Personal Training Business - Fitness Business - Fitness Marketing

The Most Overlooked Fitness Marketing Strategy

May 4, 2011 By Erik 4 Comments

Erik Rokeach shares a simple fitness marketing tip to help you network with the most influential people in your area

OK, so when it comes to a killer fitness marketing strategy, and ones that just plain ole’ kick butt, there was one that worked really well for me. That was networking.

network 300x200 The Most Overlooked Fitness Marketing Strategy

I know, I know. Networking is so cliche, and such a boring topic. But it’s that word of mouth that really makes things blow up quick.

Obviously when it comes to networking you can go to local events, health fairs, chamber of commerce meetings, leads groups, and all of those types of things.

At these events you have lots of people who you can network with, but a lot of times it’s people who are looking to do the exact same thing as you, and don’t have many great connections themselves.

So it’s important to be smart and leverage the right people. And you do that by finding the big players in the market who know everyone.

Who are those big players?

Business owners, politicians, PTA board members, presidents of youth leagues and anyone in the media.

Those are the types of people you need to network with, but sometimes there are so many layers to get through before you can even connect with these people.

But there is a secret ninja who can get you access to just about anyone you want.

Being a Successful Fitness Entrepreneur: Your Unfair Advantage

May 2, 2011 By Pat Rigsby 9 Comments

I’m going to let you in on something that most every ultra successful fitness entrepreneur knows – but they’ll never tell you…

… They have a secret advantage.

Most every person that’s achieved any sort of real success in any field of business has some sort of secret advantage. They look for ways to make sure that they have a head start in every situation.

They have no interest in fighting fair.

I’m not talking about doing something underhanded… by now you know that’s not how we work here. What I’m talking about is that a successful fitness entrepreneur looks for advantages that give them the upper hand from the start.

I know, I’ve been vague so far, so let me give you a few examples:

The Easiest Way To Get Fitness Referrals

April 27, 2011 By Pat Rigsby 6 Comments

A Guest Post On Fitness Referrals By Paul Reddick

You can probably remember the last 3 people who said something nice to you about your fitness business, right?

Do you have them in your mind now?

Maybe they told you…

- How much weight they lost?
- What an inspiration you are to them?
- How much they enjoy training with you?

If you’re like me you would put on your best “aww shucks” and say something like …

“My pleasure”
“Thanks so much”
“That means a lot”

Well, like me, you’ll have to change that. Like, NOW!

Building A Personal Training Business: The 10X Factor

April 26, 2011 By Pat Rigsby 33 Comments

Let’s face it, building a personal training business – building any business for that matter – isn’t easy.

How do you separate yourself from the competition? The countless health clubs, bootcamps and other personal trainers in your area? How do you compete with P90X, fitness magazines and every infomercial under the sun that promise incredible results in a hurry and have multi-million dollar marketing budgets behind them?

Well if you’re looking for the easy route – the magic bullet to building a personal training business – this isn’t the place for you.

There are plenty of other people out there that will give you the sizzle. They’ll make it sound like you never have to lift a finger and success will fall right in your lap. Work 4 hours a week and earn multiple six figures.

You don’t believe that crap, do you? I hope not.

Success isn’t easy. Building a training business, or any other business, is hard. But you shouldn’t want it to be easy. You shouldn’t want everyone to be able to do it.

That just makes it ordinary. Average.

And I don’t want to settle for any part of being average… and neither should you.

So I’m going to give you my Magic Formula for building a personal training business:

Screen shot 2011 04 25 at 11.44.02 PM Building A Personal Training Business: The 10X Factor

The 10X Factor for Personal Training Business Success

Rapid Fire Fitness Marketing Tactics – Part 4

April 19, 2011 By Pat Rigsby 2 Comments

Rapid Fire Fitness Marketing Tactics– The Final Installment

Here’s the final installment in our Rapid Fire Fitness Marketing Tactics Series. Art McDermott, Kyle Harrod and Todd Lowder each share some of their best stuff. If you missed the other installments here are the links to those….

Part1, Part2, Part 3

art Rapid Fire Fitness Marketing Tactics – Part 4

Fitness Marketing Tactic: School of the Month/ Biggest Loser By Art McDermott

The first thing we did when deciding on whether this would be a good promotion to run was we mentioned it to some of the teacher who we already had as members to our boot camp. This not only informed them of the idea so we could get their reaction, but also got them to go back to the teachers at their school and market the idea for us to build up a following even before officially announcing it.

We then got in touch with the head HR person in Andover and pitched our idea to her. We had a nice little presentation for her explaining all the actual benefits of having the teacher take part in the contest.

After that we got in touch with all the nurses and explained how the contest would work and the part they would play. We limited their role into simply having to take the weights of their school’s participants day 1 and the last day, stressing we would do the rest of the work.

Fitness Marketing Tactics Rapid Fire – Part Three

April 17, 2011 By Pat Rigsby 6 Comments

Fitness Marketing Tactics Rapid Fire - Part Three

Here’s the third installment in the Rapid Fire Fitness Marketing Tactics Series. If you missed the first 2 posts you can find them by clicking on part 1, and part 2. Enjoy!

Bring a Friend Cheat Sheet by Ben Warstler

Bring clients into your camps faster than any other marketing method

Bring a friend campaigns are vital to your fitness business for many reasons. For our program there are no other strategies that work better and we’ve been doing it since the beginning. Here is a quick reference guide or ‘cheat sheet’ on key points to Bring a Friend campaigns

Set up a week each bootcamp session as the designated ‘bring a friend’ week. Campers will expect it to happen each month and will be drawing up clients every week up to the ‘bring a friend’ week. Our Bring a Friend Week is always the third week of a session.
When a friend comes in, treat them like they are a client already (that is the expectation).

Fitness Marketing Tactics Rapid Fire – Part 2

April 13, 2011 By Pat Rigsby 5 Comments

To see Rapid Fire Fitness Marketing Tactics- Part 1, click here.

JoeCarabase Fitness Marketing Tactics Rapid Fire – Part 2

Leveraging Facebook to Strengthen Rapport and Build Awareness by Joe Carabase

3 “Musts” with Facebook

1. Leverage your general/personal Facebook page

Be yourself! Trying to be anything else is a turn off
Post something once a day or at least every other day
Friend all clients
Position yourself as a fitness expert; give free content, talk about what you are doing with your fitness business. Perception is reality

Fitness Marketing Tactics: Rapid Fire

April 10, 2011 By Pat Rigsby 12 Comments

A Fitness Marketing Tactics Post By Pat Rigsby

Four Powerful Fitness Marketing Tactics You Can Use Immediately

This past weekend we hosted Bootcamp Bootcamp 3, the premier event for fitness bootcamp and group based fitness business owners on the planet.

We had 3 and a half days of incredible presentations, tons of connections made and over 150 fitness entrepreneurs empowered to take their business to the next level.

Honestly – I always feel these events are like family reunions. The fitness pros that come to these events are like our extended family and it’s awesome seeing how much success they’re having.

In fact, one of the new things we did at this event was have some of our Mastermind Members do mini-presentations where they shared one of their many killer fitness marketing tactics they’ve used to grow their business during a segment called Rapid Fire Fitness Marketing.

Most of the presenters had one page handouts to go along with their presentation, so I asked them if I could share them with all of you that weren’t able to attend. Here are the first four:

My Favorite Way To Take A Personal Training Business Online

April 5, 2011 By Pat Rigsby 10 Comments

Making a Local Personal Training Business Global

There are plenty of ways people build an online personal training business. Some just search out a hot niche and try to position themselves as a pseudo-expert there.

Some jump from market to market, hoping to strike it rich.

Some just play follow the leader and do what they see others making money at.

But my favorite way to take a training business online is simple:

Take what you do well locally and share it globally.

local online My Favorite Way To Take A Personal Training Business Online

As far as I’m concerned – if you haven’t proven you can do something locally, you probably shouldn’t be promoting yourself as an expert about that topic online.

Let me tell you how this worked with my wife Holly…

The One Hour Personal Trainer Marketing Plan

April 3, 2011 By Pat Rigsby 12 Comments

A Personal Trainer Marketing Plan Post By Pat Rigsby

timer 282x300 The One Hour Personal Trainer Marketing Plan

When it comes to marketing, personal trainers tend to procrastinate. They’d rather do about anything else – write programs, read or watch stuff online. Heck, they’d rather straighten up the gym than actually market.

But for a personal trainer, marketing is critical. No getting around it.

So what if I tell you that you only have to spend an hour a day to execute a personal trainer marketing plan?

Well – it’s true. You can accomplish a lot in an hour.

But it has to be a quality hour.