That doesn’t make any sense does it?
Bear with me and maybe I’ll change your mind.
A great way to build a business is to dive headfirst into a niche and do everything you can to own it.
Brian Grasso did this with the youth market.
Lee Taft did it with speed.
Dave Schmitz did it with bands.
My buddy Paul Reddick does it with baseball.
My wife does it with moms.
If you want to become the preeminent resource for a specific market – you need to focus your efforts there.
But don’t mistake focus for being a one trick pony.
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Recently I was trying to put together a list of all the ways that we’ve tried to generate Clients & Members in our training businesses and health club – and I figured it might be something you’d want to see. I’m not sure I got everything listed, but here’s a pretty comprehensive list of 107 things we’ve personally used in our own businesses. Hopefully there will be a few ideas you can try…
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Every time I survey members of programs we run or talk with trainers at our events – the topic of time management comes up.
“How do I manage my time better?”
My answer to this is always a work in progress because I’m always looking for ways to better manage my own time, but here are 7 tips that I think will make a difference for you, because I know they’ve made a difference for me.
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The easiest add-on Profit Center of all…Autoship Supplements.
Maybe you can’t find the time or space to deliver the other two programs I’ve talked about.
Maybe you don’t enjoy teaching Weight Management classes and don’t want to hire someone else to run the program.
Perhaps you just don’t want to run those programs.
No sweat. There still is an easy option to add another revenue stream to your business.
Start offering autoship supplements.
This one is the easiest of all. It doesn’t require a significant investment of time or money.
It doesn’t require any inventory – though you can keep a few products on hand for sampling or display if you want.
In fact, unless you philosophically have a problem with offering supplements (and if that’s the case you will probably want to pass on the remainder of this post), this is a no brainer.
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Everyone wants multiple streams of income.
The good news is that adding revenue streams to your business is easier than you think.
If you’ve got a handful of clients or a few people in your database, you can add 1, 2 or even 3 more revenue streams to your business almost immediately.
But instead of just telling you what those 3 additional profit centers are, I’m going to show you step-by-step how to implement them in your business.
So here is profit center number 1:
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Fall of 2008 Tyler English decided he wanted to leave his job as a trainer in a gym and go out on his own.
He’d kicked around the idea of launching an infoproduct but hadn’t gotten any traction – and about that time we launched the Bootcamp Blueprint.
Even though he still was employed at the health club, he took the plunge and made the 12 month commitment and joined the program.
On December 23rd he felt like he had learned enough to go out on his own and left his job at the gym.
On January 12th, 2009 Tyler opened up his first 2 camps with 15 paid campers and about that many free trials using a Karate Studio and a Dance Studio.
In almost no time he was at capacity with over 60 campers and decided to open his own facility.
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I just spent the weekend at Ryan Lee’s Continuity Summit. He put on a great event and delivered a lot of good content.
Unfortunately, my biggest pet peeve also reared its head too.
We went through a ‘speed networking’ session that Ryan put together where you meet with a bunch of people in a hurry and each person shares their elevator pitch.
Well, about 5 out of the first 6 people that I met said stuff like ‘I’m a list building expert and I help people build huge lists.’
So naturally I said: ‘So how big is your list?’
‘Well…ummmm…I’m just getting started.’
Ugggghhhh.
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28 February 2010 - by admin
Where did you learn what it takes to be successful?
For me – outside of what my parents taught me – competitive sports had by far the biggest impact.
It’s funny, thinking back to the things I learned in high school, as an undergrad and in graduate school – not a lot of it has a daily impact on what I do.
But the lessons I learned in sports – they matter every day.
Here are a few of the things being an athlete or coaching athletes taught me:
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24 February 2010 - by admin
Hopefully you got a lot out of Part I. If you missed it, you can find it here: http://fitbusinessinsider.com/are-you-making-your-clients-better-or-just-making-them-tired/
Here is the Part II of the roundtable discussion on assessments:
How does the assessment influence the programming you do with your clients/athletes?
BH: The assessment is the foundation of the program. It provides the answers to the questions of what this client needs to do to close the gap between who they are today and who they will become with proper training.
EC: It’s incredibly influential on what we do.
It dictates contraindications; for example, someone with poor ankle and/or hip mobility may not be prepared to squat safely.
It dictates our “filler” exercises; these folks would do specific ankle and/or hip mobilizations between sets of compound exercises, or separate from the session.
It dictates compound exercise selection; someone with poor frontal plane stability and a history of lower back pain would need more single-leg work and less bilateral loading.
Finally, it dictates how “progressed” an exercise should be. For instance, many women struggle to do “clean” push-ups from the floor – so just prescribing a push-up isn’t as appropriate as prescribing an elevated push-up off a bench or the pins in a power rack.
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22 February 2010 - by admin
I am in a fortunate position.
I get to see what many of the most successful fitness professionals in the world do to build successful businesses.
I also get to see what holds many of the struggling trainers back.
And I can tell you this:
If you want to run an extraordinary training business, it takes more than just effective marketing, the ability to close sales and delivering a bunch of workouts.
Your clients are paying you to get results.
With that in mind I asked Bill Hartman, Eric Cressey and Mike Robertson to share their thoughts on a few questions I had concerning assessments and their role in delivering programs that will get clients results and turn them into raving fans.
Here’s Part 1:
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