Personal Training Business Building Lesson

A Jim Labadie Post On
Building A Personal Training Business

When it comes to building a personal training business, some people just “get it”. Some people just don’t. Some people have the light switched turned on for them and then “get it”. Some it seems, no matter what you try to teach them, just never will.
One of the people who most certainly “gets it” is Valerie Waters. If you have never heard of Valerie you can learn all about her at her website: http://www.valeriewaters.com Just check out who some of her clients are and you’ll learn quickly that she knows what she is doing. I’m very proud to tell people that she is one of my customers.

I met Valerie in person at Ryan Lee’s Boot Camp – the go to event for building a personal training business – this past September. She came to Connecticut all the way from L.A. for the event. And she stayed an extra day to stay for Ryan’s ultra-exclusive, $1,000 per-person, closed-door event. While the topic of the day was all about running your own super profitable fitness tele-seminars (which Ryan is THE master at) she was there to learn and for another reason.

When asked why she decided to attend she told her fellow attendees why she plunked down $1,000 to be there that day. Her answer tells everything you need to know about why she is so mega-successful. It explains how she has come to be in the position of working with TOP celebrities and charging hundreds of dollars per session.

Valerie Waters, trainer to the stars, was there to:

1- Learn Ryan’s secrets about building a personal training business
2- Be surrounded by the energy of the people in the room who would also be willing to shell out a Grand to improve themselves

Yeah, that’s right, she just wanted to be in the room. She wanted to absorb both the material and the vibe. Valerie completely “gets it”. And yes, while it is very much true that Valerie can more readily afford events like that, how do you think she got to be in that position? There were other fitness pros in the room who could easily have spent their $1,000 on something else related to building a personal training business. It could have been spent on any number of more “practical” things. But these other fitness pros “get it”, too.

Too many trainers interested in building a personal training business are surrounded by other so-called fitness pros who have no real desire to do anything other than train a few people and wipe down machines. Now they might say they want to succeed…they may say they want to be wealthy…they may say they want financial freedom…they may say any number of things.

But too often those are the same trainers who would be the first to sh*t on any fellow fitness pro who had the audacity to spend $1000 to learn how to build their personal training business from guys like Ryan Lee, Pat Rigsby and myself, or anyone else who knows what the hell they are talking about. You know the people I’m talking about.

Why?

Because chances are if you don’t recognize that in other people it’s because you ARE that person!

Please realize there is a very simple thing you can be doing that will help you in building a personal training business that doesn’t cost a thousand dollars. And by improve yourself I mean surround yourself with people who give off a “vibe of prosperity”.

Who are the most successful people in your community? Take them out to lunch or breakfast and pick their brain. Pick up the tab. Thank them profusely for their time and ask them who you should contact next. Send them a hand-written thank you card right away.

Is that so tough? Do you have any idea how much information that will help you in building a personal training business and good vibes you can capture from these people? Don’t you want to know what books they are reading? How they spend their spare time? Do they watch TV? If so, what shows? How did they get their start? What do they think you could be doing to make better use of your time? What community activities are they involved with?

Do you really think it’s possible for you to fail if the only type of people you surround yourself with are people of extraordinary integrity who are truly prosperous? And by prosperous I mean healthy, wealthy and happy. Really think about that.

And I’ll tell you what else you should be thinking about when you’re building a personal training business: how to find the most profitable ways to leverage your time. I know what it’s like to get up at 4:45AM to get to the studio to train my first client at 5:30 in the mornin’. I know what it’s like to get home at 8:30PM and shovel my dinner down my throat. I know all about repeating the process over and over and over. But no more. Nowadays I know how to leverage my time.

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