| On Tuesday, June 15th at 8pm EST I’ll be holding a webinar called ‘Seeing The Opportunity’ detailing how we brought Athletic Revolution from dream to reality, the opportunity it presents for elite fitness professionals and how you can apply the same steps we used realize your business dreams.
We only have 200 lines reserved, so opt in here to secure yours: |
I wanted to share something with you that hopefully will remind you of the possibilities that are out there if you’re willing to thing big and take action.
I’ve told the story of attending the first Ryan Lee Bootcamp and leaving having changed my mind (actually Nick and I both decided on the spot) about how we were going to grow our business.
Instead of being a local business that would expand by adding a few new locations, we were going to expand globally through a variety of different channels.
That was the first real turning point for our business(es) and it has worked out better than I could have ever imagined.
But the second turning point was when we started sketching out the concept for what would eventually become Athletic Revolution.
Nick and I both were ‘sports guys’ and always wanted to get back to that side of the industry, and we saw a need for a better model of a sports performance facility.
At the same time Brain Grasso had been working though his own concept of a youth fitness and athletic performance model.
We all collectively came together and started talking about our ‘dreams.’
We saw that most youth fitness or athletic performance coaches were passionate about the coaching side of what they did, but didn’t embrace the business side.
The need for something that could provide business systems & structure was obvious.
The impact that we could have by providing a business model for these coaches was enormous. They could now have a lucrative career with a business that could not only grow beyond just them, but also be building a saleable (and valuable) commodity when they wanted to retire or move.
And the opportunity was there because none of the franchises that tried to address the youth fitness & sports performance market did much to help the individual coach or trainer.
They all catered to club owners or investment groups that would open 50,000 square foot facilities.
We could create something that individual trainers and coaches would be able to open.
So we sketched out a ‘plan’ and went to work.
That was January of 2008.
Well, if you don’t know much about franchising, it’s a long, expensive and tedious process.
It’s nothing like creating an information product or even a coaching program. It’s so involved for good reason. The franchisee’s livelihood is at stake, so every detail is crucial.
Finally, in mid-2009 we could start slowly bringing a handful of franchisees in and get them started. We got the first locations open in the fall of 2009.
Right now we’re up to nine locations.
But what really hit home for me was last weekend when we visited Dave & Andrea Gleason’s location in Massachusetts. It was exactly what we’d dreamed of building and it was having the exact type of impact we’d hoped for.
We’re now at the next stage with Athletic Revolution where we’re going to start ‘ramping things up’ and helping more and more coaches build the type of business and career they’ve always wanted. I suspect that we’ll have several hundred locations open in the next few years.
And it’s all because we’ve followed a few basic steps.
So if you’ve ever dreamed of doing something big – take it from me, you can make it happen if you’re willing to do the work.
Are you?
Dedicated to your success,
Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.
Facebook comments:
Related posts:
- How to Dream Bigger Dreams and Make Fitness Bootcamps a success
- Part II – Are You Making Your Personal Training Clients Better or Just Making Them Tired?
- Are You Making Your Personal Training Clients Better or Just Making Them Tired?
- Fitness Pros: This could happen to you
- Fitness Industry Stories: What Had To Happen To…
Hello Pat,
I believein all that you say but I live on a small Island, Nassau Bahamas and I have been trying to open and get started with a business for years. But without money I cannot make a move. Money is tight and no one is willing to back anyone now because of how things are and in the Bahamas it is ten times worst than in the US. I don’t know how to dream big anymore, it never goes anywhere.
Thanks for you help and encouragement.
Hello Pat,
thanks for the advice on the job but without funds the job is dead in the watter. I live in Nassau Bahamas and no one is lending unless you have something for them to hold and I don’t. I have been trying to open a business on my own for years and there is always set backs. It’s disapointing and it crushes your dreams. No onein Nassau helps unless you put something up and I don’t have anything, if the word poor means anythig to you then thats me but I have alwys wanted and knew that I was put here to help supply things for people who could not otherwish pay what the other man is charging but I am at a stand still for lack of funds and backing. I do appreciate your encouragement and your outlook on things.
Thanks,
Jo
Congratulations, fellas! I’m confident AR is going to be all you have dreamt it to be.
Congratulations on the success of AR!
I totally agree.
Most people are just not willing to endure the process that comes with achieving. They keep waking up and hoping that, one day, it will just be there or there will be a magic button to push.
This is where I used to be for a long time…a long time. In fact, I still battle this emotion today.
It wasn’t until I was willing to channel my focus and endure the process for the goals that I set, that I was able to make significant change and begin to achieve success.
Still today, I have ideas everyday about what I can do next.
I write them all down in my idea box.
I ask which ones I’m willing to dedicate myself to right now.
Then I move forward and accept that, If I want to achieve this goal which I have dedicated myself to, I must be willing to endure the process.
I have 3 projects right now that I have dedicated myself to and I won’t have another until I’m willing to accept the process that is required.
UNLEASH!
Donovan Owens