Recently one of our Elite Mastermind Members and successful fitness business owners, Tyler English, wanted to generate some cash to fund a facility expansion and the purchase of an Athletic Revolution franchise. He decided to do a Birthday Promo, so I’ll let him go into the details…
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I knew I wanted to do something BIG for my upcoming 28th Birthday on June 18th. The end goal was to create a good amount of capital for expansion and growth plans.
The goal was 20K…
For my bro Robert’s 26th Birthday on May 13th we did a 3 day promo for an upsell of our Recovery Week Open Gym Access to all our Members of Farmington Valley Fitness Boot Camp and had 28 people upgrade their memberships.
We generated close to 3k with that promo.
So I wanted something bigger.
As you know I am looking to expand our facility and bring in an Athletic Revolution. Boot Camps are slammed and I want to expand our offerings with Semi Private Coaching, Kettlebell Classes and build on our month old Youth Program that already has 15 children.
Well a few weeks ago the warehouse/office space 2 doors down became available and currently right next door to us is a Dance Studio. Well, both these locations are 1,400 sq ft. which would be a great addition to our 2,600 sq ft. The only problem is that we would need to move the Dance Studio over and incur some of those costs of moving them.
I also didn’t want to have to go to a bank for a loan or take on some other form of debt to invest in opening an Athletic Revolution or for the additional cost of expanding into the space next door.
I knew many of our members wanted more “direction” with nutrition and accountability so this is what I came up with:
I put together a 3 Day, Limited participant, Limited time Birthday promotion using 2 of our higher priced membership offerings (both have different levels of personal coaching with me) using my Birthday numbers of 18 and 28. I initially even limited it to “11″ people because that is my old jersey number from baseball and soccer.
I sent the email out on my Birthday June 18th (Friday night) from Boot Camp Boot Camp in Louisville. I put the expiration being Monday night at 8pm.
I offered 2 separate options at $1818 paid in full and a Combo option of the 2 at $2828:
Platinum Package to Farmington Valley Fitness Boot Camp (A $397 per month value)
Included:
- UNLIMITED Boot Camps
- An Initial 30 Minute Nutritional Consult
- 12 Weeks of Maximize Your Metabolism
- Recovery Week Gym Access
- One 30 Minute Phone Coaching Call Per Month
- Continued monthly E-Coaching
They got it at one time paid in full price of $1818.
A savings of $2,946.
Or
12 Months of One on One Nutritional Coaching: (A program I only “invite” members into) which is a $297 per month cost for a paid in full cost of $1,818, a savings of $1,746 over the next year.
They got:
- Initial 30 Minute Nutritional Consultation
- Personal 1 Time Grocery Trip, Kitchen Makeover and Supplementation Guide
- An Individual Monthly Meal Plan (Meals, Times, etc)
- Grocery List
- Proper Calories, Protein, Carbs and Fats
- Daily Summary Calorie and Macronutrient Tracking Sheets
- Weekly Summary Reports (To Send To Me For Accountability and Support)
- 30 Minute Coaching Call Per Month
Or they could combine the 2 for a one-time cost of $2828.
The final results:
Here are the final numbers
Total Platinum – $39,356.00
Platinum, 1 on 1 Combination - $ 14,862.16
Grand Total: – $56,036.16
The Coaching, E-Coaching and reoccurring contact with them is easy to manage as I already have a system with those who I work with via our Maximize Your Metabolism Class and Nutritional Coaching clients.
The $4K of reoccurring revenue we “lost” has already been replaced by last month’s trial members and some $1500 we closed on the first day of our new phase of Farmington Valley Fitness Boot Camp.
Meeting with my Landlord this week to take the next steps!
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There you have it! Tyler created a huge WIN/WIN. His clients received an incredible value on some of Tyler’s services and Tyler was able to generate a substantial amount of cash to fund his gym expansion and addition of an Athletic Revolution Franchise.
I think it’s awesome – but I’d love to hear what you think. Tell me below…
Dedicated to your fitness business success,
Pat Rigsby
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Tyler,
great idea and execution! And more than anything, way to inspire me to keep pushing it day in and day out.
I know the expansion will blow up and you guys will be even more successful!
Look forward to seeing you in Long Beach.
Luka
Great work Tyler! You are THE example of if you put in the work,you will reap the rewards. Congrats, and I know your AR will jump off right.
That is an amazing amount of money in one weekend. Way to go Tyler.
This a very good idea to follow i will implement them in my busness.
Very impressive!
Great promotion and idea to raise money and not have to get a loan or incur any debt to help grow your business.
Great job! I hope to be doing this sort of stuff in the future.
Nate
Tyler,
Congrats on the new venture and success on the promo
Those are amazing numbers! I only have a couple of questions about it. How long does the Platinum membership last? I saw the 2nd option is a 12 month, is the 1st option 12 months too? And, if they all paid up front, where is the future income coming from?
Thanks for sharing your tips and success!
CONGRATS Tyler, good job
The following program is that for 1 year???
I offered 2 separate options at $1818 paid in full and a Combo option of the 2 at $2828:
Platinum Package to Farmington Valley Fitness Boot Camp (A $397 per month value)
Included:
•UNLIMITED Boot Camps
•An Initial 30 Minute Nutritional Consult
•12 Weeks of Maximize Your Metabolism
•Recovery Week Gym Access
•One 30 Minute Phone Coaching Call Per Month
•Continued monthly E-Coaching
They got it at one time paid in full price of $1818.
This really got me thinking about selling programmes. Offer a great package and add even more value with nutrition plans, free bootcamp, free workshops, attend all classes, etc If you sign up to my semi private training programme for the year paid in full you will Recieve half price deal-50% discount!! If I hooked in 20 prospects or clients, that’s 41,640 euros…….Why the hell have I not thought of that??’ OMG. Thanks for opening my eyes.
Congrads Tyler! My b-day was June 17th!
Wow! Amazing to say the least. Definitely gives me the inspiration to strive to grow one day at a time. Great work!
So young and yet so wise. Well done Tyler!
Well done indeed! Proud of ya and happy for ya, Tyler!
Great stuff! Im going to implement this as a 4th of July Special….Wow. Cant wait. Thanks for sharing.
Can u tell me what your maximize your metabolism is? I’d like to hear more about it. Thanks. Debi
Tyler, you killed me! Great job! We may have the same birthday but you blew me out of the water with your birthday special. I’m embarrassed to even share what I made with my birthday special in light of your promo. Alright, NEXT YEAR…it’s ON!
Tyler,
You are the man. Sounds like a pretty cool gift you deserve it! Keep up the great work.
Jeremy
Outstanding! I work for a large chain gym. Now to think of away to follow your lead.
I remember you telling me the stats as people were taking you up on this walking up 4th street. I’m not ashamed to say we are going to ‘steal’ this from you.
What did your email say and how many did you send out?
Did you try any newspaer or radio?
Please respond I need to do something to grow.