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Fitness Marketing Timesaver #10: Focus On Your Strengths


Fitness Marketing Timesaving Tips. A post By Pat Rigsby.


Jim & I have been at Tim Schmidt’s Tribal Marketing seminar and it’s been awesome. We picked up a lot of fitness marketing tips from it.

fitness marketing
There has been tons of great material about building a business within a niche by cultivating a loyal following.

But from a Time Saving standpoint there has been a recurring theme from the people that have presented:

They focus on their strengths.

Let me give you a few examples:

  • Tim Schmidt is an engineer by trade so he’s incredibly analytical. He tests and tracks everything possible. So he uses direct response advertising to grow his business since he’s going to stay on top of the exact ROI of everything he does. The results are a strong 7 figure business.
  • Carrie Wilkerson – The Barefoot Executive – is the complete opposite. She is not a ‘tracking person’, but instead is a master networker, so she uses social networking to drive her business. She’s cultivated a following of over 50,000 people on Twitter and turned that into a 7 figure business of her own.
  • Perry Lawrence – Mr. Video – is a ‘video guy’ so he’s based all of his marketing around the use of video (shocker huh?). He’s all over YouTube and he uses video pretty much everywhere other people would use written copy.
  • Andrew Locke has a background in television so he created his own internet TV show…which now has 65,000 weekly viewers and generates tens of thousands of dollars for him each month.

How’s this apply to you and your fitness marketing? Easy – if you’re someone who likes public speaking then make that your core marketing strategy.

If you’re someone who feels most comfortable marketing by having people ‘Try out’ your camp, then set out to distribute tons of free trials or work referral systems to get prospects trying out what you offer.

If you’re a prolific writer then send out press releases and try to get a column in the local paper.

Instead of spending so much time beating your head against the wall doing things you hate doing, look for ways to turn your strengths into your biggest marketing assets.

This simple switch will instantly make you more productive and more profitable.

If you have any examples of how you’ve used your strengths to grow your fitness business – share them below.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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