One of the most common questions I get goes something like this:
“How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?”
What they really mean is:
I don’t have enough clients. Can you help?
Well, the better question is what did I NOT do in the past few weeks to cause me not to have as many clients as I want? I guess what I’m saying is the answer lies in your own actions. Every day you get to decide whether you’re going to work on your business or just complain about the problems within your business.
So, with that in mind, here are several things you can do ASAP to get things rolling – if you’re willing to take ACTION:
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In golf, they talk about fixing one aspect of your game and shaving a handful of strokes off of your score all at once. If you get better at putting, all of the sudden those 90’s that you’re shooting become 85’s. If you get better at pitching and chipping those 85’s become 80’s.
I think that same approach will work for improving your business numbers too. I’m going to use bootcamps as my example, but this approach works for any fitness business. Here are some areas for improvement and some simple steps to make that happen.
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This coming weekend I’m headed to Portsmouth, Ohio to visit the University that I coached at. They’re honoring the team I coached that finished 5th at the World Series 10 years ago so I’ll get to see some of my former players and I’ll throw out the first pitch for their game.
Should be fun.
Well, as you’ve heard me mention a number of times before – coaching taught me a lot. And because we were a program with pretty limited resources I had to learn how to achieve success by doing some things differently than the competition since we weren’t going to compete by having more scholarships (we had about 1/10 the number our best competitors had) or a nicer facility (we used a city owned park.)
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Recently we found out that we’ll soon have another addition to the family and needless to say – we’re excited! So with that exciting news came some reflection for me over how much has happened over the past few years. If you watched the webinar I did a couple weeks ago, you probably learned a bit about how much things have evolved for our business ventures and for me personally. It’s been a wonderful ride and there’s not a day that I wake up not feeling fortunate.
There have also been a lot of lessons along the way – here are some of the most important ones…
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We all want business growth. More clients. Different programs. A new facility. The list goes on and on.
It’s just part of being a fitness entrepreneur.
Here are 11 different ways you can absolutely achieve explosive growth in your fitness business. Some, like group training, might be old news to you but can be tweaked a bit to add thousands of dollars to your bottom line – while others like warehouse facilities might be something you’ve given a little thought to but haven’t been certain if it was right for you.
Check them out and tell me in the comments below if you want to hear more about any of them specifically.
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One of my Mentorship clients – Justin Yule decided to use his 35th birthday and Tax Season to develop a great little promotion and offer a paid in full discount to his current members and his unconverted prospects.
Here’s what Justin had to say about it:
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I want to tell you a little about my friends and Bootcamp Blueprint members Nancy & Dean Carlson. I think you’ll find their story inspiring and educational…
In May of 2008 Nancy & Dean Carlson opened Get Fit NH Bootcamp with one paying member and 7 friends that thought they were a little crazy but were willing to try it out.
They started outside in their backyard, but knew they needed an indoor facility as winter in New Hampshire isn’t outdoor camp friendly.
After looking at a variety of options Nancy & Dean ultimately decided to open their first facility on their own property – which they opened in October 2008.
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Discover how to take 1 business, 1 revenue stream and zero clients and turn it into 14 businesses, 101 revenue streams and 2.5 million dollars a year.
Last Wednesday I held a exclusive webinar, ‘Multiple Streams Of Fitness Income’, detailing how Nick and I went from a start up training business in Elizabethtown, KY to a multi-million dollar group of 14 different businesses with over 100 separate revenue streams. Just today, we’ve released the 22-page transcript of that webinar.
Every fitness professional knows the importance of generating referrals as it relates to business growth – so why do so many struggle to implement referral programs in their business?
My guess is that they don’t set deadlines to implement what they know. So I’m going to set some deadlines for you. Here are 12 months worth of referral generating ideas. All you have to do is follow the formula and watch your referral business grow!
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