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Does Your Fitness Business Have At Least 5 Of These?


A Post On Fitness Business Revenue Streams By Pat Rigsby


If you want to build a fitness business that is resistant to struggle, then I think you should have at least 5 different revenue streams.

How many do you have?

Here are 21 that you can choose from ‘a la Carte’ style:

  • One-on-One Training
  • Semi-Private Training or Small Group Training (2-4 Clients)
  • Large Group Training (5-10 Clients)
  • Bootcamps
  • Offering Youth Fitness Programs
  • Adding a Sports Performance Program
  • Offering Nutritional Coaching or Weight Management Programs
  • Short Term Programs – like our Drop a Dress Size Program
  • Offer Corporate Fitness Programs or Bootcamps
  • Fitness Coaching Programs
  • Sports Performance Clinics and Camps
  • Selling Supplements – That’s why Prograde was created
  • Create a DVD
  • Write a book or E-Book
  • Run Contests
  • Sell ‘Tools’ – Guys like Dave Schmitz at RBT have great affiliate programs.
  • Do Paid Seminars and Workshops
  • Offer ‘Off Day Programs’ – either live or by selling clients Workout Muse Interval Tracks
  • Host Certification Workshops or other paid events
  • Become an affiliate for products and programs you believe in and promote them in your newsletter
  • Offer Niche Specific Programs – Moms, Brides, Diabetics, Baby Boomers, Seasonal, Short Term, etc.

That’s a pretty long list, but it’s just scratching the surface.  Do me a favor and tell me what profit centers you’re *currently* using in your fitness business but posting below in the comments section. Also – If you have a profit center that I missed, share it below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Facebook comments:

  • Chris Ranes

    Thanks for the reminders. Every item on that list is an opportunity to help people live better and get paid to do it.

    The take home group coaching program you talked about in your other post was awesome too.



  • Mike

    Hi Pat,
    Great post. I think this may be applied to other fields besides fitness.

  • Nikki Layton

    Thanks Pat,
    It is always good to look at this and make sure you are doing all you can to drive rev. This will allow us as fitness professionals to be happier and have more time to work with our clients rather than going crazy trying to build a biz with just 1 piece.

  • Annette Rosin

    Hi Pat,

    I am fairly new to the trade. At this time I have one-on-one, small group, and large group. The last one through as a contractor through a bootcamp company. I would like to branch out to Corporate. I was thinking of another product and would like to get your view on it without selling out to others who can set it up really fast: greeting cards for fitness buffs. I have seen a lot of cards regarding golf but that is about it. What are your thoughts? I am contacting some people who can help me with the different aspects of the business. Again – give me your opinion.

    Annette – Fitgirl

  • Rees

    That’s impressive. I wonder if you’re the type that just rattled that off in a moment of genius or it took some time. Both are good. I like it.

    Adam Rees

  • Kevin Burciaga

    -Niche: Men over 30-
    -Group training
    -Selling supplements and exercise equipment
    -Nutrition consulting
    -Audio interviews

    Do you think this is a good way to generate leads?

  • Pat

    Hey Annette – Not sure if it can work or not but I love the creativity! I suppose there are places that are niche specific that could serve as distributors – Whole Foods type stores, places like GNC, some gyms…

    Might not be a mainstream thing, but could work in a niche.

  • Pat

    Hey Rees – I just put them on paper pretty quick but I’m immersed in finding opportunities for the business we have and for the coaching clients that we work with on a daily basis – so I’m usually thinking about opportunities.

  • Pat

    For men over 30 – seminars, networking and public speaking would be my person top 3.

    Not sure on the audio interviews as I don’t know how you’d be driving people there…are they already on a list of yours?

  • Jacob Mcluskie

    Great ideas, i currently do 1 on 1, small groups, bootcamp, sports performace and am working on the supplements thing and “tools” as we speak. I’m probably going to give prograde a run even if the postage to Aus is a bit of a killer!

  • Michael Briody Fitnessnhealth

    Really great ideas and all very true! great blog !

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