Fitness Referral Strategies: Testimonial Acquisition System

A Post On Fitness Referral Strategies by Pat Rigsby

Tomorrow we’ll be launching Fitness Business Blueprint, but even though things have been busy around here with the big launch I still wanted to share a really valuable post on one of my favorite relatively passive fitness referral strategies that you could use to kick off the week.

Fitness testimonials are one of the most powerful fitness referral strategies you have at your disposal. If you’re like most of the fitness pros that read this blog, you take a lot of pride on the service you provide and the results your clients get.

If that’s the case you deserve testimonials. But there is a difference between deserving them and getting them, so I wanted to give you a simple plan to start capturing testimonials.

Your Fitness Testimonial Acquisition System

Step One: Choose a couple of specific times when you will ask for testimonials. Here are three easy options to start with:

Option 1: When someone reaches a goal or hits a benchmark that is important to them.

Option 2: When someone thanks you or compliments you on your business / service.

Option 3: When you finish a training phase or phase of bootcamp.

 

Step Two: Ask for the testimonial. A script or email could go something like this:

I really appreciate your kind words. Could you do me a favor and write down why you enjoy training here? I’d love to have your comments and share them with others that could benefit from what we offer.

Or

Congratulations on just completing ___________________. You did a great job and I couldn’t be more proud of your progress. Because you’ve done so well I was wondering if you could you do me a favor and click on the link below and answer a couple of questions about why you enjoy training here? I’d love to have your comments and share them with others that could benefit from what we offer.

LINK to Survey

I really appreciate your help!

Sincerely.

YOUR NAME

 

Step Three: You share a testimonial form for them to complete. Here’s one to model:

 

You can make this a paper form or set up a form online through Survey Monkey or Google Docs.

This simple approach will consistently get you testimonials that you can use in marketing materials, on your website, in email promos and on your Wall of Fame in your facility.

All you have to do is put it into action.

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Like I mentioned at the beginning of this post – we’re launching Fitness Business Blueprint tomorrow. Don’t miss the opportunity to save $100 on this awesome resource and grab a couple of really cool limited time bonuses.

Open your email tomorrow…

 

Dedicated to your success,

Pat

 

Related posts:

1. 3 More Killer Fitness Referral Strategies
2. Fitness Referral Strategies: All I Got Was This Lousy T-Shirt?
3. Fitness Referral Strategies: A Sneaky Way to Put Your Clients to Work
4. 6 Proven Tactics for Generating High-Quality Fitness Referral Strategies
5. Fitness Referral Strategies: 5 Guaranteed Ways To Bring In Clients