With Eat This, Not That, the idea is pretty simple – trade something less supportive if your goals for something more supportive.

Same thing applies here.

Do This: Offer 3, 6 and 12 Month Programs

Not That: Sell By The Session

People pay their mortgages by the month.  They pay their car payment, credit card payment and the rest of their bills by the month.  Sell them training programs that are billed monthly.

This will give you a more stable business income, make your offerings more financially manageable to many people and keep your clients around longer.

Do This: Use EFT Billing

Not That: Play ‘Bill Collector’

If you got into this business to chase people around and ask them for their payment, please email me and let me know.  I’ve never met a fitness pro that did and I’d be interested in meeting the first.

Don’t spend your time chasing payments, use EFT and automate that aspect of your business so you can focus on getting your clients results and getting more clients.

Do This: Have Multiple Streams Of Income

Not That: Be A ‘One Trick Pony’

If you’re putting all your eggs in one basket, you’re taking on a lot of risk.  The successful fitness pros that we see all have a variety of ways they generate income.

Here are just a few of the ways you could be generating income…

• One on One Training
• Semi-Private Training
• Small Group Training
• Bootcamps
• Youth Fitness
• Sports Performance Training
• Corporate Fitness
• Offering Memberships
• Selling Prograde (you could sell other supplements, but why;))
• Offering Weight Management or Nutritional Coaching
• Offering Short Term Niche Programs – Bridal Fitness, Pre or Post-Natal Fitness, etc.
• Information Products
• Paid Seminars or Workshops
• Consulting
• Licensing
• Selling Products Like Bands, Workout Muse, etc.
• Employees
• Multiple Locations

How’s that for a start? Pick a couple – or a few.  Just don’t put all your eggs in one basket.

There are 3 and I’ll be back in a couple of days with a few more. In the mean time, if you have any ‘Do This, Not That’ ideas of your own, share them below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.