Fit Business Insider

I’m off to speak at the AFPA Spring Conference, but I wanted to be sure I told you about a conversation I had yesterday with one of my private coaching clients.

She’s a trainer who’s going from working in the industry part-time to full-time. So she’s really working on ramping up her ‘book’. Yesterday she explained to me that one of her clients, who she doesn’t think will be able to afford her services much longer, is a doorman. She lives in NYC, so you know a building that has a doorman has residents with disposable income. Talk about hitting the jackpot!

How so you ask?

Do you have any idea how many times those residents see their doorman? All the friggin’ time! This guy has a significant amount of fat to shed. And when he does you know full-well that all those wealthy people he’s holding the door open for are going to be wondering how he did it.

People in this position are called ‘sneezers’. As in, they spread the good word rapidly. They can help build your business almost overnight. So as we discussed during her coaching session she needs to keep this man as a client. She may have to reduce her rate. She may have to train him for next to nothing. But there is no better marketing than this. A walking, talking billboard that prospects who have the money to afford her see all the time. And I mean ALL THE TIME! That’s priceless!

Now there are other considerations, of course. He has to make the commitment and do the work necessary to succeed or the deal is off. And he also needs to be aware that this isn’t charity, this is a marketing expense for her. That means that the people he ‘sneezes’ to about her are told what her regular rates are.

So, who are the ‘sneezers’ in your area? Your situation might be different from her’s, but no matter where your business stands currently you can use this information. Are you looking:

- for more speaking engagements?

- more clients?

- corporate clients?

- to sell info-products?

Seriously, who should you be willing to work with for F R E E so that they do the same for you what this doorman is going to do for her? This is a bonafide marketing expense. You could be spending the dough on direct mail or flyers or your website or whatever. But walking, talking billboards will kick their a** every single time.

By the way, if you want to get on the fast track you can check out the private coaching at: http://www.trainandgrowrich.com/services.htm

Did you know I’ve got 4 products under $50? If you’ve been thinking about giving my stuff a ‘test drive’ here’s an easy way for you to do so.

1) Velvet Rope Sales and PR DVD – $19.95

http://www.trainandgrowrich.com/thanks.htm

2) Ultimate Public Speaking Kit – $37

I don’t have the website ready on this one, but the product is awesome. It teaches you everything you need to know about getting and giving F R E E presenations in your area so that you actually walk away with new business instead of just handing out business cards and hoping someone will call you.

If you want to order it, you can do so here:

http://tinyurl.com/b9vtj

3) Secrets to Scoring Publicity in Top Women’s Fitness Magazines – $47

http://www.celebrityfitnessimage.com

4) Velvet Rope Fitness Marketing – $49.95

http://www.velvetropefitnessmarketing.com

Yours in prosperity,

Jim Labadie

PS- Again, I’d really know how I can help you most. Please don’t be shy!

Sorry I didn’t write to you last week. I’m working on a little something that’s taking up the vast majority of my time.

This week I want to give you a little something to think about. I want you to think about little kids. Yes, little kids. And when I write little, I mean under 5 years old.

Think about one you know. Maybe it’s your kid. Maybe it’s a niece or nephew. Maybe it’s a neighbor’s kid. Doesn’t matter.

Now that you’ve got this little ‘angel’ in your mind’s eye I’d like you to imagine a scenario where you tell this child that he or she can’t have something. Imagine the response you get. Chances are if it’s something they are even remotely interested they are going to go nuts.

Am I wrong? Doesn’t just about every little kid go bonkers when you tell them they can’t have something? Don’t they want it about a bazillion more times than they originally did?

Well, if I’m guessing right, you too were that age at one time. And if you’ve never noticed, most adults are nothing more than big kids. Yeah, that’s right, we still want what we can’t have.

And that includes people who are interested in hiring you. Try telling a prospect up-front you don’t think they’d be a good fit for your program because they don’t seem serious enough.

Think they’d tell you to go straight to h*ll?

Far from it. Remember, they’re nothing more than a 3 year old kid in a 40 year old body. They’ll start to fight to become your client. They’ll plead their case. They’ll do whatever it takes to convince YOU they deserve to be YOUR client. This is what I call the ‘Velvet Rope’. It works like magic.

Far cry from the usual crap you’ve been taught about sales, huh?

And in case you doubt this works, this is from one of my customers:

‘Due to the fact that our training business is within a gym that gives every new member a ‘free’ session with a trainer and nutritional coach, we do not have as much control gaining the interest of prospects who truly want to be here to purchase what we have to offer. In the past, this had the potential of creating a negative thought process with my staff. It was common for them to go into an introductory session with the assumption that the prospect would not buy, thus a waste of time.

However, since we have begun to implement the techniques laid out in the Velvet Rope…the pressure to sell is gone and the power to tell a prospect that they do not ‘qualify’ is amazing. Prospects actually walk away from an ‘intro’ wondering why they do not fit the bill. How amazing it is to hear a prospect try to convince YOU why they are the right fit for our particular program rather than the other way around. I’ve had prospects become so excited and determined to become a part of our team, that they cannot get to their wallets fast enough!

Thanks so much for sharing these tried and true methods in a way that makes perfect sense. I’ve learned so much from you!

Thanks, Jim!’

Holly Rigsby
Vice President
Fit Systems
Elizabethtown, KY

Anyway, the next time a prospect is giving you a hard time, change your mindset. It sounds a bit strange, but you’re better off treating them like a three year old instead of an adult!

Yours in prosperity,
Jim Labadie
http://www.howtogetmoreclients.com

PS- If you want the whole story get my Ultimate Sales Kit for Fitness Pros at:
http://www.howtogetmoreclients.com

PPS- Need more proof? Try this on for size:

‘Jim,
I just wanted to drop you guys a line to let you know about the new advancements at Huff Training and BaseballStrength.com.

Thanks to just a few simple tips from your Ultimate Sales Kit I was handed the keys to a 7500 sq. ft. fully loaded athletic training facility in the heart of Bergen County, NJ. Now if you’re not familiar with Bergen County it has been ranked in the top 5 most expensive counties in the country and the monthly lease on a facility this size would easily exceed $10k/month. So am I really paying that? Nope, absolutely no overhead, just a small percentage of net profits! All because of one technique from the kit…

Follow that up with a direct source of referrals from over 20 local high schools and a dozen other personal sport skill coaches and within 1 week I was fully booked and in the process of hiring a staff. All thanks to the Ultimate Referral Kit!

Sounds amazing, huh? You haven’t heard the best part of it… They came looking for me! That’s right, the thought of their facility never even crossed my mind until the phone rang and they practically begged me to come meet with them and show them how I could turn their wasted space into a money maker for their facility. The Fitness Prosperity mindset is a truly amazing thing!

Your information has taken me from 4:13AM alarm clocks and jam packed Saturdays just to make a few dollars all of the way to running a huge facility with coaches begging my staff to train their athletes while I simply sit back, relax, and watch it all bring in more money then I ever though possible like clock work!

I am forever indebted to you for your guidance and support!

Sincerely,
Dan Huff, CSCS

Recommended resources:
http://www.velvetropefitnessmarketing.com/
http://www.fitnessinfomistakes.com/
http://www.howtogetmoreclients.com/
http://www.howtogetmorepublicity.com/
http://www.howtogeneratereferrals.com/
http://www.howtoprofitwithbootcamps.com/
http://www.celebrityfitnessimage.com/

Why re-invent the wheel? If someone already has a proven method of doing something, and if you’re not breaking any laws, why not just follow the leader?

I’m a jock by nature. When I first started this business I didn’t know the first thing about creating websites. And now that I know how to do my own, I still don’t know much about them! ‘Bout the only thing I do know is they aren’t nearly as difficult to deal with as you’d think.

Since I get a LOT of questions about my sites, especially my http://www.trainandgrowrich.com site, I figured the easiest thing to do is make an audio interview about it available to you. So Ryan Lee and I were going to do a F R E E tele-seminar on the subject. Problem was we just didn’t make the time to get everything all set up. But what we did do was record a 20 minute conversation on the subject.

Normally, you’d only find this content on http://www.personal-traineru.com where I’m a regular contributor. But I told Ryan that I’d already made mention of this on my website so it was going to be made available to you as well – at no cost.

Essentially, it covers my TrainandGrowRich.com site, which is my ‘brochure’ site.
Or my ‘homebase’, if you will. It’s modeled on the websites of many successfuly info-entrepreneurs in other industries. Hey, I’m no rocket-scientist. I’m just bright enough to look to the sites of those who have made it big.

By the way, if you’re a fitness professional you’re essentially selling information. Whether it be in the form of a Boot Camp, a seminar, a training session, phone coaching or an info-product of some sort. People are forking over their hard earned dough for your information.
Here’s what you’ll discover in 20 minutes: (again, it don’t cost nothin’!)

- Why the site looks like it does
- How I built it
- How I got the exact look I wanted with no work on my part
- How much it cost me
- How I post files onto the web
- How I host my sites
- Some little tricks to keep people on your site
- And a bunch more stuff that will save you time and moolah

You can download the MP3 audio here:
http://www.trainandgrowrich.com/freestuff.htm

Just click where it says: BRAND NEW! 20 Minute Audio Interview with Ryan Lee on exactly how to build a profitable website.

Yours in prosperity,

Jim Labadie

PS- Please forward this email to anyone in the fitness industry who is as driven to succeed as you are.

PPS- These are some of my favorite sites:

http://www.labadieleeandcosgrove.com
http://www.celebrityfitnessimage.com
http://www.howtoprofitwithbootcamps.com
http://www.trainandgrowrich.com/thanks.htm

Some people just “get it”. Some people just don’t. Some people have the light switched turned on for them and then “get it”. Some it seems, no matter what you try to teach them, just never will.
One of the people who most certainly “gets it” is Valerie Waters. If you have never heard of Valerie you can learn all about her at her website: http://www.valeriewaters.com Just check out who some of her clients are and you’ll learn quickly that she knows what she is doing. I’m very proud to tell people that she is one of my customers.

I met Valerie in person at Ryan Lee’s Boot Camp for Fitness Pros this past September. She came to Connecticut all the way from L.A. for the event. And she stayed an extra day to stay for Ryan’s ultra-exclusive, $1,000 per-person, closed-door event. While the topic of the day was all about running your own super profitable fitness tele-seminars (which Ryan is THE master at) she was there to learn and for another reason.

When asked why she decided to attend she told her fellow attendees why she plunked down $1,000 to be there that day. Her answer tells everything you need to know about why she is so mega-successful. It explains how she has come to be in the position of working with TOP celebrities and charging hundreds of dollars per session.

Valerie Waters, trainer to the stars, was there to:

1- Learn Ryan’s secrets
2- Be surrounded by the energy of the people in the room who would also be willing to shell out a Grand to improve themselves

Yeah, that’s right, she just wanted to be in the room. She wanted to absorb both the material and the vibe. Valerie completely “gets it”. And yes, while it is very much true that Valerie can more readily afford events like that, how do you think she got to be in that position? There were other fitness pros in the room who could easily have spent their $1,000 on something else. It could have been spent on any number of more “practical” things. But these other fitness pros “get it”, too.

Too many trainers who truly want to succeed are surrounded by other so-called fitness pros who have no real desire to do anything other than train a few people and wipe down machines. Now they might say they want to succeed…they may say they want to be wealthy…they may say they want financial freedom…they may say any number of things.

But too often those are the same trainers who would be the first to sh*t on any fellow fitness pro who had the audacity to spend $1000 to learn from guys like Ryan Lee, Alwyn Cosgrove and myself, or anyone else who knows what the hell they are talking about. You know the people I’m talking about.

Why?

Because chances are if you don’t recongnize that in other people it’s because you ARE that person!

Please realize there is a very simple thing you can be doing to improve yourself that doesn’t cost a thousand dollars. And by improve yourself I mean surround yourself with people who give off a “vibe of prosperity”.

Who are the most successful people in your community? Take them out to lunch or breakfast and pick their brain. Pick up the tab. Thank them profusely for their time and ask them who you should contact next. Send them a hand-written thank you card right away.

Is that so tough? Do you have any idea how much information and good vibes you can capture from these people? Don’t you want to know what books they are reading? How they spend their spare time? Do they watch TV? If so, what shows? How did they get their start? What do they think you could be doing to make better use of your time? What community activities are they involved with?

Do you really think it’s possible for you to fail if the only type of people you surround yourself with are people of extraordinary integrity who are truly prosperous? And by prosperous I mean healthy, wealthy and happy. Really think about that.

And I’ll tell you what else you should be thinking about: how to find the most profitable ways to leverage your time. I know what it’s like to get up at 4:45AM to get to the studio to train my first client at 5:30 in the mornin’. I know what it’s like to get home at 8:30PM and shovel my dinner down my throat. I know all about repeating the process over and over and over. But no more.

Nowadays I know how to leverage my time. I can crank out a tele-seminar pretty much anytime I want that will deliver incredible value to my customers and make me thousands of dollars with barely any work. Yes, I’ve run more tele-seminars than I can count. But as I wrote before, Ryan Lee is THE master. I can’t even begin to tell you how much I learned from him that day. Yes, I shared a lot of my insights, and so did Alwyn Cosgrove, but somehow I still came away with tons of notes and ideas on how to make even more money running tele-seminars. And it is for that reason, the fact that I was there in-person, I can give you my full recommendation for this:

Ryan has released a very limited number of copies of his Ultimate Fitness Teleseminar and Telecoaching Kit. It will literally teach you “How to Make Up To $1,000 an Hour (or More) with Your Own Fitness Teleseminars and Group Telecoaching Programs from the Comfort of your Own Home… IN YOUR PAJAMAS”. I know it will because I was there.

If you want to make a lot more money in a lot less time get a copy today. If you want to discover the truth about how to make money in this industry from those who are doing it…if you really want to “get it” get a copy before he runs out of them. Get one before your competition does. Oh, and by ordering it before February 9th, 2006 you get the program for only $297!

Get it here: FitnessTele-Seminars.com

Yours in prosperity,

Jim Labadie

PS- Seriously, do yourself a huge favor, harness the power of the internet and other incredible technologies and leverage your time to lead a better life. It’s within easy reach.

FitnessTele-Seminars.com

One of my most media savvy customers and friends, Scott Colby of SC Fitness in Dallas, posted this PR opportunity on the forum at www.personaltraineru.com

It’s a very interesting story on NFL players dying at alarming rates before the age of 50. Check it out at:

http://sports.espn.go.com/nfl/news/story?id=2313476

While it’s a sad story, it does present an opportunity for you to do some good.
Yes, it is a piggybacking opportunity. And it really should open the public eyes.

Depending on where you are in the world – this newsletter is read by a lot of trainers in a lot of countries – you may or may not know it’s Super Bowl weekend coming up. That means American football is still a hot story. That’s where you come in.

Here are my ideas as to how you can spread the good word about fitness AND promote yourself as an expert.

- Now is the time when New Year’s resolutions have certainly fizzled out. This is a great time to remind people that exercise does more than just help them look better. The angle here is: if these world class athletes are dying young how do you think the rest of the population is going to hold up?

-Additionally, here in the United States the president gave his ‘State of the Union’ speech on Tuesday night. One of the biggest issues of concern is the soaring health care costs. Not only is your local media interested in that one.
But financial publications, ones that deal with big business, I’m sure would love to hear from you on that one. Their readers most certainly want to know how they can save dough on health insurance!

*****
Don’t forget the big blowout ends tomorrow at 10AM! If you haven’t made the leap yet and gotten one of my products check out the testimonials below my signature.
We get so many I don’t have time to get them on the sites!

http://www.trainandgrowrich.com/steelersale.htm

Yours in prospertiy,

Jim Labadie
http://www.trainandgrowrich.com/steelersale.htm

1)
-Ultimate Publicity Kit customer-
Jim, I made two huge appearances on Jacksonville’s Morning Show this morning (as soon as the link to the footage is live I’ll let everyone know so they can see what is possible with a little effort)

I already have a few voicemail inquiries for training & made a few info product sales. But here is the BIG deal…

Beacause of a press release sent out a few months ago I was featured in Skirt Magazine here in Jax. (now, I can’t give away the whole story because I may create an info product out of it because is so valuable)

Anyway, someone who happened to be reading the feature when I was right near them turned to me and said, ‘We need to talk’. We have been ‘talking’ and if things keep going in the same direction I will be put in front of this person’s customer base as THE Fitness Guru for this particular company. & here is the KICKER: As of now, this company has 4 MILLION (and growing), yes, I said 4 MILLION customers worldwide.

I just finished an article for this company, got paid $150 to write it AND it will be sent to 350,000 of the company’s customers. They are kinda feeling me out before we talk about the big stuff. So far so good.

And here is why the TV spots are so valuable. This company (4 MILL customers) is a locally based operation, the TV station is closely followed by the local market, and my contact knows that I was the guy on TV this morning out of the several hundred trainers that ‘could have been’ on the show.

You see what I’m getting at, right?

There will be lots more to tell about this story, but it must actually unfold first (it has already happened in my mind).

Hey everybody, just like our clients have to make the investment & take definitive, intentional action, so do we if we want to get the results.

Go do it!

Joey Atlas,
PersonalTrainerBrand.com

2)
My name is Josiah, you probably don’t remember me but I’m the trainer that spoke to you about a month ago. You asked me to let you know how I was doing.

Well this month I had a monthly goal of making three thousand; I only brought in $10,560! LOL To my astonishment the program worked exactly like you said, people were asking me to take their money. It’s fun!
Thanks,

Josiah

3)
Hi Jim,

I just wanted to say thank you for the great information in your product – The Ultimate Sales Kit for Fitness Pros. I purchased the kit last summer and immediately put it into my iPod. I just listened to it over and over and over until now I know the system inside and out. I use all of the techniques even daily to get people to recommit to their programs.

It’s amazing, but it just takes a little revisiting to that pain that first got them to sign up and a whole new level of adherence and motivation on the clients part takes place.

Yesterday I signed up two new clients – the easiest sales I’ve EVER made in my life. And I owe it ALL to your system. Then today I signed up another client, again it was the EASIEST no pressure sale I’ve ever made.

Its just like you said, nobody feels any pressure because its just a conversation. They’re telling me how much they need me now!

It’s awesome!

And now that I have a bit of mastery – I think – over the system and how to use it. My potential in this industry knows no limits! So, I just wanted to say thank you from the bottom of my heart. Not to get to touchy feely or anything, but I’m going to make more money this year than I have in my entire life.

The cost of your system has paid me back infinitely.

Thank you, Jim.

Sincerely,

Curtis Ludlow
poweronia.com

4)
Hello Jim,

This product is a lifesaver! It really does take all the guess work out of closing sales and getting more clients, it has helped me tremendously. I wish I knew this stuff 6 years ago when I first came into the industry! You won’t find this information in any course; not the way he lays it out – guaranteed.

If you follow even a couple of the tips Jim gives, that alone will pay for the course. This product, and all the other information I’ve picked up from Jim over the last year has really helped get my carrier on track. Get on it now!

John Grady
Certified Fitness Professional
www.training-for-athletes.com

5)
Jim, I just wanted to say thank you. Fitness salespersons all over should be lining up to purchase your CD’s. Not only is the information you relay great, but the other interviews in the Bonus disks are great too. Especially Chris Hunsicker. His energy and info, along with everything you give, will help me tremondously as I build my business.

Chris Fink
Port Charlotte, Florida

6)
Jim without a doubt is leading the field in sales and publicity for fitness professionals! I can honestly say that he has brought in AT LEAST $20k since purchasing his sales kit and publicity kit. However more importantly he has helped developed not only my own business but my own self belief system as a fitness professional, this to me is worth well more then 20k because this is where it all starts from!

So if you are serious about your passion then this is the next step to take, trust me you won’t regret!

Thanks Jim,

Spida Hunter
Performance Trainer/NZ Fitness Expert/Director EHPFitness.com

Do you want to be testimonial #7? Why not save a bunch of moolah and become the next success story?

http://www.trainandgrowrich.com/steelersale.htm

Two things today:
1- The most amazing woman in the fitness industry
2- Boot Camps are hotter than ever

~~~~
1) The most amazing woman in the fitness industry

I recently did an interview with Susan Hill. If you don’t know her you really need to.

Why?

She truly is a self-made success story. Susan has taken the things that Ryan Lee and I preach about and turned her business into an international success. Every time I talk to her she’s done something else that blows MY mind. Seriously, I can dream pretty damn big, but what Susan has accomplished just floors me.

This is just a little of what she revealed during the interview:

- How to get unimaginable amounts of publicity (including landing herself on
ESPN!)
- How she has grown her membership site to 5000 members
- How to become an international fitness consultant
- How she literally quadrupled her income in one year
- How to make the most of your time to build your business as fast as possible
- Why she originally thought Ryan and I were full of you know what
- The secrets to making several hundred thousand dollars per year as a fitness pro

Listen to it right now at:
http://www.trainandgrowrich.com/whatspossible.htm

2) Boot Camps are hotter than ever

Check it out to see just how hot Boot Camps are and will continue to be:
http://www.foxnews.com/story/0,2933,181375,00.html

Oh, and this is from one of my Ultimate Boot Camp Start-Up Kit customers about the success of his camps.

‘When I’m running my bootcamp class, I’m always thinking ‘what a great use of my time’. It comes out to about $210 an hour. It’s a great way to start your morning!

I am planning on hiring another trainer, or doing two classes next month.

Thanks for your help, and the Ult. Bootcamp CD’s.’

- Stephen Cooper
StephenCooper.name

Wanna run your own?
http://www.howtoprofitwithbootcamps.com

Yours in prosperity,
Jim Labadie

PS- Please forward this email to anyone who is serious about making it BIG in the fitness industry!
PPS- If you think I’m full of crap and all this talk of making obscene amounts of dough as a fitness pro is nothing more than a pipe dream then you need to expand your mind and listen to Susan Hill RIGHT NOW!

http://www.trainandgrowrich.com/whatspossible.htm

Last year Ryan Lee and I did a 6 week group program called the Labadie and Lee Mentorship group. To say it was a success is the understatement of the century. It turned fitness pros all over the country into serious fitness entrepreneurs. And while we would have loved to turn that program into an information product we could sell it just wouldn’t have been right. There was too much personal information – hopes and dreams – that we just couldn’t sell to the rest of the industry.

Many people have asked us when we are going to do another one. Great question. While it might not be the answer you’re looking for I’m pretty certain it’s never again.

However, one of my loves is to work with people one on one. No, it’s not as profitable as coaching a whole group of people at one time. But I’ve worked with business coaches and I know from experience how much more you get out of working individually with someone. The instruction is more personal and the client/student feels much more at ease revealing what is very confidential information.

Info-products are an awesome way to learn. I buy products all the time. I also hire coaches all the time. And for all the money products have helped bring into my business, nothing compares to the coaching I’ve received. Nothing. It has made all the difference in my success.

So anyway, I usually only take clients on by referral, or I invite them personally. But I’ve gotten to a point where my info-product business is so automated – thankfully- that I’m looking for the next challenge. I’m looking for a couple people to work with who are super hungry for success. If that’s you shoot me an email: Jim@JimLabadie.com and let me know what your dreams are. Maybe we can work together to help them come true.

Yours in prosperity,

Jim Labadie

I gotta thank my dad for this one. He loves cutting out articles for me that have to do with my business. When I was up north for the holidays he gave me a very interesting article on how big time fitness magazines are creating their own DVDs. Magazines like Self and Prevention.

So yes, your friend is your enemy. The same publications who can make you a household name are now your direct competition. If you create your own info products that is. Since these magazines have an enormous reach and a much bigger budget (more than likely) than you do,
how do you plan to compete?

Well, besides the fact that you’re going to have to do a great job promoting yourself and driving traffic to your website I’ll tell you what will truly make or break you. Your ability to write great
copy. It makes all the difference in the world. If you can’t write good copy- copy that gets people to take out their wallet – then you are in for a world of hurt.

So what’s the good news?

It ain’t that tough. You may have heard of Patrick Beith already. He’s one of my most successful
customers. He writes great copy for his products. Oh, and how successful is he? His company sold over $200k worth of info-products last year. How does that sound to you?

Believe me, you can learn about copy just by reading his.

Check it out at:
http://tinyurl.com/3qld8%20

Notice the:
srtucture
headline
benefits
testimonials
call to action
guarantee
PS’s

Read it over and over and over. It’s great copy. It has made all the difference for his company. It will do the same for you.

Yours in prosperity,
Jim Labadie

PS- Want to hear more of Patrick’s $200K per year secrets?

http://www.fitnessinfomistakes.com

PPS- Again, to read Patrick’s awesome copy:

http://tinyurl.com/3qld8%20

Ok. So the holidays are over and you’re ready to kick some major a** this year, right?
Together we’re going to make this a very prosperous 2006.

How?

Well, I’m going to start by showing you just how easy it is to get people to do what you want them to.

How you ask?

You tell them.

Disagree? Don’t think it can be that easy?

Ha ha. Silly rabbit.

It’s a simple as making them an offer they can’t refuse. I’ll show you the proof. I got this link from my biz coach, Debbie Happy Cohen. Watch it real quick. It’s actually very entertaining.

http://tinyurl.com/9rcul

Now while it did crack me up and it is a good ‘bit’ you really need to watch it from the viewpoint of a marketer to understand what the heck I’m writing about.

Did you notice how easily these people were influenced to do things?

Really think about it.

They made these folks a f r e e offer for something they wanted and they fell all over themselves
to get a piece of it.

Now really think about the call to action in your marketing. What you are asking them to do? When you are asking them to do it?

Why do you think on the infomercials they say CALL RIGHT NOW!?

Will this work for you?

Well, just to give you an example, I recently did a coaching call with a client that resulted in
him adding 500 highly targeted prosepcts to his email list in just 4 days.

And yes, in case you were wondering they all opted in themselves.

What did we do?

We made some simple changes to his marketing.

1) Set up a one page website designed to do nothing more than get people to download his no-cost e-book in exchange for their name and email.

2) Changed the call to action on everything from articles to posting on discussion forums
telling his prospects to go to his website RIGHT NOW to download it.

That’s it.

Want some coaching of your own?

It comes with two of my products:

http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com

Please go to those sites right now and check them out.
~~~
Congrats to my good friend Amanda Vogel on the birth of her daughter Eva. If you don’t know Amanda you need to. She’s a fitness pro and a free lance writer for the world’s top women’s
fitness magazines.

Discover more at:
http://www.howtogetmorepublicity.com/women.htm
~~~~

As Eddie Murphy once said in the classic movie Trading Places:

Merry New Year!!!
Jim Labadie

*NOTE: You’ll soon see why I couldn’t email you this. Pretty much all of these words will catch the eye of SPAM filters. But that doesn’t mean you shouldn’t be using them.*

If you are a fitness professional and you don’t watch weight-loss info-mercials on a regular basis you are absolutely insane. While the vast majority of them are selling bullsh*t they are absolutely brilliant pieces of marketing that you should be learning from.

I could go on and on about all the fitness pros I know who do nothing but bitch and moan about them. That doesn’t impress me. It’s easy to complain. It takes an intelligent person to watch and learn. It takes a shrewd entrepreneur to “borrow” from the successful marketers out there so they can sell their own products and services.

So here’s your homework for 2006. Start watching info-mercials. They are usually on Saturday mornings or late at night. Learn all you can from them. Take notes. Write down all the words they use. Keep a close eye on the hot-buttons they push. Believe me, those folks know what they are doing.

Here are many of the words that I have noticed. If you work with weight-loss clients you should be using them in your marketing. If you work with a different population, like athletes or seniors or whoever, you should create a similar list.

Again, you might not like these words and phrases, but they work.

blast fat, fat-blasting, fat-blaster
melt fat
burn
lose inches
shed
cellulite
disappear
ugly fat
hard to lose
trouble spots
trim
tone
accelerate
reduce
cravings
fat-fighting
miraculous
waistline
fight temptation
appetite
boost metabolism
sculpt
unwanted fat
specifically formulated

I’m sure you’ve seen them before. Find a way to use them in your marketing of the fitness truth and you’ll make a fortune. They work. Period.

Yours in prosperity,
Jim Labadie

PS- If you’re not trainingng groups and making over a $100 per hour you need to start your own “Fat-Blasting Boot Camp specifically formulated to help people work on their trouble spots!” See where I’m going with all this?

Learn more at: http://www.howtoprofitwithbootcamps.com

PPS- The Ultimate Boot Camp Start-Up Kit sales are off the charts. I’m going to have to raise the price soon to keep the market from becoming saturated.

Discover how one of our many successful customers deposited $3000 in her bank account from her very first camp!

http://www.howtoprofitwithbootcamps.com/success.htm