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What Makes A Great Fitness Business?


How To Make Your Fitness Business Great. A post By Mike Robertson


Fitness Business

Perform Better Summits are hands-down the best fitness seminars in the business today.  Where else can you learn from such a wide variety of trainers, coaches and clinicians in order to take your skills to the next level?

What’s really fascinating about these events, though, is the broad spectrum of speakers Chris has at the events.

You have what I call the high-energy presenters – guys like BJ Gaddour and Todd Durkin can get you motivated to train, even if you’re just standing in a corner somewhere.

You also have guys and gals with a ridiculous amount of knowledge about specific topics.  Alwyn Cosgrove knows business.  Eric Cressey knows shoulders.  Dr. Stuart McGill knows backs.

While everyone is unique in their own right, it took me a little while to realize the common bond that all the presenters there have in common.


We all have different backgrounds, different viewpoints, and different ways of coaching our clients and athletes.

But the common thread between all of us is passion for our fitness business.

When you’re passionate about something, time stands still.  Those 8, 10, and 12 hour days spent training clients seems to fly by.

The extra 1-2 hours you spend daily on continuing education no longer seem like work – because you know that you’re going to be rewarded handsomely for it over the long haul.

Hanging out with attendees at fitness seminars isn’t something you’re forced to do – it’s something you genuinely enjoy doing

You realize that if you can positively influence even one trainer or coach, your influence becomes viral.  Now that one person is going to be a better coach or trainer for their 10, 50, or 100 clients they work with every day.

That’s pretty powerful.

The key to becoming a top-flight trainer, coach, presenter, or just about anything else in life, is passion.

Are you passionate about what you do for a living?

Are you passionate about taking your skills to the next level?

Are you passionate about genuinely helping people?

If you answered yes to all those questions, it’s not a matter of if you’ll be a successful trainer, fitness business owner,  or coach – but when.

All the best,



Mike Robertson, M.S., C.S.C.S., U.S.A.W.
President, Robertson Training Systems
Co-Owner, Indianapolis Fitness and Sports Training
Ranked one of America’s Top 10 Gyms by Men’s Health Magazine in 2009

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