Fit Business Insider

Uggghhh. I’m leaving Tampa on Saturday for the holidays. Back to New Jersey I go. If
you’ve ever seen the TV show the Sopranos you’ve seen where I grew up.

I just spoke to my father who wil be picking me up at the airport. It’s 12 degrees there. It’s
72 here in Tampa. Ugghhh.

Anyway, sorry for the whining. I just wanted to let you know I’m packing it in for the holiday
season. Thanks to you and your fellow fitness pros it has been a hell of a good year for all of us.

I’m not sure I’ll be getting another email out to you before the New Year so I wanted to leave you with something to think about. I wrote the below last January. There were more responses to it than any other email I have ever written. It’s modified a bit from the last time I sent it, but
it’s still a classic. Underneath my signature you’ll find the websites to all the presents I’ve been doling out lately.

Without further ado…

‘Racism and the Fitness Professional’

I’m glad I got your attention because it’s very important you understand what I’m about to tell you.

So why are people racist? How did they become that way?

Well, when we’re born our minds are a blank slate. We are very much like a new computer waiting to be programmed. Unfortunately, even in today’s world some of those fresh, young minds are programmed with hate. So over time people are literally programmed to be racist. They weren’t born that way. They were taught that way.

To me, that’s how people become racist. They are taught. It becomes a part of who they are. It
becomes an integral belief system. They have been taught over time that one race is superior to another. It’s very sad, but very true.

So what does this have to do with being a fitness professional?

It has absolutely nothing to do with racism itself. I simply wanted to give you a very powerful example of a belief system.

Why?

I want you to begin to examine your beliefs about your own success and start to think about where they came from. I want you to question what you believe you and your fitness business
are capable of.

For example, have you decided you want to earn Six Figures as a fitness professional?

Do you believe that is what defines a successful year for a personal trainer? If so, where did that belief come from?

Does earning Seven Figures seem out of the question?

If so, why?

Who programmed you to believe that wasn’t possible?

It’s funny how we see unlimited potential in our fitness clients. How we teach them the only limitation in regards to their fitness and what they are capable in life is what they believe
they are capable of. Yet I bet you seriously doubted how realistic it is for a fitness professional to earn Seven Figures in one year.

Now you may be sitting there reading this thinking “What the heck do you want from me, Jim? I’m having trouble enough hitting the Six Figure mark?!”

Well, I only ask one thing of you right now:

OPEN YOUR MIND

Because somehow, somewhere you were programmed to believe that it’s not possible. Remember, at one point in your like you were a blank slate and the world held limitless possibilities. Where did you foster the belief your earning potential
was limited?

Think about it.

Did it come from:

-Your fellow fitness pros?
-A health club manager you used to work for?
-Industry Magazines?
-Your college professor?
-Your family and friends?
-Me?

I really hope it wasn’t me, but if it was I’m here today to remind you that all things are possible.

I’m here to remind you the only limitation in your life is what you believe you are capable of.

And just like your fitness clients need to change their mindset about their physical results you need to change yours in regards to your fiscal results.

So do you believe me?

Or are you sitting there coming up with some excuse why you could never earn that kind of
living?

Do you sound like one of your clients bitching and moaning about how this will never work?
How it’s impossible?

What do I hope?

I hope your mind is expanding right now.

I hope you’re thinking back to when you got certified and THEY told YOU what you could expect to earn as a fitness professional.

I hope you’re laughing your head off at the realization of all this.

I hope you’re ready to dream bigger than you ever have before.

That’s what I hope.

I also hope you have a wonderful holiday season. And for those of you who celebrate it have a very Merry Christmas

Yours in prosperity,

Jim Labadie
http://www.ptsalestips.com
http://www.fitnesspressrelease.com
http://www.youthandsteroids.org
http://www.fitnessbusinessresource.com
http://www.trainandgrowrich.com/national.htm
http://www.trainandgrowrich.com/thanks.htm

PS- If you really want to make your life easier next year give some serious thought to running
your own fitness camps:

http://www.howtoprofitwithbootcamps.com

Sometimes you promise yourself you’re going to do things you later regret.

Well, I promised myself I was going to do this and I’ve been racking my brains trying to
figure out if it’s the right thing to do.

A promise is a promise.

What the heck am I talking about? Find out here:

http://www.trainandgrowrich.com/thanks.htm

-Jim Labadie

PS- Decide for yourself if this is the dumbest thing I’ve ever done.

http://www.trainandgrowrich.com/thanks.htm

Joey Atlas of http://www.personaltrainerbrand.com and I have filed with Chases Calendar of Events to make January 2nd of each year National Personal Trainer’s Day.

What does this mean to you?

Well, we’ve created a press release you can very easily modify and send out to your local media to so you can promote your fitness business.

Here’s what you need to know:

- For more info on National Personal Trainer’s Day go to:

http://www.nationaltrainersday.com

- To copy and paste the news release we’ve prepared for your use go to:

http://www.trainandgrowrich.com/national.htm

- We’ve marked the areas you need to modify in BOLD CAPS. And it will take you all of 2 minutes to change so you can send it out to promote YOUR biz.

- Where do you send it? Contact all your local media and ask them who you should send press releases to on the subject of health and fitness. Also ask them how they want it sent.
It’s typically by email or fax.

That’s it. It’s as simple as that to get out a top-notch press release to help you get some media attention for the New Year’s rush that is coming.

Happy Promoting!
Jim Labadie
http://www.nationaltrainersday.com

PS- For those of you who still don’t think it’s worth your time and effort to obtain publicity
check out what one of my top students has done getting her name out in the public eye.
Susan Hill has just been named the new Sports Science consultant to the PGA of Mexico.
Go to this website and then click on ‘comite educativo’ on the left hand side.

http://www.pgamexico.org/

That’s damn impressive. Way to go, Susan!

PPS- Get to work on this right away. And stay tuned to your email because I’ve got one more thing this week you can’t afford to miss.

Consider this an early holiday gift from me to you. These are the resources your
competitors don’t want you to know about. Download your FREE copy of my latest special report at:

http://www.fitnessbusinessresource.com

Yours in prosperity,
Jim Labadie

PS- If you want to know the down and dirty secrets of the heavy hitters in this industry look no further.

http://www.fitnessbusinessresource.com/

What happens when a prospect who has been on your newsletter list for a year suddenly emails you that while they have enjoyed your information and would love to work with you they have decided to go to the training studio closer to their home?

Add to that the fact that not only have you spent all that time nurturing this prospect you know for a fact the trainers at this studio aren’t any good. How do you respond without looking
like a sore loser?

Well, as you know you will look very petty if you come right out and tell this person the other
place stinks. That’s not how you handle it. Not only does it make you look bad you’ve also made
your prospect feel like an idiot about their decision. Not good. This very scenario happened
to one of my coaching clients.

Here’s how we worked it out:

****
Hey Mrs. Prospect,

Thanks for your honesty. And I certainly understand your concern about gas and convenience.
However, I must be honest with you: Any trainer can deliver results given that they have a good program. With that said, there have been 3 people switch from there to me simply because they had friends we were working with who were getting the results, while they were not.

Without knowing what you’re looking to accomplish, I can give you a few general guidelines so
you can make an informed decision. Because as we both know gas will be a kick in the bucket if you spend a few thousand dollars and not get what you paid for. Some things you may want to
ask the guys over there:

- What can I expect as far as nutrition help?

- Will you be available in case I need help with food choices and want to call you?

- What kind of results should I expect and when?

- What type of accountability program do you have? (besides just scheduling appointments)
Because, Mrs. Prospect I believe that our accountability program has a major role in our
clients’ success .

- What happens if I’m not happy with the program? Do they offer a full guarantee?

- Do they have any case studies or testimonials that are similar to what you’re looking to acheive? (these should be written and signed and/or have before and after pictures)

- What are the credentials? XYZ certification is great, but what proof other than a certificate do
they have that they can offer quality guidance? Have they been published locally, nationally, or internationally that adds to their credibility?

- What happens if I have an injury? Mrs. Prospect, these are a few basic questions that I would ask, but then again, I’m not exactly sure what youre looking for.

Warmest Regards,
Todd

****
That is EXACTLY how you do it. By educating your prospect what to look for you very subtly
allow them to discover for themselves the difference in the service you provide and what your competition provides. Simple, right? Here’s the key:

KNOW YOUR COMPETITION! When you play a competitive sport don’t you always have
an idea of what your opponent brings to the table? Think business is any different? I could write a novel explaining how powerful this technique is, but just from reading it I’m sure you get the idea. By the way, Todd creates AMAZING promotional offers that always rake in thousands of bucks in just days for his studio. I’m begging him to reveal them for your benefit. I’ll keep you posted.

Yours in prosperity,
Jim Labadie

PS- Got a Velvet Rope up around your Fitness Biz yet? If not your competition is set to kick your…

http://www.velvetropefitnessmarketing.com

Yesterday I got out of bed around 9:30 and slowly but surely started my day. By the time 11:00 rolled around I had already made $1500. Not bad, right? In total I probably worked a grand total of 5 hours. Oh, and I also sat out by my pool for a solid hour. Got a workout in and started reading a new book.

Yes, life is good.

Now please understand that it wasn’t always this way. FAR from it. In fact, just a few years ago I was waking up at 4:45AM to scrape ice off my car so I would be in time to train my first client at 5:30AM. I’d train clients until around 10AM then take off a few hours, get a workout, shovel some food down my throat and train more clients. I know all about eating dinner at 9:00 at night and then going to bed so I could repeat the process.

Life was NOT good.

Sure helping my clients was rewarding. And sure, I had some great times at the studio I worked at in Jersey. But that schedule…for me, that was no way to go through life.

So what does this mean to you?

Simple. You can have whatever you want out of life so long as you know the secrets to getting it. Here are the biggest two secrets you need to know about:

1- Know what you want
2- Take action towards what you want with an all consuming passion

Sound easy? It really is. Somebody somewhere told you it was hard and you believed them. For a long time I did too.

There are quite a few things more you need to know about. And lucky for you, me and two other fitness professionals are eager to reveal them to you. Alwyn Cosgrove, Ryan Lee and I – The Fitness Outlaws.

We will be announcing the Fitness Outlaws event in the coming weeks.

Believe me when I tell you that the energy is going to be all about true prosperity.

You’ll be listening to three guys who have made the leap from personal trainer to fitness entrepreneur.

You’ll start to notice opportunities that were staring you right in the face – million dollar opportunities – that you weren’t aware of before.

Any fear of failure or sucess you might have will be replaced with an unbending determination to make the most of your business, and more importantly, your life.

You won’t be able to sit still as you start to dream of the gobs of money you’re going to start to make.

You will leave with a PROVEN blueprint that has literally transformed personal trainers into six figure business owners.

What’s the bad news?

Well, you might want to kick yourself when you realize how much sooner you could have been living the life of your dreams.

Stay tuned for all the details!

Jim Labadie

PS- By the way, while you’re reading this one of our already successful students is taking a mid-week vacation to the Bahamas with his wife. Why? Because he can. Because he put his faith in the Fitness Outlaws and we delivered. Want us to do the same for you?

PPS- In the meantime, get a copy of my http://www.fitnessinfomistakes.com program to learn how I’ve already made well over 6 figures this year!

This week I did an interview with the legendary Alwyn Cosgrove.

Yes, the same guy who tore the industry a new one at Ryan Lee’s Boot Camp.

Yes, the same guy I’ll be touring with at the upcoming ‘Fitness Outlaws’ events. (Phoenix – it’s official we’re coming on Saturday, January 21st!)

Yes, the same guy who will bet his mortgage he can write a better program than you. I actually interviewed him for something you’ll be hearing about real soon.

This is going to be short and sweet today and I really want you to think about the complete
mind-shift that his thinking demands of the fitness industry. Here are some of the highlights:

- Most trainers don’t know what the hell they are doing in terms of program design and that is
the real reason clients aren’t seeing results.

- Trainers who aren’t charging one fee for program design and another fee for the actual
training sessions are missing the boat.

- Trainers should be charging by the session and it doesn’t matter whether it takes 15 minutes,
27 minutes, 60 minutes or whatever. Should you be penalized for the fact that you can get clients results in less time? Really think about that one.

- People, me and you included, often see the value in a service based on the amount of time. Shouldn’t the result be what has the most value placed on it?

- One-on-one training is dead. If you’re not training people in groups you’re missing the potential to earn far more per session.

- Alwyn has been writing programs for 16 years. He can write one in 6 minutes that will get better results than most trainers, me included, can ever hope for. So when people
ask about the program design fee and how long it takes him he tells them, ’16 years.’ There is no
substitute for real world experience.

While you’re mulling that over I can’t possibly make a stronger recommendation for another
expert’s product than for Alwyn’s program design manual. You’ll find out all about it at:
http://www.labadieleeandcosgrove.com

Yours in prosperity,
Jim Labadie

PS- If you want to learn from the best there is then you need to learn from Alwyn Cosgrove.
I know I did.

http://www.labadieleeandcosgrove.com

PPS- What does the editor of Men’s Fitness think of Alwyn Cosgrove?

“Long before ever seeing him in action, I was convinced that Alwyn Cosgrove was the greatest
trainer in the world. His unique theories on performance-enhancement, along with his clients’ outstanding results, confirm Alwyn’s immense talent, knowledge, originality, and passion for training. But it’s Alwyn’s keen perception – his innate ability to spot and dismantle flaws in both programs and theories, and immediately know how to repair them – that makes him a coach, and a man, who is so in demand the world over.

Sean Hyson,
Fitness Editor
Men’s Fitness

http://www.labadieleeandcosgrove.com

Back again with some great publicity opportunities for you. 1- I did a 1/2 interview with Brian Grasso to learn how he has taken his Anti-Steroid platform to dizzying heights. We discussed his message and how he was able to easily take part in a seminar packed with over 400 hundred people and tons of media attention. You’ll learn a TON. Check it out at:

http://www.youthandsteroids.org

2- Ever heard of OverTime magazine? Well, if you haven’t you should know that it is read by thousands and thousands of pro athletes! Landing yourself a media hit in it would be a serious score. Find out more about it at:

http://www.pbfn.org/

If you work with athetes be sure to get a copy of the mag and their writer’s guidelines.

3- McDonald’s is making news by providing nutritional content on their wrappers come 2006.
What are your thoughts on the matter? Don’t tell me. Tell the media! Go here for the scoop:

http://tampatrib.com/businessnews/MGBDO7RY8FE.html

4- Stay tuned for my next Fitness Goldmine Report where I’ll be explaining some of the things
I’ll be doing to promote the upcoming seminar I’ll be doing with Alwyn Cosgrove and Ryan
Lee – The Fitness Outlaws! – to the media in the Phoenix area. That’s our first stop on our tour.

5- If you haven’t already picked up a copy of the Velvet Rope yet do so as soon as you can. When you combine the marketing and positioning techniques in the DVD with the publicity info you’re now armed with…well, you’ll be about unstoppable!

http://www.velvetropefitnessmarketing.com

Happy promoting!
Jim Labadie
http://www.velvetropefitnessmarketing.com

PS- If you want 3 hours of hard hitting, no-nonsense business building info get it today at:
http://www.velvetropefitnessmarketing.com

The most important part of the client/trainer relationship is, in fact, the relationship. Just because it is a business relationship does not mean the two-way street that exists in any relationship is eliminated.

While that may seem obvious to some it is grossly misunderstood in the world of personal trainers. For far too long fitness professionals have felt the need to coddle their clients for fear of being of losing one of their sources of income. Many trainers aren’t seeing the long-term ramifications to their business that come with non-compliant clients failing to see results because of their own failure to hold up their end of the relationship. That’s all about to change. Well, at least for the fitness professionals who are worth the rates they charge.

Let’s start at the beginning. The relationship begins as prospect/trainer. Meaning, someone is not a client until they pay you money or exchange value with you in some other way. Until that happens someone is merely a potential client or prospect. It is at this time the ground rules for the relationship are established. And yes, YOU make the rules. You are the expert. You are the one who can deliver the results the prospect seeks. They have come to you for help. When the rules of the client/trainer relationship are established at ground zero there will be no confusion as to what each of your roles is in your mutual success.

Yes, mutual success. Again, this is a relationship where you are exchanging value for value. Do not be fooled by the absurd and outdated notion that the customer is always right. There’s a technical term I use for that idea – it’s a bunch of crap. And just because someone pays money for something doesn’t mean they are in control of the relationship.

Let’s look at what value you each receive to shed some light on the matter. The client receives your guidance, motivation and expertise which in turn provide them the health and fitness benefits they wish to receive. They will likely achieve certain short-term goals.

For example, they may reduce their body fat % by 5 points with your assistance. Now take a moment and think about the long-term value their body receives by them hiring you. Can you put a dollar figure on long-term health and well-being? Can you put a dollar value on living a dynamic, pain-free existence? They are receiving value beyond measure.

What are you receiving? Well, you had better make it perfectly clear when you begin the relationship what they are truly receiving. And you had better make it clear you expect a return in value far greater than the few bucks they are doling out to hire you. That’s just the start of this relationship. Your prospect needs to fully understand the impact they have on everyone they come in contact with and how that reflects either positively or negatively on your business. They need to be made aware they are truly walking, talking billboards. And as a living marketing piece, and by far and away the most valuable marketing method in your arsenal, you simply cannot have non-compliant clients because the ramifications to your long-term revenues will be disastrous.

It’s ok to turn away business. It’s ok to tell a prospect no if you don’t think they would make a great client. It’s called putting a Velvet Rope around your business. Not everyone can get in. And not letting everyone in means you are only taking on clients who truly understand the value for value exchange that occurs in the client/trainer relationship.

Will you have fewer clients? Potentially. But wouldn’t you rather charge more money and work with fewer people? Additionally, wouldn’t you rather only work with the types of clients you want to work with? It’s easy when you put a Velvet Rope around your fitness business!

If you’re really serious about being the best then get your hands on the new, and ridicuously affordable, DVD that is separating the big players in this business from everyone else.

www.VelvetRopeFitnessMarketing.com

Yours in prosperity,
Jim Labadie

www.VelvetRopeFitnessMarketing.com

http://VelvetRopeFitnessMarketing.com

What are people saying about it?

“Don’t take this as an exageration, but this product alone is more valuable then all of Jim & Ryan’s other products combined! Since attending the live taping of this event I have not missed closing a sale because the potential clients are begging to get inside the “Velvet Rope”.

These videos will totally revolutionize the way you serve and interact with your clients which will get everyone talking about how you are hands down the only one to see.

Just Get It!”

Dan Huff
FitenssVideoProductions.com

http://VelvetRopeFitnessMarketing.com