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Fitness Business Alignment System™: The Proof Is in the Results (Part 3)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs.

We aren’t just talking the talk!

Part 1: Assessing your Starting Point: How to Create Alignment in Your Business

Part 2: Tracking Your Metrics: Key Performance Indicators for Fitness Business Success

Part 3: [You Are Here] Simple Priorities: Understanding What to Focus on in Your Fitness Business

Part 4: The Power of a Process: How to Increase Client Growth by 400% (Coming Soon)

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Simple Priorities: Understanding What to Focus on in Your Fitness Business

Let’s quickly review the lessons we’ve covered so far in this series of case studies…

  • Defining your long-term vision, identifying your starting point, and aligning your actions to help you reach your vision are what we mean by “alignment”—and that is the basic outline of the Fitness Business Alignment System.
  • Performing an assessment of your business is a great way to identify your biggest needs, right now, in your business. That’s why we use the Quarterly Business Analysis™.
  • Measuring your performance keeps you focused on the day-to-day operations of your business while providing you feedback on your actions. That’s why we track and assess the 4 Sales and Marketing Pillars™ and 4 Key Performance Indicators.

So how do you keep focused on the big projects that will accelerate you to building a high-performing business?

Heck, how do you even identify them?

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That’s where we start utilizing the Quarterly Business Analysis and the Coaching Process so that you, as a business owner, can get a 30,000-foot view of your business and identify your biggest needs.

Izzy, an Accelerator Coaching Program member, was facing many of the same problems that fitness business owner face.

  • Lack of time…
  • Lack of systems…
  • Challenges with sales…
  • Difficulty planning and predicting revenues…

However, Izzy was willing to be coached and implement the Fitness Business Alignment System to help her build the business she wanted.

Izzy’s business isn’t the type of business that many trainers would aspire to have—well, at least they don’t think so…

When she started, she was subleasing space and training clients one on one. Her business was doing well at times, but it seemed very cyclical, and she had trouble predicting the lower revenue periods.

Then, when business was great, she was working too many hours and getting burnt out.

Does that cycle sound familiar?

Most trainers go through it at some point.

So Izzy started making a transition. After working with her coaches, she set up her long-term vision.

She didn’t want a big facility or to train large groups. It wasn’t her passion.

Our Success Coaches went to work helping Izzy break down her ideal business and setting up actions that would get her there as quickly as possible.

Her first move was transitioning clients to more of a semi-private setup and providing more time for herself.

That process, while scary, was enough to help her free up some time and help her start earning more revenue.

Here’s where Izzy’s story takes an exciting turn…

She’s great at what she does, and you can tell that she is passionate about it. However, one of her biggest strengths is her ability to implement the systems and coaching she receives from her Success Coaches.

Each quarter, Izzy and her coach complete the Quarterly Business Analysis, review her KPI Dashboard, and set her SMARTR Rocks™ for the quarter.

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SMARTR Rocks

SMARTR Rocks are the big-picture projects that must be completed to help you move your business closer to your long-term vision.

Their purpose is NOT merely to address issues that pop up every so often or take care of what is top of mind in your business now; rather, they are solutions to issues that are smoked out by the tools used in the Fitness Business Alignment System.

SMARTR… what?

No, we didn’t forget an “E,” and we aren’t phonetically challenged!

SMARTR stands for:

Specific

Measurable

Attainable

Realistic

Timely

Results-Based

That last “R” is where true high performers and the rest of the business owners separate themselves. Their goals are results-based and have a defined outcome.

How to Set Your SMARTR Rocks

If you are honest with your answers on your Quarterly Business Analysis and review your 4 Sales and Marketing Pillars and KPI Dashboard, the issues that are plaguing your business will show themselves.

Once you’ve started to identify your issues, you work with your coach to dig into each of them on a Quarterly Business Review™. You work through each issue, assigned by priority using another tool in our system, and ultimately get to the root cause.

Once you’ve identified the real cause, it’s time to start taking action.

Your SMARTR Rock is the solution to the issue(s). It’s the outcome that will make this issue go away forever.

Why a SMARTR Rock?

If you remember in our last post, we talked about business owners getting easily thrown off track by day-to-day issues that pop up.

That’s exactly why we Develop and Document our SMARTR Rocks.

It’s what allows a business owner to keep the solutions that will help them build the business they’ve always wanted directly in front of them at all times.

Your SMARTR Rocks are at the top of your priority list for the quarter!

Back to Izzy…

In just a few quarters of using the Fitness Business Alignment System, Izzy’s been able to extract key issues each quarter that will help her build her dream business and stay focused on creating solutions.

Because of this, she has increased her Quarterly Business Analysis score by 31 points, increased revenues by 50%, created a better work/life balance for herself, and adjusted her schedule to allow her time to do more of what she wanted for herself.

It’s one thing to create an increase in your business revenue and work yourself to death…

The bigger accomplishment for Izzy was increasing her revenues while taking more time to focus on herself.

That’s what being a high-performing business owner is all about!

And all this derives from knowing her priorities, creating solutions, and leveraging her Success Coach for help.

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Ryan Ketchum

Executive Director, Fit Business Insider

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