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Fitness Marketing Timesaver #7: Narrow Your Focus


Fitness Marketing Timesaver Tip from Nick Berry.


When it comes to fitness marketing and being able to manage multiple projects, tasks, or businesses at one time can be daunting, confusing, or even overwhelming.

Trying to do too many things at one time gives you a lot of opportunity to make mistakes or miss deadlines.

I was talking to a client last week who had made the decision to create an employee training program and begin to hire on staff.

He was overwhelmed at the thought of getting started on what he thought to be a huge project.

It is a big project, but what do you do – ignore it?

In this case, he had actually been contemplating this project for over a month, but hadn’t gotten anything done because he didn’t know how to work on a project that size.

He was getting lost in the big picture, and not making any progress.

Our plan was pretty simple:

We had to get him focused on the small pieces of the project and execute them one at a time – and the big picture would take care of itself.

It’s a common tendency with fitness entrepreneurs in general, to overload themselves and lose sight of what exactly has to be done.

I have to admit that occasionally my desk is covered with various projects and it can seem as if there aren’t enough hours in the day.

In order to regain my focus, I go back to my task list and review it, and ask myself two questions:

What has to be done next?

And what has to be done now?

The answers will tell me exactly what I need to focus my attention on right now.

Being able to narrow your focus is a quality of efficient people.

You can point a little attention in a lot of directions or a lot of attention in a few directions – and guess which method offers faster, more effective results?

Take a second right now, or the next time you feel like you are being pulled in too many directions, and try asking yourself:

What has to be done next?

What has to be done now?

And then execute.

You’ll find yourself becoming more and more productive, and not only will you be managing your time better, but you’ll be able to more effectively manage more projects, tasks and your fitness marketing efforts.

Nick Berry

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