A Jim Labadie Post On Personal Trainer Marketing
One of my most media savvy customers and friends, Scott Colby of SC Fitness in Dallas, posted this very interesting story on NFL players dying at alarming rates before the age of 50. Check it out at:
http://sports.espn.go.com/nfl/news/story?id=2313476
While it’s a sad story, it does present an opportunity for some personal trainer marketing. Yes, it is a piggybacking opportunity. And it really should open the public eyes.
Depending on where you are in the world – this newsletter is read by a lot of trainers in a lot of countries – you may or may not know it’s Super Bowl weekend coming up. That means American football is still a hot story. That’s where you come in.
Here are my ideas as to how you can spread the good word about fitness AND promote yourself as an expert through some savvy personal trainer marketing.
- Now is the time when New Year’s resolutions have certainly fizzled out. This is a great time to remind people that exercise does more than just help them look better. The angle here is: if these world class athletes are dying young how do you think the rest of the population is going to hold up?
-Additionally, here in the United States the president gave his ‘State of the Union’ speech on Tuesday night. One of the biggest issues of concern is the soaring health care costs. Not only is your local media interested in that one.
But financial publications, ones that deal with big business, I’m sure would love to hear from you on that one. Their readers most certainly want to know how they can save dough on health insurance!
Simple, huh? Remember – effective personal trainer marketing doesn’t need to be hard work…just smart work. And smart personal trainer marketing means leveraging the things you have available to you – just like this.
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