Feb 1st, 2010
What’s the problem with the Fitness Industry?
The fitness industry is broken.
Plain and simple.
Only about 16% of people belong to a fitness facility or program in the U.S.
Of the ones that belong to health clubs, only about 30% are active users.
The average personal trainer makes under $30,000 per year.
Most people who enter the personal training profession depart soon after to get a ‘real job.’
I’ve got my own opinions on why things are the way they are – opinions about the consumers, the commercial clubs and the personal trainers.
I suspect you do too.
I’ll share mine soon enough – but tell me yours first.
Read More…
Jan 27th, 2010
Do You Have At Least 5 Of These?
If you want to build a business that is resistant to struggle, then I think you should have at least 5 different revenue streams.
How many do you have?
Here are 21 that you can choose from ‘a la Carte’ style: Read More…
Jan 25th, 2010
What Are You?
I wrote an email the other day talking about considering myself a coach – not a marketer or an internet marketer.
The email generated a ton of feedback – most positive, with a couple negative comments from people that consider themselves internet marketers. Fine by me.
It’s not up to me to decide ‘what you are.’
It’s up to you.
Personally, for my entire adult life I’ve considered myself a Coach and felt my mission was to help people reach their potential.
So what I want to know is this:
What do you consider yourself?
What’s your job or your mission?
Do me a favor and let me know below.
Dedicated to your success,
Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.
Jan 21st, 2010
Personal Training Certifications: A Different Perspective
I’m going to start this off by saying that I fully expect many of you to disagree with what I say here.
Oh well.
Talk about personal training certifications and you’re bound to get a bunch of opinions and some people get pretty worked up over it.
I’ve heard plenty of fitness professionals complain about people being able to get certified in a 1 or 2 day weekend workshop or do a home study certification.
I’ve also heard a few guys scoff at people when they created their own certifications.
This is where I’m about to lose half of you.
Get over yourself.
See, coming from working in a University setting – this is how we looked at the educational hierarchy:
Level 1: Certification
Level 2: Associate Degree
Level 3: Bachelor’s Degree
Level 4: Master’s Degree
Level 5: Doctorate
Ummm, which is the lowest in this hierarchy?
Yep – Certification.
Jan 18th, 2010
Leverage: The Ultimate Business Building Weapon
by Zach Even-esh
All too often I see business people, especially in the fitness industry, NOT leveraging their resources to grow their business.
By Resources, I mean the following:
- People you know
- People your family / friends know
- Local Businesses
- Complimentary Businesses
- Local Newspapers / Media
- Use of Fitness / Nutrition / Lifestyle Knowledge
- Prior Associations (Your high school, college, etc)
Let me give you 2 examples on how you can use leverage to grow or even BUILD your business.
Jan 14th, 2010
Do This, Not That – Part 2
In Part 1 we covered offering 3, 6 and 12 Month Programs, using EFT Billing and having Multiple Streams Of Income…now for the encore!
Do This: Target a Niche (or Two)
Not That: Try To Be All Things To All People
Specialists are more financially successful that generalists. Let me give you an example – in medicine a Family Practitioner earns on average about $145,000 per year while a Cardiologist earns $342,000 per year on average (According to the American Academy of Family Physicians).
That’s over twice as much for those of you match challenged folks 
Jan 12th, 2010
Do This, Not That: The Personal Trainer Survival Guide – Part 1
With the popularity of the Eat This, Not That series of books, I thought I might apply the same premise to the personal training industry for a post.
With Eat This, Not That, the idea is pretty simple – trade something less supportive if your goals for something more supportive.
Same thing applies here.
Do This: Offer 3, 6 and 12 Month Programs
Not That: Sell By The Session
Read More…
Jan 10th, 2010
Just Do It!
In the last few days I had a couple of successful fitness pros in for private coaching sessions.
One of the fitness pros, Chase Karnes is a young guy that just recently graduated from college while the other, Billy Corbett, is one of the more accomplished guys in the industry having been at this for over 20 years.
Both of them are already very successful. Chase trained the whole time he was in college and has a schedule completely full with clients. Even though he just graduated in May, from a financial standpoint he does better than most people that have been doing this for a long time.
Billy has trained everyone from CEO’s of billion dollar companies to NBA All-Stars. He’s one of the top Lacrosse performance experts in the world. He’s been successful by any way you can measure success in our industry.
Jan 7th, 2010
Three Tips For Personal Training Business Prosperity
Craigslist, lead boxes, direct mail…TV, radio, newspaper…public speaking, door hangers, gift cards.
They all work – and they all fail.
It depends on how you use them.
If you want to get them most from your marketing efforts, here are three tips that will lead you to prosperity.
Read More…
Jan 4th, 2010
What Works For Your Clients Will Work For You
I was reading an interview with one of the best coaches in the industry, Jason Ferruggia the other day and he talked about the importance of setting Personal Records instead of the minutia that most people get caught up in when trying to get results.
Then I read an article from Elite FTS CEO Dave Tate about the value proposition of his business and it’s ‘We help people break personal records.’
They’re both spot on – the focus of training should be PRs.
You’re either getting better or you’re just killing time.
And business is exactly the same.
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