over the next 2 months. In my opinion, the fastest way to make this happen is either through the corporate/church programs.
I had an extremely hard time before going through HR department. To me,It always seemed as if either they would never answer the phone, return phone calls, so I elected to go to the VP of Marketing with a different approach. As well as constant follow ups, with emails, phone calls etc.
It’s worked a lot better and I’ll be sure to let you know as things get set in place.
Great post! I would love to do corporate fitness camps. I have several campers and I will be doing some FREE weight loss talks, sugar blues, Get Skinny Jean Lean etc. during this summer. If a camper gets me booked, she will receive 50% off her camp.
I do hope I can get at least 1 corporate contract before the summer ends! I do still work fulltime, but they gave us a 7% paycut and gave us the month of July off-better time to go out and do tons of talks!
Peace and Blessings
Lisa, The Boot Camp Diva of Charlotte
@Kim McCullough – Kim I have a new program idea for HS. Lets talk soon about it.
It is basically a way to offer Athletes, General Pop and Parent a way to join a “corporate HS Membership” and take advantage of year long opportunities by being member.
It will not cost the school a thing, the school boards can look great and it will actually bring money into the school by leasing their space.
Kids win, School wins, and fitness pro becomes a community super star.
Lets talk sometime.
Dave
Hello, whats the best Kettlebell Athletics certification workshop?
Kettlebell Athletics is a great certification for sure.
http://www.kettlebellathleticsblog.com
They not only teach you the proper way to execute movements, program design, and incorporation of other fitness techniques, but also touch deeply on the business side of being a trainer. Highly recommended.
Evelin, I might be biased but yes, I agree our Kettlebell Athletics Kettlebell Certification is an excellent certification course.
In addition to teaching the exercises, we also cover progressions to kettlebell exercises, as well as an indepth program design component that covers various integrations of kettlebell training with and without other tools. To top that off we’ve also included a business component that’s guaranteed to give you your return on investment.
Here’s our site for some additional information.
http://www.KettlebellAthletics.com
Thanks Erica!
@Evelin Ritch – Hi Evelin,
I’m not biased, I went to Pamela’s and Jason’s Kettlebell Athletics certification two weeks ago and I have to tell you I learned a ton of new info on how to teach kettlebell training to others. I have been using kettlebells for over two and a half years and had taught the swing and high pull to my clients but didn’t feel confident with anything else. Now I feel comfortable teaching all the movements and my clients are raving at the new exercises I’m teaching them. It adds diversity to your workout because it isn’t just about kettlebells but about all the tools in the tool box. And the Kettlebell Athletics Certification stresses that point.
Not to mention the rock solid business portion of the certification that no other kettlebell certification can match.
Hope that helps.