Fitness Business Building. A post by Zach Even-esh

All too often I see business people, especially in the fitness industry, NOT leveraging their resources to grow their fitness business.

By Resources, I mean the following:

- People you know

- People your family / friends know

- Local Businesses

- Complimentary Businesses

- Local Newspapers / Media

- Use of Fitness / Nutrition / Lifestyle Knowledge

- Prior Associations (Your high school, college, etc)

Let me give you 2 examples on how you can use leverage to grow or even BUILD your fitness business.

A friend of mine has a friend who sells gym equipment. He is local and mostly carries machines and the type of equipment you would find in a typical globo gym.

But….. here and there he gets the kind of stuff I view as a treasure and the typical gym views as trash.

I decided to stop by his warehouse and see if any “treasures” could be found, low and behold, I stumbled across an entire set up of treasures for a new business I’m about to begin.

In short, we agreed upon a price, and it was super cheap! I kept offering an EXTRA way to thank him for such an incredible offer. I offered to hook him up with a Kettlebell DVD he can offer to any of the companies who purchase Kettlebells from him, or to do on site training for any of the Government agencies he sets up.

He decided to cut the “price” out entirely for the equipment and “trade” my instruction with Kettlebells for the equipment.

If I had never attempted to use my existing network, leverage my connections, I would have invested a good $4,000 trying to outfit the new fitness business. The point here is, you NEVER know what value someone might attach to your knowledge or what can come about simply asking or reaching out to your existing network.

Here’s another gem for you.

One of my Coaches is a college baseball player. I allow him to train clients in the gym during off hours.

As a baseball player, he rounded up his fellow teammates and picked up an awesome little side business simply by letting his teammates know that he has a place to train them.

Using his knowledge and existing network, he leveraged all this into a business that took all but a few minutes to create his sports training business.

Do NOT view this as an excuse to not go out and hit the pavement to grow your fitness business. Not ALL of your business opportunities will be staring you square in the eyes, other BIG opportunities require serious hustle and foot work.

You must always remember, it’s not 1 way to pick up 100 clients, it’s 100 ways to pick up 1 client.

I suggest you get a sheet of paper out right NOW and write a list of your existing network and how you can leverage all of these relationships where you help someone and in turn they offer to help you. It’s not always perfect, or always 50/50, BUT, you must always bring your A game to the table and show people the greatness you have to offer them!

Zach Even – Esh is the owner of The Underground Strength Gym in Edison, NJ. Zach’s gym is quickly becoming the hub for fitness professionals around the world to visit to learn Zach’s methods for building a highly profitable fitness business from the ground up with little start up costs and at break neck speed. Zach’s MAJOR passion is showing people how to do what they love and make a lot of money doing so. If you’re ready to kill it in the fitness business and want to learn how to do it at break neck speed, with no investors, no loans and simple marketing techniques that even a Caveman can use, then Zach is your go to man!

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