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A Different Fitness Marketing Strategy

The One Fitness Marketing Strategy You Overlook

 

In my baseball coaching days we had to do a lot of fundraising.

Our program’s budget was great… if we’d have been a rec league team for 8 yr olds 😉

So we did everything from sell cheesecakes to rent a riverboat and hold a casino night.

It was probably the thing that I liked least about coaching – but it was a necessary part of the job.

Fast forward to a couple of years ago and I was trying to think of a new fitness marketing strategy to get more leads and sell more memberships for our personal training business.

Enter the fundraiser.

The idea for this fitness marketing strategy was simple – we’d give organizations that needed to raise money short term memberships to sell at a steep discount – and they could keep the proceeds.

We got the new, qualified (they’d paid for the membership) lead.

Since then we’ve introduced this fitness marketing technique to Mastermind & Bootcamp Blueprint members and some have absolutely killed with it.

Check out what Bootcamp Blueprint member Andy Perkins had to say:

“I’ve had to close my fundraising promo in camp after only 8 days. We added 40 campers since last Saturday and we can’t physically take anymore. it is by far the easiest thing I have ever done to get a lot of prospects into camp. We’ve never had anyone who has come for a free trial not sign up so hopefully we will end up with 40 new campers by the end of May.”

And a follow up a few days later…

“Our fundraiser hasn’t calmed down at all, it’s still going strong!! We have now had to start a later camp two days a week and an earlier camp on Saturday to accommodate all of the inquiries. We are averaging about 3 inquiries per day and people still have 9 more days to sign up.

We now have a Monday and Wednesday camp with 47 people and a Tuesday and Thursday camp with 40 people, with 12 people already signed up for our new camps on Tuesday, Thursday and Saturday.

These fundraisers are awesome! Thank you so much for sharing the idea.”

Andy

That’s pretty tough to beat – you get to help local organizations that need to raise money and in turn you get a bunch of new qualified leads for your business.

 

Great Fitness Marketing Strategy in a Nutshell

1. Decide what you want to offer.  For camps something like 1 month for $20 is solid.

2. Find an organization that needs to raise money.  Youth sports teams / leagues, church organizations, etc. are a good place to start.

3. Provide the organization with 1 month membership cards to sell and a tracking form for each person selling to allow you to track customers and follow up. Ideally you will provide a script for the people selling as well talking up the benefits of your service and how it’s helping the organization.

4. Set a start and end date – it doesn’t work well without deadlines.

5. If you really want to ensure success – train the people selling on the script, tell them who to approach first (family, neighbors, friends, co-workers of parents) and offer prizes for the top sellers.

6. Follow up with the customers to get them in to an orientation or assessment.  A lot will initially buy only to help the organization but will be open to trying out your service.  Make sure they do.

7. Turn them into ongoing clients by delivering a great service and having a special offer to get them to continue.

That’s it – a fitness marketing strategy you’re not doing which can bring in dozens of qualified leads to your personal training business.

Tell me what you think below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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