Personal Training Business - Fitness Business - Fitness Marketing

Build Your Back End For A Successful Fitness Business

October 20, 2011 By admin 3 Comments

A fitness business guest post by Justin Yule

This past weekend I had the pleasure of learning and networking with over 100 top notch fitness professionals from around the nation at the first annual Fitness Business Weekend in Louisville, KY. As a matter of fact, I even became friends with a lady from Barcelona! My fiancé, Janell, and I are definitely planning a visit with her in the next couple years…

Anyway, we had the time of our lives, and we learned a ton of great things for our fitness businesses. Plus, I had the pleasure of being one of the speakers…

My topic… M-A-X-M-I-Z-I-N-G Client Value

I was SHOCKED at how much opportunity so many great fitness business owners are missing. So few fitness business owners are paying attention to the “back-ends” of their business.

Naturally, we spend a lot of time on client acquisition and conversion. But, the relationship and transactions should never stop there. There’s so much more than just your boot camp or personal training services that will benefit your clients. Just think about it this way…

Do you use supplements in your fitness business?
Do you spend extra time daily with your foam roller?
Do you travel and use resistance bands for your hotel workouts?
Do you seek out more education on weight loss, nutrition and exercise?

Of course you do, and so should your clients!

And guess what…if you don’t provide them with a solution, someone else will…

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Filed Under: Uncategorized Tagged With: Fitness Business, Fitness Professionals

Public Speaking For Personal Trainers

October 9, 2011 By admin 3 Comments

Here’s a question for you?

When your prospects are looking to get in shape or lose weight, are they usually an expert in this and just looking for someone to help them along or are they typically misinformed or lacking expertise?

The second one, right?

That’s where public speaking can become your greatest sales tool.

dreamstime xs 13970312 Public Speaking For Personal Trainers

You can educate your market on why you’re the best solution for their fitness needs. It should go something like this:

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Filed Under: personal trainer Tagged With: public speaking for personal trainers

Personal Training Sales Increase By Growing The Back End

October 4, 2011 By admin 6 Comments

Here’s something for you to think about with your personal training sales.

The Front End: the amount of money someone spends with you on their first transaction.

Back End: the amount of money they spend with you over their lifetime as a client.

Which is larger? The back end.

But which does the typical fitness professional focus most of their efforts on? The front end. Big mistake.

If you want to build your business to that $20,000 or more per month level, there must be a focus on building the back end.

As you know by now from reading this blog, there are only three ways you can possibly grow your business.

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Filed Under: Personal Trainer Sales Tagged With: personal training sales

How You Can Employ Persuasive Fitness Marketing

October 2, 2011 By admin 8 Comments

A Fitness Marketing Post by Pat Rigsby

dreamstime xs 19914840 How You Can Employ Persuasive Fitness Marketing

We have all heard the 80/20 principle – you get 80% of your results from 20% of your fitness marketing efforts. So, work smart. Why waste time and money doing a bunch of things that aren’t paying off? Instead, be selective and strategic with who you target and how you approach them, and then hit them with marketing that will make them sit up and pay attention.

Here’s an example of a five-step plan that will make your fitness marketing more persuasive and more effective:

Step One: Define Your Ideal Client

Start by looking at your existing client base. Identify the traits your best clients (your top twenty‐percent) have in common. Then, go after prospects with similar profiles. This allows you to streamline your marketing efforts. Instead of trying to market to everyone, you can just market to the people who are most likely to LOVE what you do. So determine who your best clients are, then find out information like this:

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Filed Under: Fitness Marketing Tagged With: Fitness Business, Fitness Marketing

Starting A Personal Training Business… Successfully

September 26, 2011 By admin 3 Comments

A Post on Starting A Personal Training Business By Pat Rigsby

Over the past week I traveled to Boston to run an Athletic Revolution franchise training and Connecticut for our first ever Elite Training Workshop.

Along with the great opportunity to spend with our new franchisees and the over 80 motivated fitness pros that attended the Elite Training Workshop, I got the pleasure of seeing first hand the success that Dave Gleason and Tyler English are having.

dave gleason Starting A Personal Training Business... Successfully

Both Dave and Tyler are part of our Athletic Revolution and Fitness Revolution franchises and it makes me feel kind of like a proud parent to see two businesses being such great representatives of the two brands.

It was just a couple of years ago when Dave was an in-home personal trainer who wanted to follow his passion and start a youth fitness business. He became one of our first franchisees with Athletic Revolution and within his first year had positioned he and his wife Andrea’s business as the pre-eminent youth fitness and sports performance business in the Pembroke, MA market.

Now, just a couple years later Dave is already close to opening his second location and seeing his dream really take shape.

Not much before the time that Dave made the jump to opening his facility, Tyler English was making the transition from health club trainer to starting a personal training business of his own.

tyler english Starting A Personal Training Business... Successfully

While still training in a club he joined our Bootcamp Blueprint program when we launched it and soon after left the club to launch a small bootcamp by renting space from a martial arts studio.

Within just a couple months he was ready to move into his own space.

Fast-forward a couple of years and Tyler has 2 locations and is moving his main location into a brand new (being built now) 8100 sq. ft. building.

So – how are these two guys – and their teams (a key part of each of their successes) doing so well and expanding while over 80% of small businesses fail?

Personal Trainer Advertising Made Easy

September 14, 2011 By admin 8 Comments

A Personal Trainer Advertising Post by Pat Rigsby

One of the best personal trainer advertising techniques is to find out who has already done your work for you. What that means is that some other business or some other professional practice, has already spent a lot of time, effort and advertising dollars to get customers, clients or patients that can now be yours for little more than just asking. I’m talking about gaining access to new prospects with the express permission and cooperation of the business that acquired those customers in the first place. This process is known as setting up a “joint venture” and is also known as a “Host/Beneficiary relationship.”

dreamstime xs 10099992 Personal Trainer Advertising Made Easy

Fitness Referrals – 17 Systems You Can Use

September 11, 2011 By admin 8 Comments

Almost all of our most successful fitness pros list fitness referrals as their top lead generation source. With that in mind I wanted to share some of the most popular personal training referral systems we see being used.

Now before you dig into these, the thing you need to remember about referrals is this:

They are earned.

They are earned through delivering great results, providing an incredible experience and genuinely caring about your clients.

With that as the foundation – here are 17 strategies for fitness referrals that you can use, model or manipulate into your own personalized approach for getting a steady stream of pre-qualified, high-quality prospects. Obviously, you don’t need all of these systems, so pick 2-5 that you think will be a good fit for you and your business and test them for 4-8 weeks.

If you’re happy with the results, continue on – constantly seeking ways to incrementally improve the systems that you’ve chosen. If not, choose others.

Here are 17 of the industry’s most successful referral systems for you to choose from:

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Filed Under: fitness business Tagged With: fitness referral strategies, referral strategies

Running Your Fitness Bootcamp Business This Winter

September 9, 2011 By admin Leave a Comment

A Fitness Bootcamp Business post by Dave Schmitz

bands Running Your Fitness Bootcamp Business This Winter

I know how you feel about coming indoors to train. It Stinks. There is something extremely motivating about training with unlimited space, a fresh breeze and the sun beating down on you. I love running my Fitness Bootcamp Business outside which is why I have always enjoyed training with bands. However, this Midwest climate is getting darker in the mornings and colder in the evenings, which means outdoor training is slowly coming to an end.

Sorry to be the guy who brings this up but better to plan than to not plan.

I know there are a lot of training tools that work great both indoor and outdoor but honestly I have yet to find one that is as versatile as flat continuously looped resistance bands. Don’t misunderstand, I like kettlebells, ropes, suspension straps, sandbags and body weight but they just don’t allow me to work all aspects of fitness or performance while creating unlimited exercise options and workout variety. For you that are already training with bands you know what I am talking about. But for you that are maybe coming indoors for the first time or are dreading having to do 6 months of body weight workouts, here are a few questions about your training programs you should be asking yourself.

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Filed Under: Bootcamps, fitness business Tagged With: Fitness Professionals

Fitness Marketing Plan: Where’s Your Bottleneck?

September 7, 2011 By Pat Rigsby 3 Comments

A Fitness Marketing Plan Post By Pat Rigsby

dreamstime xs 46530601 Fitness Marketing Plan: Wheres Your Bottleneck?

When I consult with fitness professionals, more often than not a big part of the early conversations are dedicated to generating more clients and more money.

Later on the topics switch to hiring, staff and other things about managing the growth, but in the initial stages the focus is usually on eliminating the bottlenecks in their fitness marketing plan.

In my post on The Personal Training Business Plan I identified four critical steps to growing a business:

Identify Your Lead Sources.
Develop Your Front End Offer(s).
Develop Your Core Offering(s).
Develop Your Backend Offering(s).

Whether you realize it or not, you already have some form of these Big 4 in place, so eliminating the bottlenecks in your fitness marketing plan really boils down to these two tasks:

Personal Training Systems In 3 Steps

September 5, 2011 By admin 3 Comments

A Personal Training Systems Post By Pat Rigsby

Most fitness pros start their own fitness business wanting to impact more people, make more money and enjoy more freedom.

They want to be their own boss and do things on their own terms. Unfortunately, most who do make the leap to owning their own fitness business often find themselves working 14 hours a day, 6 or 7 days a week and never seem to have enough time to do everything nor enough money to hire someone to do it for them.

So what’s the secret to breaking this vicious cycle?

Start putting personal training systems in place.

But most fitness pros think that creating systems is some really overwhelming task.

That really couldn’t be further from the truth.

Really, a system is just a step-by-step process that you follow to complete a particular task so that you get a specific outcome.

Don’t you already do this by designing programs for your clients instead of just letting them do whatever they want?

So instead of reinventing the wheel each time you need to do something, you have a written checklist of steps that you (or your staff) can follow to complete the task “your way”. By creating personal training systems, you can easily teach someone else how to do what you do, then hand off the tasks so you have more time to focus on more important things.

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