Personal Training Business - Fitness Business - Fitness Marketing

Elite Personal Training: Caring for the Client

July 28, 2011 By admin 3 Comments

How to Handle Situations With Upset or Troubled Clients

An Elite Personal Training Guest Post By Ryan Ketchum

dreamstime xs 2502462 Elite Personal Training: Caring for the Client

When we talk about the elite personal training businesses we often associate them with a true passion and unmatched care for their clients. This is true in most cases, but we all know that no matter how great you are at coaching, motivating and programming, a client or two will always present themselves with a lack of progress or motivation.

The conversation, or possible confrontation, that follows a negative assessment, reassessment or other contact with a client is never easy. We have to remember that accusing them and going on the attack is not the answer. Often times they understand what they are doing wrong or not doing at all. Accusations will simply make this already unhappy person defensive and angry with you and your staff.

The First Step To Personal Training Career Success

July 26, 2011 By Pat Rigsby 17 Comments

A Post On Personal Training Career Success By Pat Rigsby

I’m currently writing a chapter for a book titled Fit Formula about taking the first step toward achieving your goals, so here’s part of my chapter, revised to be more specific to how it applies to those wanting more personal training career success.

“A journey of a thousand miles begins with a single step.”
~Lao-tzu

Do you have a dream or a goal that you want to pursue? Are you finding it difficult to take that first step toward a making this dream a reality? What’s holding you back? What has stopped you from taking those first steps to personal training career success? Here are a few that have affected me at one time or another in the past:

12 Steps To A Great Personal Training Career

July 19, 2011 By Pat Rigsby 11 Comments

If you want to enjoy a successful and lucrative personal training career then you need to do some work. There’s a lot of competition (which I think is a good thing as it weeds out the pretenders) and a number of factors that play into your success (or lack thereof.)

Here’s a list of 12 Steps that – if you adhere to them – will lay the foundation for a great personal training career:

Step #1 – Be A Great Coach: Being great at your craft should be the foundation that any successful business is built on. If you deliver a poor quality of service, marketing and sales ability can temporarily keep you going, but eventually people will figure you out.

Step #2 – Create Your Unique Selling Proposition (USP): Your USP answers the question, “why should choose you over any and all of your competitors?” This is the foundation of all your marketing efforts during your personal training career.

flow chart 12 Steps To A Great Personal Training Career

Fitness Business Mastermind Groups: Why They’re So Valuable

July 17, 2011 By Pat Rigsby 2 Comments

After our last meeting with one of our Elite Mastermind Groups I asked them to share their biggest takeaway that they were going apply to their fitness business. – and here’s what they offered:

PAMELA MACELREE

pamela Fitness Business Mastermind Groups: Why Theyre So Valuable

When you spend 15 hours in a good mastermind meeting, choosing just one thing that influences me the most is like trying to edit a 15,000 word article down to 1,500 words. I have at least 10 pages of notes to go through and make plans to implement. The biggest reason I continue to be a part of high-level masterminds, like the one I attended last week, is because every time I attend one, I walk away with solid plans to improve my business. I’m not talking about having mints out on the check-in desk either (which I do). I’m talking about proven methods that have been used by other people with similar businesses, proven methods that not only make my business better, but that increase the business of my business. No one can complain about increasing the bottom line. There is no doubt in my mind that the investments I make in building my business have paid off well above and beyond.

Running a Fitness Bootcamp Business the Right Way

July 10, 2011 By Pat Rigsby 17 Comments

At the end of last week one of our Fitness Revolution Franchisees, Cassandra Forsythe, sent me and a couple other members of the FR Corporate Team a note.

She runs an awesome fitness bootcamp business as the core offering in her Fitness Revolution location in CT.

It was a bit lengthy, so I’ll share a few of the key points:

Are YOU Committing Fitness Malpractice?

July 7, 2011 By admin 5 Comments

A Guest Post By Paul Reddick

Last month I spoke at Uncle Mike Stehle’s certification at The World Famous Training Room in Avon, NJ. It’s always an awesome event.

But something strange happens every time I speak about business with fitness professionals. It’s what I call fitness malpractice.

There seems to be a big old road block when it comes to selling.

Most trainers have a problem selling more services to their clients cause they didn’t want to appear to be a “salesman” or looking like all you care about is the money.

So I posed this question to the group…

What would someone need in order to lose 50lbs.?

10 Secrets Of An Elite Fitness Business

July 5, 2011 By Pat Rigsby 17 Comments

We have the good fortune to work with many of the top fitness business owners in the world today.

We’ve got 3 of the most successful mastermind groups in the industry. We have 2 of the fastest growing fitness franchises in the world (Fitness Revolution & Athletic Revolution). We’ve had the top coaching program for fitness bootcamp owners (Bootcamp Blueprint) for almost 3 years.

I’m not telling you that to brag – I’m telling you that because those facts also mean we see what’s working to separate the really Elite Fitness Businesses from the average ones.

So I’ve compiled a list of 10 ‘Secrets’ of the Elite Fitness Business – the things that really make them different. The things you should make sure are happening in your business, too.

Deliver Education Or Experience In Your Fitness Business

July 1, 2011 By admin 7 Comments

RyanKetchum Deliver Education Or Experience In Your Fitness Business

A Fitness Business Guest Post
By Ryan Ketchum

Education and experience, two words that are often talked about in our circle when it comes to clients. Often times because we are different, in a good way, from the rest of the industry it takes a little of both for our prospects to understand what we do and understand the value of our programs.

My question to you would be which one comes first?

It is a little bit like the old chicken and egg question.

The answer hit me after a few weeks of handling questions from several of our franchisees, mastermind members and peers. I took a step back from my position as a facility owner, coach, and business coach to look at the fitness business, or more specifically training business, as a whole. I looked to see what I would want as a prospective customer of my boot camp, my personal training, or any other of my services.

Professionals vs Pretenders

June 28, 2011 By Pat Rigsby 1 Comment

joe dowdell 256 Professionals vs Pretenders

A guest post by Joe Dowdell

Joe Dowdell is one of the top personal trainers in the fitness industry today. He runs one of the top gyms in the country, Peak Performance in New York – which has been recognized at a Men’s Health Top 10 Gym in America.

When I found out that Joe and Dr. Mike Roussell were holding a seminar to teach program design and diet – I knew I had to have Joe do a guest post so you could get to know him and what he’s about.

See, online it doesn’t take much to be an ‘expert.’ Just last week a guy revealed that he’d been posing as a college basketball recruiting expert, running a blog that was getting as many as 20,000 hits a day.

He’d never been to one game or one showcase.

He followed some of the people who did were actually running recruiting services on Twitter. He got on all the popular forums. He read a few other blogs.

Before you knew it – he was a ‘guru.’

And he just did it to see if it was as easy as he thought it might be to be perceived as an expert online.

It was even easier.

So when a guy like Joe – who runs an Ultra-Successful Gym and has consistently proven that he knows how to get results and isn’t just an online guru – wanted to run a workshop to help trainers get better, I knew that was something you needed to know more about.

So here’s Joe:

[Read more...]

Filed Under: Fitness Business Success Tagged With: Fitness Industry, Personal Trainer

21 Days To A Better Fitness Business

June 19, 2011 By Pat Rigsby 8 Comments

A 3-Week Plan that Actually Builds Your Fitness Business

I just did an Amazon search for books with “21 Days” in the title.

907 results.

There’s something almost magical about the 21 Day timeframe.

We’ve been told for as long as I can remember that it takes 21 Days to form a new habit.

The books I found almost all speak to making a profound change or accomplish something big in 21 Days:

“21 Days to A Great Marriage”
“21 Day Weight Loss Kickstart”
“21 Pounds In 21 Days”
“How To Write A Movie In 21 Days”
“21 Days To Financial Freedom”

Well, it seems to me that if you can develop a great marriage or write an entire movie in 21 days, then tightening up your fitness business in 21 days should be a breeze

Actually, it should be simple, because I’m going to give you a straightforward gameplan to dramatically improve your fitness business over the next 21 Days.