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Honestly, asking what my #1 fitness business marketing tip is is like asking what the best training tool is.
Dumbbells, kettlebells, bands… everyone has their own opinion.
Same with marketing tactics.
Some people love public speaking while others can’t stand it.
Pay per click is a favorite for some, while others avoid it completely.
But here is one thing that you can go to the bank on when it comes to marketing:
Pamela MacElree was one of our first business coaching clients and currently leads our Women’s Mastermind Group as well as being the owner of one of the top gyms in Philadelphia: Urban Athlete. She shared the following story with her Mastermind Group but I felt like it was something you’d benefit from as well.
I really pride my gym on being very community based, Myself and my coaches know all our members names, their spouse, their kids, their jobs, their pets, etc (at least the ones that have shared that information with us). So the importance of making a connection is key.
Today as I was at the pharmacy, I turned around and saw a previous member from at least three years ago, if not longer. I looked at her and she instantly said, “Pamela?!”
My response, “Marty, How are you? I haven’t seen you in three years!” Followed by a hug.
She could not believe that I remembered her name, in fact she was shocked.
I talked to her for a few minutes, and she gently told me that she just couldn’t keep up with the program anymore, since she just turned 62. (previous members feel like they need to make an excuse for not continuing the program after leaving.)
I told her that I was sure she could hang just fine but that we had to be sure she didn’t hurt herself gardening again. (This is why she took a break from the program originally) She was floored that I remembered she had a significant gardening accident that put her out of commission for a period of time.
Most gyms that are opened usually come into existence for a couple primary reasons:
There are certainly other reasons that gyms may open, but the ones most people talk about are those two.
Well, in my hometown of Portsmouth, Ohio Dale King has built Portsmouth Spartan Kettlebell Club with a 3rd key reason in mind too:
To battle against the weakness plaguing the community.
At one point long ago Portsmouth was a thriving community, even having an NFL football team: The Portsmouth Spartans (now the Detroit Lions.) But like many industrially driven towns, jobs started to disappear over time and a town that was once 70,000 strong has only about 20,000 people calling it home now.
When I’m talking about developing a personal training business plan here, I’m not going to discuss a SWOT analysis or how you can develop a pretty document to go get bank funding.
No, instead I want to cover the practical nuts and bolts of developing a personal training business. So let me go ahead and map out a working personal training business plan for you here:
Personal Training Business Plan Step #1 – Identify Your Lead Sources.
You can generate leads from a variety of sources. Here are just a few:
In today’s post I’ll cover the 10 things that the top strength coaches, fitness professionals and nutrition coaches in the world are doing to set themselves apart from the rest. I’ll also recommend 6 books (many of which you probably haven’t read) that are guaranteed to make you a better coach.
If you read these strategies – and recommendations – with an open mind, I promise you’ll come out of this with a new perspective and an expanded skill set.
#1: Top Coaches Are All About Assessment
Simply put, the best coaches in the world perform thorough assessments when working with new clients – before doing anything else.
Ever since Eric, Mike and I started telling people that we were working on Fitness Business Blueprint we’ve received a LOT of questions.
Since we launched yesterday this has only multiplied.
So we’ve put together answers to the most common questions we’ve received below:
Do I have to have an existing training business to benefit from Fitness Business Blueprint?
Tomorrow we’ll be launching Fitness Business Blueprint, but even though things have been busy around here with the big launch I still wanted to share a really valuable post on one of my favorite relatively passive fitness referral strategies that you could use to kick off the week.
Fitness testimonials are one of the most powerful fitness referral strategies you have at your disposal. If you’re like most of the fitness pros that read this blog, you take a lot of pride on the service you provide and the results your clients get.
If that’s the case you deserve testimonials. But there is a difference between deserving them and getting them, so I wanted to give you a simple plan to start capturing testimonials.
Why What Most Experts Tell You About Building A Fitness Business Is All Wrong And How You Can Take Advantage Of The Best Opportunity To Build A Successful Fitness Business In Our Industry’s HistoryThe REAL Truth About Running A Great Fitness Business
During this FREE No Holds Barred Fitness Business Teleseminar Eric Cressey, Mike Robertson and Pat Rigsby will reveal:
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The 3 critical mistakes fitness businesses are making that are KILLING their chances for success…and how you can avoid them… |
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Why almost all Fitness Marketing Experts are all wrong about what it takes to build a great fitness business… |
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The Blueprint for building businesses like IFAST (which has been recognized by Men’s Health as one of the Top 10 Gyms in the U.S.) and Cressey Performance (known as THE Destination for baseball players who want to reach their potential)… |
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The critical factors that will separate great training businesses from the pack over the next 12 – 18 months… |
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How a small group of fitness professionals have ‘Cracked The Code’ and built businesses that generate a steady flow of clients and have the systems in place to consistently provide results, profits – and freedom…and how you can too… |
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Doing More Research. This is just another way of saying ‘you’re too lazy to do the real work.’ As I just mentioned, things don’t have to be perfect to get started, so the need for endless research before taking action is completely unfounded. |
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Not Feeling ‘Worthy’ Enough. Not believing that you had enough education, knowledge, skill or experience can stop you before you get started, but the truth is that you can get experience without ‘doing’ and you can’t develop your skill without practice. Most every ‘expert’ I know felt this way at one point or another and still proceeded to take action. So should you. |
To get Instant Access to The REAL Truth About Running A Great Fitness Business, simply fill in the form below and click the red “Get Instant Access” button.
A couple of years back David Cabral joined one of our coaching programs, pretty much scraping together the little money he had generated from his start up Fitness business in Hoboken, NJ
David had a whopping 2 clients when he drove over to a workshop we held that was tied to our Fast Track To Fitness Millions event. I vividly recall getting on him to take action instead of acting like a slacker college kid wanting to spend half his day sleeping & playing video games.
From that weekend something clicked with David. He started taking massive action.
Fast forward to the IYCA Summit this past weekend.
David gave me an update on his business.
One of our longtime students, first Mastermind Members and good friend, Zach Even-Esh, shares how he’s gone from school teacher to Strength Coach Entrepreneur with multiple streams of income.
