Fitness Info Products: Big Business

A Jim Labadie Post On Fitness Info Products

I gotta thank my dad for this one. He loves cutting out articles for me that have to do with my business. When I was up north for the holidays he gave me a very interesting article on how big time fitness magazines are creating their own fitness info products. Magazines like Self and Prevention.

So yes, your friend is your enemy. The same publications who can make you a household name are now your direct competition. If you create your own fitness info products that is. Since these magazines have an enormous reach and a much bigger budget (more than likely) than you do, how do you plan to compete?

Well, besides the fact that you’re going to have to do a great job promoting yourself and driving traffic to your website I’ll tell you what will truly make or break you selling fitness info products. Your ability to write great copy. It makes all the difference in the world. If you can’t write good copy- copy that gets people to take out their wallet – then you are in for a world of hurt.

So what’s the good news?

It ain’t that tough. You may have heard of Patrick Beith already. He’s one of my most successful customers. He writes great copy for his own fitness info products. Oh, and how successful is he? His company sold over $200k worth of fitness info products last year. How does that sound to you?

Believe me, you can learn about copy just by reading his.

Check his site out at:

www.athletesacceleration.com

Notice the:
structure
headline
benefits
testimonials
call to action
guarantee
PS’s

Read it over and over and over. It’s great copy for selling fitness infoproducts. It has made all the difference for his company. It will do the same for you.

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