Fitness Marketing Timesaver #3: Maximum Impact
A Post on A Fitness Marketing Timesaver Tip By Pat Rigsby
When it comes to fitness marketing there are so many things you can do. Everything from placing an ad on Cragislist to setting up a booth at a health fair could potentially add clients to your business and money to your bank account.
But let’s face facts: there are only 24 hours in a day and 168 hours in a week.
You have to spend some of that time delivering the services you’re selling.
You need to spend time working on your business, adding new profit centers and creating multiple streams of income.
You want more freedom to spend time with your family and friends. You want more freedom to pursue your passions.
What’s the answer?
Focus on Maximum Impact activities.
What’s a Maximum Impact activity?
It’s an activity that gives you a significantly higher likelihood of achieving your desired goals. Let me give you examples of two Maximum Impact activities:
• Public Speaking – If you’re trying to generate new prospects for your personal training business or fitness bootcamp, public speaking will do more for your business than putting out fliers or brochures, submitting articles or any of the dozens of other marketing tactics that don’t provide the positioning or leverage of public speaking.
• Personal Phone Calls – If you make an initial contact with a prospective client, whether you give them a 1 or 2 week trial or you just exchange business cards – the magic is in the follow up. But not just any follow up will do. A personal email is better than an autoresponder. A handwritten note is better than a personal email. But a personal phone call is better than all of them combined because none of the other follow up options allows you to listen.
Spend 80% of your time on those 20% of fitness marketing activities that give you Maximum Impact and you’ll save a lot of wasted time and make a lot more money.