Nov 6th, 2009
9 Tips For Generating Publicity and Becoming A Local Fitness Celebrity
If you want to put your business on the fast track, there is no better way than being positioned as a local Fitness Celebrity through the media. If the media runs your release or a story about you, they’re essentially endorsing you as a professional.
Plus, if you establish rapport with the media, they’ll come to you when they need quotes or help on a story that falls within your area of expertise. Heck, I was even able to parlay a media relationship into a weekly TV segment. And if I can get a regular spot on TV, I know you can;)
So here are 9 tips to get you started on your way to being a Fitness Celebrity:
Nov 3rd, 2009
9 Things to Remember About Personal Training Sales
If there’s one thing I used to dread even thinking about "way back when" it was sales.
I used to cringe at the thought of having to sell something. More specifically, personal training.
These days it’s a much different story. At Boot Camp Boot Camp in September I made sure the audience understood something very clearly:
If you want to give me, Pat, Nick or BJ money we’re going to take it.
We will stop what we’re doing and we will find a way to exchange value. You will give us money and we will give you something valuable in return.
Nov 3rd, 2009
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Nov 1st, 2009
7 Steps to Building Your Own Fitness Marketing Partnership Team
One of the most powerful ways to market your fitness business is by forming strategic alliances with other successful local businesses. Here’s a step-by-step plan to get you started:
1. Join your local Chamber of Commerce. The Chamber is a great place to start finding other like-minded business owners who serve your target market that are also aggressively looking for ways to grow their businesses.
2. Create your Category List. Identify types of businesses that serve your target market. Here are a few examples:
- Chiropractors
- Spa / Esthetician
- Salon
- Cosmetic Surgeon
- Massage Therapist
- Nutrition Store
Oct 27th, 2009
17 Tips To Grow Your Bootcamps FAST!
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Get on the phone and reactivate former clients & campers.
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Do at least 2 public speaking engagements per month.
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Start networking on a weekly basis. Check this post out to become a Power Networker.
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Ask for referrals at the point of sale. See this post for a form you can use.
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Start using EFT and selling 3, 6 and 12 month programs instead of only 1 month camps.
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Face-to-Face relationship building. Prospects are everywhere. Talk to them. Perfect your 15 elevator speech and commit to meeting at least 1 new person a day.
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FREE Trials. Every camp should be offering 1-2 week free trials.
Oct 25th, 2009
Three Bootcamp Referral Strategies You Should Be Using
If you want a Six-Figure Bootcamp, then you need to have a systematic approach to generating referrals. Here are three strategies that you can implement immediately – and they’re guaranteed to produce big time results!
Bootcamp Referral Strategy #1: Send a Gift To Work
This is a great method to use, especially if your client has just finished their first month or achieved a specific goal. Send a big bouquet of balloons to your client’s work congratulating them on their success. The balloons don’t need to have any logo or writing on them… they just need to have a card congratulating the client on their success.
What will happen is that everyone at the client’s place of work will ask who the balloons are from. The camp member will tell everyone about you and how much you’ve helped them. The balloons act as a talking point about how happy the client is with the camp.
Oct 21st, 2009
3 Steps to Boot Camp Success
Two fitness businesses, $19,422.37 a month and a wife that was able to retire at the age of 30.
Life is good but it hasn’t always been this way.
I’ve had to shed many tears, bump my head on several obstacles and even entertain the thought of quitting. I think I even fought bouts of depression as I struggled trying to force my fitness business to work.
I definitely don’t want you to have to endure some of the same emotions and turmoil that I did, so I’m going to give you 3 powerful boot camp marketing tips that have helped me reach the point of success. Believe me, success isn’t about the money, although it doesn’t hurt, but about the peace of mind that I have the opportunity to share with those that I love the most.
You deserve the same thing if you don’t have that already and here are the 3 tips that will help you get there:
Oct 9th, 2009
The #1 Reason People Don't Hire Personal Trainers
When it comes to selling personal training there’s something you really need to understand:
People are fully aware that working with a trainer or going to a boot camp is their hardest option.
And while you might not like it, your prospects typically have to try what they consider to be the easier options first.
In fact, when you are talking to a prospective client it’s always a good idea to ask if they’ve tried any of the following already.
Read More…
Oct 7th, 2009
7 Things Being A Baseball Coach Taught Me About Business
As you’ve probably read in one of my emails or blog posts, before I moved full-time into the fitness industry I was a College Baseball Coach & Strength Coach (not to mention Personal Trainer, Asst. Sports Information Director, Admissions Rep., Sports Sciences Instructor and PA Announcer…what can I say, I had to pay the bills.)
I took over a baseball program that had never had a winning season – and to make matters worse, the University had just decided to eliminate athletic scholarships and wouldn’t reinstate them until my 5th season as a head coach (when we got a whopping 1.7 scholarships…for a team that generally carried over 35 players.)
My first year we won 2 more games than we lost. My second year we went 27-16 and advanced to the post-season. The next 4 years we combined to win 152 games while losing only 57. We were nationally ranked each of those years and finished 5th at the World Series in 2000.
Oct 5th, 2009
Personal Trainer Productivity Tips
Here are some of my random secrets for getting the most from your time.
Online
1. Looking at too many things online – group all your reading / research together.
2. Browsing forums, Google, etc with no real purpose – if you can’t tie it to a goal, eliminate it.
3. Take notes on anything valuable so you don’t have to re-read.
Procrastination
4. Learn things quickly. Pour yourself into them.
5. Set deadlines for everything.
6. Do the tough stuff first.
Read More…
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